{"id":151846,"date":"2026-07-15T17:20:42","date_gmt":"2026-07-15T15:20:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151846"},"modified":"2026-07-15T19:49:10","modified_gmt":"2026-07-15T17:49:10","slug":"la-fondation-ben-jerrys-risque-de-disparaitre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-fondation-ben-jerrys-risque-de-disparaitre\/","title":{"rendered":"La Fondation Ben &amp; Jerry\u2019s risque de dispara\u00eetre"},"content":{"rendered":"\n<p>La Fondation <strong>Ben &amp; Jerry\u2019s<\/strong> se voit contrainte de mettre fin \u00e0 ses activit\u00e9s, <strong>Magnum<\/strong> ayant cess\u00e9 de la financer et l\u2019ayant expuls\u00e9e de ses locaux. La fondation esp\u00e8re obtenir gain de cause dans le cadre d\u2019un proc\u00e8s intent\u00e9 contre le g\u00e9ant des glaces cot\u00e9 en bourse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un conflit de longue date<\/h2>\n\n\n\n<p>En avril de l\u2019ann\u00e9e derni\u00e8re, The Magnum Ice Cream Company a d\u00e9cid\u00e9 de mettre fin au financement de l\u2019organisme caritatif de la marque de glaces Ben &amp; Jerry\u2019s, apr\u00e8s qu\u2019un audit aurait mis au jour des irr\u00e9gularit\u00e9s au sein de l\u2019organisation. La fondation devait quitter ses locaux avant le 15 juillet de cette ann\u00e9e.<\/p>\n\n\n\n<p>Concr\u00e8tement, cela signifie que la Fondation Ben &amp; Jerry\u2019s devra cesser ses activit\u00e9s \u00e0 la fin de cette ann\u00e9e faute de moyens, indique la fondation dans un communiqu\u00e9 de presse. Il est vrai que la fondation a encore une action en justice en cours contre The Magnum Ice Cream Company. Un jugement favorable pourrait encore faire annuler les d\u00e9cisions de Magnum.<\/p>\n\n\n\n<p>C\u2019est un nouvel \u00e9pisode dans le conflit qui s\u2019\u00e9ternise entre la marque de glaces militante et son propri\u00e9taire cot\u00e9 en bourse. Ces derni\u00e8res ann\u00e9es, le cofondateur Ben Cohen n\u2019a cess\u00e9 de plaider en vain pour une \u00ab lib\u00e9ration \u00bb de sa marque, arguant que Magnum s\u2019\u00e9tait d\u00e9tourn\u00e9 de la mission sociale initiale de l\u2019entreprise. \u00ab Le fait que Magnum Corporation supprime aujourd\u2019hui la Fondation Ben &amp; Jerry\u2019s constitue une grave trahison de tout ce pour quoi cette fondation a \u00e9t\u00e9 cr\u00e9\u00e9e. Et je ferai tout ce qui est en mon pouvoir pour m\u2019opposer \u00e0 cet abus de pouvoir et aider Magnum \u00e0 voir la lumi\u00e8re \u00bb, d\u00e9clare-t-il.<\/p>\n\n\n\n<p>La Fondation Ben &amp; Jerry\u2019s a \u00e9t\u00e9 cr\u00e9\u00e9e en 1985, lors de l\u2019introduction en bourse de Ben &amp; Jerry\u2019s. L\u2019entreprise s\u2019\u00e9tait alors engag\u00e9e \u00e0 reverser chaque ann\u00e9e 7,5 % de ses b\u00e9n\u00e9fices avant imp\u00f4ts \u00e0 des causes philanthropiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Fondation Ben &amp; Jerry\u2019s se voit contrainte de mettre fin \u00e0 ses activit\u00e9s, Magnum ayant cess\u00e9 de la financer et l\u2019ayant expuls\u00e9e de ses locaux. La fondation esp\u00e8re obtenir gain de cause dans le cadre d\u2019un proc\u00e8s intent\u00e9 contre le g\u00e9ant des glaces cot\u00e9 en bourse.<\/p>\n","protected":false},"author":3,"featured_media":151847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[755,1813],"topic":[],"region":[],"class_list":{"0":"post-151846","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-ben-jerrys","10":"company-magnum-ice-cream-company"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Fondation Ben &amp; Jerry\u2019s risque de dispara\u00eetre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La Fondation Ben &amp; 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