{"id":151951,"date":"2026-07-17T09:23:51","date_gmt":"2026-07-17T07:23:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=151951"},"modified":"2026-07-17T09:23:56","modified_gmt":"2026-07-17T07:23:56","slug":"en-images-lidl-a-tomorrowland-des-viennoiseries-au-materiel-de-camping","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/en-images-lidl-a-tomorrowland-des-viennoiseries-au-materiel-de-camping\/","title":{"rendered":"[En images] Lidl \u00e0 Tomorrowland : des viennoiseries au mat\u00e9riel de camping"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(960 \/ 640)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_026-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_026-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151943\" data-id=\"151943\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_029-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_029-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_029-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_029-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_029-Aangepast-185x122.jpg 185w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151944\" data-id=\"151944\" data-aspect-ratio=\"960 \/ 640\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_030-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_030-Aangepast.jpg 960w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_030-Aangepast-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_030-Aangepast-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_030-Aangepast-185x122.jpg 185w\" 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swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151938\" data-id=\"151938\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_005-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_005-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_005-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151936\" data-id=\"151936\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_011-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_011-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_011-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151937\" data-id=\"151937\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_019-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_019-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_019-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-151939\" data-id=\"151939\" data-aspect-ratio=\"640 \/ 960\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_020-Aangepast.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_020-Aangepast.jpg 640w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/20260716_Lidl_TML_020-Aangepast-200x300.jpg 200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Au camping Dreamville de Tomorrowland, <strong>Lidl <\/strong>a ouvert <strong>un <\/strong>supermarch\u00e9 \u00e9ph\u00e9m\u00e8re con\u00e7u en \u00e9troite collaboration avec l&rsquo;\u00e9quipe cr\u00e9ative du festival. Au c\u0153ur de l&rsquo;offre : des produits frais et la boulangerie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">M\u00eames prix que dans un Lidl \u00ab classique \u00bb<\/h2>\n\n\n\n<p>La collaboration strat\u00e9gique <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-conclut-un-partenariat-pluriannuel-avec-tomorrowland\/\">r\u00e9cemment annonc\u00e9e<\/a> entre Lidl et le festival de musique \u00e9lectronique Tomorrowland se concr\u00e9tise ces deux prochains week-ends au camping Dreamville. Le discounter y ouvre un supermarch\u00e9 temporaire de 300 m\u00b2 ainsi qu\u2019une boulangerie de 50 m\u00b2. Les clients y trouveront un assortiment compact de 272 produits de base (fruits frais, snacks, cr\u00e8me solaire et mat\u00e9riel de camping) et 21 produits de boulangerie. Le d\u00e9taillant pr\u00e9voit de vendre plus de 55 000 produits de boulangerie frais par week-end.<\/p>\n\n\n\n<p>Le paiement s\u2019effectue \u00e0 l\u2019une des 10 caisses en libre-service. Les prix pratiqu\u00e9s par Lidl \u00e0 Dreamville sont exactement les m\u00eames que dans un magasin Lidl \u00ab classique \u00bb du quartier, assure le distributeur. Ce projet s\u2019inscrit parfaitement dans la philosophie du discounter : Lidl ne veut pas que la conjoncture \u00e9conomique g\u00e2che le plaisir des festivaliers. En proposant des produits ultra-frais et des incontournables du festival aux prix habituels de Lidl, le distributeur prouve que la qualit\u00e9 et la f\u00eate peuvent rester abordables pour tous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Une f\u00eate \u00e0 part enti\u00e8re \u00bb<\/h2>\n\n\n\n<p>Le magasin a \u00e9t\u00e9 con\u00e7u en \u00e9troite collaboration avec l\u2019\u00e9quipe cr\u00e9ative de Tomorrowland et se veut un v\u00e9ritable prolongement du festival. Le c\u00e9l\u00e8bre bleu Tomorrowland se fond dans le bleu de Lidl, des d\u00e9corations f\u00e9\u00e9riques et des fleurs donnent le ton, tandis qu\u2019une immense boule \u00e0 facettes tr\u00f4ne au centre du magasin. \u00ab Ce magasin doit \u00eatre une f\u00eate \u00e0 part enti\u00e8re : pratique, plein d\u2019ambiance, ultra-frais et le point de d\u00e9part id\u00e9al pour profiter \u00e0 100 % du week-end \u00bb, explique Kim Geirnaert, porte-parole de Lidl Belgique.<\/p>\n\n\n\n<p>Ces derni\u00e8res ann\u00e9es, c\u2019est Carrefour qui exploitait le magasin du camping \u00e0 Tomorrowland. Pour Lidl, il ne s\u2019agit toutefois pas d\u2019une premi\u00e8re, mais d\u2019un retour : le distributeur avait en effet d\u00e9j\u00e0 ouvert pour la premi\u00e8re fois en 2014 un supermarch\u00e9 avec boulangerie au festival de musique \u00e9lectronique, <a href=\"https:\/\/www.facebook.com\/media\/set\/?set=a.10152184967976906.1073741836.235944341905\">dont nous avons retrouv\u00e9 des photos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au camping Dreamville de Tomorrowland, Lidl a ouvert un supermarch\u00e9 \u00e9ph\u00e9m\u00e8re con\u00e7u en \u00e9troite collaboration avec l&rsquo;\u00e9quipe cr\u00e9ative du festival. Au c\u0153ur de l&rsquo;offre : des produits frais et la boulangerie.<\/p>\n","protected":false},"author":3,"featured_media":151952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[204],"topic":[340],"region":[226],"class_list":{"0":"post-151951","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-lidl","10":"topic-concept-de-magasin","11":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Lidl \u00e0 Tomorrowland : des viennoiseries au mat\u00e9riel de camping - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au camping Dreamville de Tomorrowland, Lidl a ouvert un supermarch\u00e9 \u00e9ph\u00e9m\u00e8re con\u00e7u en \u00e9troite collaboration avec l&#039;\u00e9quipe cr\u00e9ative du festival. 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