{"id":152015,"date":"2026-07-17T17:32:51","date_gmt":"2026-07-17T15:32:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152015"},"modified":"2026-07-17T17:32:53","modified_gmt":"2026-07-17T15:32:53","slug":"la-biere-tout-bien-daverage-rob-en-passe-datteindre-les-10-millions-de-chiffre-daffaires","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-biere-tout-bien-daverage-rob-en-passe-datteindre-les-10-millions-de-chiffre-daffaires\/","title":{"rendered":"La bi\u00e8re Tout Bien d&rsquo;Average Rob en passe d&rsquo;atteindre les 10 millions de chiffre d&rsquo;affaires"},"content":{"rendered":"\n<p>Sur un march\u00e9 de la bi\u00e8re en perte de vitesse, <strong>Tout Bien<\/strong>, la marque de bi\u00e8re de l&rsquo;influenceur belge Average Rob, a vu son chiffre d&rsquo;affaires progresser de 86 % l&rsquo;ann\u00e9e derni\u00e8re. D&rsquo;ici 2030, la marque vise un chiffre d&rsquo;affaires de 10 millions d&rsquo;euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des investisseurs fortun\u00e9s<\/h2>\n\n\n\n<p>Fond\u00e9e en 2022, Tout Bien est disponible dans 1 300 supermarch\u00e9s, 200 \u00e9tablissements de restauration et des dizaines de centres de distribution de boissons. L\u2019entreprise ne communique pas son chiffre d\u2019affaires, mais a d\u00e9clar\u00e9 au journal \u00e9conomique De Tijd que ses ventes avaient progress\u00e9 de 86 % l\u2019ann\u00e9e derni\u00e8re et <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/verkoop-tout-bien-pils-verdubbelt-na-kapitaalronde-met-marc-coucke-en-co\/10679364.html\">qu\u2019un chiffre d\u2019affaires de 10 millions d\u2019euros en 2030 \u00e9tait un objectif r\u00e9alisable<\/a>. Toutefois, les pertes d\u2019exploitation augmentent \u00e9galement, car la marque investit dans la poursuite de sa croissance.<\/p>\n\n\n\n<p>Les moyens n\u00e9cessaires sont disponibles gr\u00e2ce \u00e0 l\u2019apport d\u2019investisseurs fortun\u00e9s tels que Marc Coucke, Jan Boone (Lotus Bakeries), Erwin Van Osta (Hubo), une s\u00e9rie d\u2019entrepreneurs du secteur technologique et, prochainement, Romelu Lukaku.<\/p>\n\n\n\n<p>Outre la bi\u00e8re blonde, Tout Bien propose d\u00e9sormais une bi\u00e8re rouge et une variante sans alcool. Depuis cette ann\u00e9e, la bi\u00e8re est conditionn\u00e9e non seulement en canettes, mais aussi en petites bouteilles en verre. Elle est brass\u00e9e par la brasserie Martens de Bocholt, un important producteur de marques de distributeur pour les supermarch\u00e9s, qui est \u00e9galement coactionnaire.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sur un march\u00e9 de la bi\u00e8re en perte de vitesse, Tout Bien, la marque de bi\u00e8re de l&rsquo;influenceur belge Average Rob, a vu son chiffre d&rsquo;affaires progresser de 86 % l&rsquo;ann\u00e9e derni\u00e8re. D&rsquo;ici 2030, la marque vise un chiffre d&rsquo;affaires de 10 millions d&rsquo;euros. <\/p>\n","protected":false},"author":3,"featured_media":152016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[2020],"extra":[],"company":[1502],"topic":[266],"region":[226],"class_list":{"0":"post-152015","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"people-robert-van-impe","10":"company-tout-bien","11":"topic-resultats-financiers","12":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La bi\u00e8re Tout Bien d&#039;Average Rob en passe d&#039;atteindre les 10 millions de chiffre d&#039;affaires - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Sur un march\u00e9 de la bi\u00e8re en perte de vitesse, Tout Bien, la marque de bi\u00e8re de l&#039;influenceur belge Average Rob, a vu son chiffre d&#039;affaires progresser de 86 % l&#039;ann\u00e9e derni\u00e8re. 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