{"id":152024,"date":"2026-07-20T09:44:22","date_gmt":"2026-07-20T07:44:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152024"},"modified":"2026-07-20T09:44:23","modified_gmt":"2026-07-20T07:44:23","slug":"les-investissements-eleves-maintiennent-picnic-dans-le-rouge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-investissements-eleves-maintiennent-picnic-dans-le-rouge\/","title":{"rendered":"Des investissements \u00e9lev\u00e9s maintiennent Picnic dans le rouge"},"content":{"rendered":"\n<p>Le supermarch\u00e9 en ligne n\u00e9erlandais <strong>Picnic<\/strong>, \u00e9galement pr\u00e9sent en Allemagne et en France, a enregistr\u00e9 une croissance d\u2019un quart l\u2019ann\u00e9e derni\u00e8re, mais continue de subir de lourdes pertes. \u00ab La rentabilit\u00e9 viendra plus tard \u00bb, d\u00e9clare le d\u00e9taillant, qui affiche toutefois d\u00e9j\u00e0 un r\u00e9sultat op\u00e9rationnel positif sur son march\u00e9 national.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Le mod\u00e8le \u00e9conomique fonctionne \u00bb<\/h2>\n\n\n\n<p>En 2025, Picnic a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 1,9 milliard d\u2019euros, soit une hausse de 24 %. Cela repr\u00e9sente un l\u00e9ger ralentissement de la croissance par rapport aux 34 % enregistr\u00e9s l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Le supermarch\u00e9 en ligne n\u00e9erlandais a r\u00e9alis\u00e9 un milliard de ce chiffre d\u2019affaires sur son march\u00e9 national, le reste en France et en Allemagne. Le nombre de clients a augment\u00e9 de 700 000 pour atteindre 3,6 millions, indique l\u2019entreprise dans son rapport annuel qui vient d\u2019\u00eatre publi\u00e9. Mais Picnic est encore loin d\u2019\u00eatre rentable, avec une perte op\u00e9rationnelle de 293 millions d\u2019euros et une perte nette de 272 millions d\u2019euros.<\/p>\n\n\n\n<p>Cela s\u2019explique par des investissements importants, notamment dans de nouveaux centres de distribution en Allemagne. \u00ab Notre strat\u00e9gie a toujours \u00e9t\u00e9 d\u2019investir, de cro\u00eetre et de gagner des parts de march\u00e9. <a href=\"https:\/\/fd.nl\/bedrijfsleven\/1605163\/onlinesuper-picnic-eindigt-jaar-met-verlies-door-forse-investeringen\">La rentabilit\u00e9 viendra plus tard<\/a> \u00bb, explique le cofondateur Michiel Muller \u00e0 ce sujet au journal \u00e9conomique n\u00e9erlandais FD. Il se r\u00e9jouit d\u2019un bon r\u00e9sultat aux Pays-Bas, o\u00f9 l\u2019entreprise a r\u00e9alis\u00e9 un EBITDA de 4 millions d\u2019euros ainsi qu\u2019un flux de tr\u00e9sorerie op\u00e9rationnel positif. Selon lui, cela prouve que le mod\u00e8le \u00e9conomique fonctionne, m\u00eame si la hausse des co\u00fbts salariaux et \u00e9nerg\u00e9tiques a pes\u00e9 sur les b\u00e9n\u00e9fices.<\/p>\n\n\n\n<p>\u00c0 long terme, Picnic souhaite poursuivre son expansion en Europe : l\u2019Italie, l\u2019Espagne et la Pologne font partie des options envisag\u00e9es, selon M. Muller.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le supermarch\u00e9 en ligne n\u00e9erlandais Picnic, \u00e9galement pr\u00e9sent en Allemagne et en France, a enregistr\u00e9 une croissance d\u2019un quart l\u2019ann\u00e9e derni\u00e8re, mais continue d\u2019enregistrer des pertes importantes. \u00ab La rentabilit\u00e9 viendra plus tard \u00bb, d\u00e9clare le d\u00e9taillant, qui affiche toutefois d\u00e9j\u00e0 un r\u00e9sultat op\u00e9rationnel positif sur son march\u00e9 national. <\/p>\n","protected":false},"author":3,"featured_media":152025,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[545],"topic":[198,266],"region":[524],"class_list":{"0":"post-152024","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-picnic","11":"topic-e-commerce","12":"topic-resultats-financiers","13":"region-pays-bas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Des investissements \u00e9lev\u00e9s maintiennent Picnic dans le rouge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le supermarch\u00e9 en ligne 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