{"id":151872,"date":"2026-07-16T14:15:36","date_gmt":"2026-07-16T12:15:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151872"},"modified":"2026-07-16T14:15:37","modified_gmt":"2026-07-16T12:15:37","slug":"ocado-rencontre-des-difficultes-dans-son-expansion-aux-etats-unis-un-nouveau-plan-daction","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ocado-rencontre-des-difficultes-dans-son-expansion-aux-etats-unis-un-nouveau-plan-daction\/","title":{"rendered":"Ocado rencontre des difficult\u00e9s dans son expansion aux \u00c9tats-Unis : un nouveau plan d&rsquo;action"},"content":{"rendered":"\n<p><strong>Ocado<\/strong>, le sp\u00e9cialiste britannique de la grande distribution en ligne, voit ses projets ambitieux sur le march\u00e9 am\u00e9ricain prendre un coup. Apr\u00e8s le retrait de deux partenaires majeurs \u2013 la cha\u00eene de supermarch\u00e9s am\u00e9ricaine <strong>Kroger <\/strong>et le distributeur canadien <strong>Sobeys <\/strong>\u2013 l&rsquo;entreprise est sous pression pour trouver de nouveaux partenariats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 la recherche de confiance<\/h2>\n\n\n\n<p>Ocado, sp\u00e9cialis\u00e9 dans les solutions d\u2019automatisation de pointe pour les centres de distribution alimentaire, semblait \u00eatre un choix tout trouv\u00e9 pour le march\u00e9 am\u00e9ricain. Pourtant, l\u2019entreprise s\u2019est jusqu\u2019\u00e0 pr\u00e9sent heurt\u00e9e \u00e0 un mur de scepticisme. \u00ab La demande pour notre technologie existe bel et bien, mais les partenaires doivent aussi \u00eatre r\u00e9ellement dispos\u00e9s \u00e0 y investir \u00bb, a d\u00e9clar\u00e9 Tim Steiner, PDG et cofondateur d\u2019Ocado, lors de la pr\u00e9sentation des r\u00e9sultats trimestriels.<\/p>\n\n\n\n<p>Ces derniers mois, l\u2019entreprise a per\u00e7u des indemnit\u00e9s ponctuelles de la part de Kroger et de Sobeys \u2013 d\u2019une valeur de 351 millions de livres sterling (420 millions d\u2019euros) \u2013, mais sans ces revenus, le b\u00e9n\u00e9fice ajust\u00e9 a recul\u00e9 de 12 % pour s\u2019\u00e9tablir \u00e0 81 millions de livres sterling (97 millions d\u2019euros) au premier semestre 2026. Ces deux anciens clients ont d\u00e9cid\u00e9 de fermer leurs centres de distribution automatis\u00e9s, invoquant une demande d\u00e9cevante en mati\u00e8re d&rsquo;achats alimentaires en ligne en Am\u00e9rique du Nord.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des installations plus petites et ax\u00e9es sur les magasins<\/h2>\n\n\n\n<p>Pour autant, Ocado ne baisse pas les bras et pr\u00e9sente une nouvelle strat\u00e9gie : des syst\u00e8mes d\u2019automatisation plus petits et plus flexibles, pouvant \u00eatre int\u00e9gr\u00e9s directement dans les magasins existants. Selon M. Steiner, ces syst\u00e8mes visent \u00e0 traiter plus efficacement les commandes destin\u00e9es \u00e0 la livraison \u00e0 domicile.<\/p>\n\n\n\n<p>\u00ab Nous d\u00e9veloppons actuellement des solutions qui occupent moins d\u2019espace et peuvent \u00eatre d\u00e9ploy\u00e9es plus rapidement. Cela les rend plus attractives pour les d\u00e9taillants qui ne souhaitent pas construire imm\u00e9diatement un centre de distribution \u00e0 grande \u00e9chelle \u00bb, explique Steiner. \u00c0 l\u2019heure actuelle, \u00ab plusieurs discussions seraient en cours \u00bb avec des partenaires potentiels aux \u00c9tats-Unis, dont certaines en sont \u00e0 un stade \u00ab avanc\u00e9 \u00bb.<\/p>\n\n\n\n<p>Malgr\u00e9 ces revers, Steiner reste optimiste. Il souligne qu\u2019Ocado dispose encore d\u2019au moins 18 mois pour concr\u00e9tiser ses ambitions am\u00e9ricaines. \u00ab Nous disposons d\u2019une technologie solide et d\u2019une exp\u00e9rience \u00e9prouv\u00e9e. Il s\u2019agit d\u00e9sormais de trouver les bons partenaires pr\u00eats \u00e0 s\u2019engager \u00e0 nos c\u00f4t\u00e9s. \u00bb Il reste toutefois \u00e0 voir si cette nouvelle strat\u00e9gie sera couronn\u00e9e de succ\u00e8s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ocado, le sp\u00e9cialiste britannique de la grande distribution en ligne, voit ses projets ambitieux sur le march\u00e9 am\u00e9ricain prendre un coup. Apr\u00e8s le retrait de deux partenaires majeurs \u2013 la cha\u00eene de supermarch\u00e9s am\u00e9ricaine Kroger et le distributeur canadien Sobeys \u2013, l&rsquo;entreprise est sous pression pour trouver de nouveaux partenariats. <\/p>\n","protected":false},"author":5,"featured_media":151873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[1025],"topic":[276,266],"region":[446,381],"class_list":{"0":"post-151872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-ocado","11":"topic-expansion","12":"topic-resultats-financiers","13":"region-etats-unis-2","14":"region-royaume-uni"},"acf":[],"yoast_head":"<!-- This site is optimized with the 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