{"id":1520,"date":"2012-04-02T13:38:07","date_gmt":"2012-04-02T13:38:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/delhaize-introduit-les-supermarches-virtuels-en-belgique\/"},"modified":"2012-04-02T13:38:07","modified_gmt":"2012-04-02T13:38:07","slug":"delhaize-introduit-les-supermarches-virtuels-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/delhaize-introduit-les-supermarches-virtuels-en-belgique\/","title":{"rendered":"Delhaize introduit les supermarch\u00e9s virtuels en Belgique"},"content":{"rendered":"

Un panneau d\u2019affiches rempla\u00e7ant le point de vente<\/h2>\n

Une structure amovible qui repr\u00e9sente un supermarch\u00e9 virtuel et qui permet de faire ses courses\u00a0 en scannant des codes-barres de produits de son choix. Ce concept pr\u00e9sent\u00e9 par Delhaize \u00e0 Bruxelles, se rapproche \u00e9troitement de l\u2019id\u00e9e qu\u2019avait d\u00e9j\u00e0 eu Tesco d\u2019introduire dans les stations de m\u00e9tro tr\u00e8s fr\u00e9quent\u00e9es de S\u00e9oul des panneaux repr\u00e9sentant des rayons de magasin.<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \"delhaizedirectcube\"
\u00ab Le Cube Delhaize Direct est un moyen innovant de rapprocher le client et le point de vente. Le supermarch\u00e9 virtuel sera install\u00e9 dans des endroits tr\u00e8s\u00a0\u00a0 fr\u00e9quent\u00e9s, ce qui permettra aux gens press\u00e9s de faire leurs courses, par exemple en attendant leur train ou leur m\u00e9tro. Delhaize entend ainsi faciliter la vie de ses clients et leur faire gagner du temps \u00bb, explique le porte-parole Roel Dekelver.<\/p>\n

Le cube reprend une s\u00e9lection de 300 produits, tant des marques propres que des marques nationales, et devrait \u00eatre repr\u00e9sentatif du large assortiment d\u2019un supermarch\u00e9 Delhaize. Les clients ayant rempli leur caddy virtuel, pourront retirer leur commande d\u00e8s le lendemain dans un des 100 supermarch\u00e9s pourvus d\u2019un point d\u2019enl\u00e8vement Delhaize Direct.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0<\/p>\n

\n
Publicit\u00e9 pour le shopping mobile<\/h2>\n

Le but de cette initiative est avant tout de promouvoir le service de courses en ligne Delhaize Direct. Durant les mois d\u2019avril et de mai le Cube Delhaize Direct\u00a0 sera install\u00e9 dans diff\u00e9rents endroits tr\u00e8s fr\u00e9quent\u00e9s en Belgique \u2013 tels les gares, au littoral et dans les centres commerciaux \u2013 afin de faire d\u00e9couvrir le shopping mobile\u00a0 aux consommateurs de fa\u00e7on ludique.<\/p>\n

R\u00e9cemment Delhaize a constat\u00e9 que 10% des utilisateurs du service Delhaize Direct passaient commande via leur smartphone. C\u2019est pourquoi le distributeur belge mise pleinement sur le shopping mobile.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Traduit par Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Un panneau d\u2019affiches rempla\u00e7ant le point de vente Une structure amovible qui repr\u00e9sente un supermarch\u00e9 virtuel et qui permet de faire ses courses\u00a0 en scannant des codes-barres de produits de son choix. Ce concept pr\u00e9sent\u00e9 par Delhaize \u00e0 Bruxelles, se rapproche \u00e9troitement de l\u2019id\u00e9e qu\u2019avait d\u00e9j\u00e0 eu Tesco d\u2019introduire dans les stations de m\u00e9tro tr\u00e8s […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-1520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nDelhaize introduit les supermarch\u00e9s virtuels en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/delhaize-introduit-les-supermarches-virtuels-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delhaize introduit les supermarch\u00e9s virtuels en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Un panneau d\u2019affiches rempla\u00e7ant le point de vente Une structure amovible qui repr\u00e9sente un supermarch\u00e9 virtuel et qui permet de faire ses courses\u00a0 en scannant des codes-barres de produits de son choix. 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