{"id":1516,"date":"2012-04-02T08:53:28","date_gmt":"2012-04-02T08:53:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/la-stib-et-lagardere-ouvrent-un-premier-point-de-vente-hubiz-en-belgique\/"},"modified":"2012-04-02T08:53:28","modified_gmt":"2012-04-02T08:53:28","slug":"la-stib-et-lagardere-ouvrent-un-premier-point-de-vente-hubiz-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-stib-et-lagardere-ouvrent-un-premier-point-de-vente-hubiz-en-belgique\/","title":{"rendered":"La STIB et Lagard\u00e8re ouvrent un premier point de vente hubiz en Belgique"},"content":{"rendered":"<h2>Trois zones (de couleurs) selon le moment de la journ\u00e9e<\/h2>\n<p>Le concept hubiz vise avant tout un acc\u00e8s facile et un service rapide pour une client\u00e8le urbaine, souvent press\u00e9e : une grande entr\u00e9e, des rayons tr\u00e8s espac\u00e9s et des produits tri\u00e9s selon les moments-cl\u00e9s de la journ\u00e9e (matin, midi, soir).<\/p>\n<p>Les voyageurs y trouveront des boissons, des aliments frais, du caf\u00e9, des viennoiseries, une s\u00e9lection de journaux et de magazines, des menus sains et rapides et divers autres produits, tels des cartes t\u00e9l\u00e9phoniques ou des piles.\u00a0 L\u2019assortiment \u2013 comprenant\u00a0 50% en alimentation et boisson, 25% en articles de presse et 25% en articles divers \u2013 est subdivis\u00e9 en trois codes couleurs : jaune pour le matin, vert pour le midi et rose pour le soir. Une colonne centrale rotative pr\u00e9sente les produits appropri\u00e9s \u00e0 tout moment de la journ\u00e9e.<\/p>\n<h2>\n<br \/>Formule sur mesure pour le navetteur<\/h2>\n<p>La STIB ne s\u2019est pas engag\u00e9e t\u00eate baiss\u00e9e dans ce projet\u00a0 : \u00ab Avant le lancement du premier point de vente hubiz fin 2009 \u00e0 La D\u00e9fense \u00e0 Paris, nous avons particip\u00e9 \u00e0 une table ronde, afin de mieux cerner les besoins des nouveaux navetteurs en Europe \u00bb, explique Serge de Fabribeckers, directeur du d\u00e9partement \u00ab parcours client \u00bb\u00a0 de la STIB.\u00a0 \u00ab Nos discussions avec des repr\u00e9sentants de soci\u00e9t\u00e9s de transports publics en France, Suisse et Allemagne nous ont fait d\u00e9couvrir de\u00a0 nombreuses possibilit\u00e9s d\u2019innovation. Un panel de navetteurs internationaux a pu tester trois pistes diff\u00e9rentes. Le concept hubiz semblait le mieux r\u00e9pondre \u00e0 leurs attentes. \u00bb<\/p>\n<p>La STIB a de hautes attentes \u00e0 l\u2019\u00e9gard du nouveau concept : \u00ab En cr\u00e9ant une dynamique qui s\u2019articule autour des trois moments-cl\u00e9s de la journ\u00e9e, le point de vente peut attirer des clients suppl\u00e9mentaires dans la station de m\u00e9tro. L\u2019endroit peut ainsi \u00e9voluer d\u2019un lieu de passage \u00e0 un espace de vie et de contact \u00e0 part enti\u00e8re \u00bb, estime Pascal Ransbeek, business development manager \u00e0 la STIB. \u00ab Nous sommes convaincus qu\u2019 hubiz fera de la station de m\u00e9tro un lieu plus convivial, plus anim\u00e9 et plus attrayant pour le public. \u00bb<\/p>\n<h2>\n<br \/>150.000 euros par point de vente<\/h2>\n<p>Le premier hubiz de notre pays a \u00e9t\u00e9 lanc\u00e9 \u00e0 l\u2019initiative de Lagard\u00e8re Services, \u00e9galement propri\u00e9taire des magasins de journaux Press Shop et Relay. L\u2019investissement moyen par point de vente s\u2019\u00e9l\u00e8ve \u00e0 environ 150.000 euros. <a target=\"_blank\" href=\"http:\/\/www.globalcstorefocus.com\/cgi-bin\/newsletter.pl?edition=201108&amp;this_page=5\" rel=\"noopener\">Les r\u00e9sultats des magasins op\u00e9rationnels sont d\u2019ores et d\u00e9j\u00e0 convaincants<\/a> : 33% de clients en plus par jour (compar\u00e9 \u00e0 la formule Relay pr\u00e9c\u00e9dente) et en soir\u00e9e voire m\u00eame 58% de visiteurs suppl\u00e9mentaires. Ce nouveau format a \u00e9galement vu son chiffre d\u2019affaires grimper de 10% &#8211; et plus important encore \u2013 la marge a progress\u00e9 de 50%, gr\u00e2ce \u00e0 un assortiment plus large et des ventes accrues en produits alimentaires (frais).<\/p>\n<p>Lagard\u00e8re Services est pr\u00e9sent dans 21 pays en Europe, en Am\u00e9rique du nord, en Asie et dans l\u2019Oc\u00e9an Pacifique et est l\u2019un des leaders mondiaux en \u2018travel retail\u2019. Le groupe fran\u00e7ais, selon ses propres dires, g\u00e8re le plus grand r\u00e9seau international de magasins de produits r\u00e9cr\u00e9atifs culturels et de magasins duty-free.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduit par Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trois zones (de couleurs) selon le moment de la journ\u00e9e Le concept hubiz vise avant tout un acc\u00e8s facile et un service rapide pour une client\u00e8le urbaine, souvent press\u00e9e : une grande entr\u00e9e, des rayons tr\u00e8s espac\u00e9s et des produits tri\u00e9s selon les moments-cl\u00e9s de la journ\u00e9e (matin, midi, soir). Les voyageurs y trouveront des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La STIB et Lagard\u00e8re ouvrent un premier point de vente hubiz en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-stib-et-lagardere-ouvrent-un-premier-point-de-vente-hubiz-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La STIB et Lagard\u00e8re ouvrent un premier point de vente hubiz en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Trois zones (de couleurs) selon le moment de la journ\u00e9e Le concept hubiz vise avant tout un acc\u00e8s facile et un service rapide pour une client\u00e8le urbaine, souvent press\u00e9e : une grande entr\u00e9e, des rayons tr\u00e8s espac\u00e9s et des produits tri\u00e9s selon les moments-cl\u00e9s de la journ\u00e9e (matin, midi, soir). 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