{"id":151642,"date":"2026-07-13T12:49:31","date_gmt":"2026-07-13T10:49:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151642"},"modified":"2026-07-13T12:49:33","modified_gmt":"2026-07-13T10:49:33","slug":"habitat-accelere-son-retour-sur-le-marche-europeen-bientot-present-sur-14-marches","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/habitat-accelere-son-retour-sur-le-marche-europeen-bientot-present-sur-14-marches\/","title":{"rendered":"Habitat acc\u00e9l\u00e8re son retour sur le march\u00e9 europ\u00e9en : bient\u00f4t pr\u00e9sent sur 14 march\u00e9s"},"content":{"rendered":"\n<p>La marque de mobilier <strong>Habitat<\/strong> acc\u00e9l\u00e8re son retour sur le march\u00e9 europ\u00e9en gr\u00e2ce \u00e0 un mod\u00e8le enti\u00e8rement num\u00e9rique. Deux ans apr\u00e8s son rachat par <strong>Vente-unique<\/strong>, la marque renoue avec la croissance et vise \u00e0 s&rsquo;implanter dans quatorze pays europ\u00e9ens.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fini les magasins<\/h2>\n\n\n\n<p>Habitat est d\u00e9j\u00e0 pr\u00e9sente en France, en Allemagne, en Espagne, en Belgique francophone, en Suisse, en Autriche, au Portugal et au Luxembourg, entre autres. Les Pays-Bas, la Flandre, l\u2019Italie et la Suisse italophone viendront d\u00e9sormais s\u2019ajouter \u00e0 ce liste \u00e0 un rythme acc\u00e9l\u00e9r\u00e9. \u00c0 terme, la marque vise \u00e0 s\u2019implanter dans tous les pays o\u00f9 sa soci\u00e9t\u00e9 m\u00e8re, Vente-unique, dispose d\u00e9j\u00e0 d\u2019une structure op\u00e9rationnelle.<\/p>\n\n\n\n<p>Vente-unique, propri\u00e9taire de la marque, commercialise d\u00e9j\u00e0 des meubles dans quatorze pays europ\u00e9ens. L\u2019entreprise utilise les m\u00eames entrep\u00f4ts, les m\u00eames syst\u00e8mes de transport et la m\u00eame infrastructure commerciale pour Habitat. Cela permet \u00e0 la marque de p\u00e9n\u00e9trer de nouveaux march\u00e9s sans avoir \u00e0 mettre en place \u00e0 chaque fois une organisation enti\u00e8rement locale. Selon le PDG Sacha Vigna, cette approche r\u00e9duit les obstacles \u00e0 une expansion plus pouss\u00e9e. <\/p>\n\n\n\n<p>Vente-unique s\u2019attache \u00e9galement d\u00e9lib\u00e9r\u00e9ment \u00e0 redynamiser Habitat sans d\u00e9velopper de r\u00e9seau de magasins physiques. \u00ab Les flux logistiques et commerciaux existent d\u00e9j\u00e0. Cela simplifie naturellement les choses et <a href=\"https:\/\/www.lsa-conso.fr\/habitat-relance-par-vente-unique-la-marque-de-meuble-mise-sur-le-100-e-commerce-pour-conquerir-l-europe,466658\" type=\"link\" id=\"https:\/\/www.lsa-conso.fr\/habitat-relance-par-vente-unique-la-marque-de-meuble-mise-sur-le-100-e-commerce-pour-conquerir-l-europe,466658\">justifie d\u2019autant plus le lancement<\/a> d\u2019Habitat sur ces march\u00e9s \u00bb, a d\u00e9clar\u00e9 M. Vigna \u00e0 LSA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le haut de gamme aux \u00e9conomies d\u2019\u00e9chelle<\/h2>\n\n\n\n<p>Cette relance fait suite \u00e0 la liquidation judiciaire des anciens magasins Habitat. Vente-unique a relanc\u00e9 la marque en ligne en juin 2024 avec environ 1 500 produits. L\u2019entreprise a d\u00e9bours\u00e9 11 millions d\u2019euros pour acqu\u00e9rir Habitat et utilise la marque pour renforcer sa position sur le segment haut de gamme. M. Vigna avait pr\u00e9c\u00e9demment d\u00e9clar\u00e9 aux Echos que Vente-unique comptait s\u2019appuyer sur une offre haut de gamme plus \u00e9tendue pour rendre le groupe <a href=\"https:\/\/investir.lesechos.fr\/conseils-boursiers\/conseils-actions\/habitat-apporte-de-leclat-a-vente-uniquecom-2231478\">moins d\u00e9pendant des consommateurs sensibles au prix<\/a>.<\/p>\n\n\n\n<p>Vente-unique a r\u00e9alis\u00e9 un chiffre d\u2019affaires de plus de 200 millions d\u2019euros en 2023 et a enregistr\u00e9 une croissance d\u2019environ 19 % au premier semestre 2024. Le groupe vise \u00e0 atteindre 400 millions d\u2019euros de chiffre d\u2019affaires d\u2019ici 2029. Habitat devrait contribuer \u00e0 cette croissance. L\u2019entreprise pr\u00e9voit d\u2019y parvenir gr\u00e2ce \u00e0 des achats directs aupr\u00e8s des fabricants et \u00e0 des ventes sans recourir \u00e0 une infrastructure de distribution traditionnelle. Ce mod\u00e8le vise \u00e0 permettre une r\u00e9duction des co\u00fbts, des prix plus comp\u00e9titifs et un d\u00e9ploiement international plus rapide.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque de mobilier Habitat acc\u00e9l\u00e8re son retour sur le march\u00e9 europ\u00e9en gr\u00e2ce \u00e0 un mod\u00e8le de vente enti\u00e8rement num\u00e9rique. Deux ans apr\u00e8s son rachat par Vente-unique, la marque renoue avec la croissance et entend s&rsquo;implanter dans quatorze pays europ\u00e9ens.<\/p>\n","protected":false},"author":5,"featured_media":151643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29,21],"tags":[],"people":[],"extra":[43],"company":[1128],"topic":[276],"region":[243],"class_list":["post-151642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco","category-wonen","extra-plus","company-habitat","topic-expansion","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Habitat acc\u00e9l\u00e8re son retour sur le march\u00e9 europ\u00e9en : bient\u00f4t 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