{"id":152093,"date":"2026-07-22T10:24:08","date_gmt":"2026-07-22T08:24:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152093"},"modified":"2026-07-22T10:24:09","modified_gmt":"2026-07-22T08:24:09","slug":"lidl-renforce-sa-politique-de-marketing-destinee-aux-enfants-dans-le-cadre-dune-nouvelle-campagne-avec-paw-patrol","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-renforce-sa-politique-de-marketing-destinee-aux-enfants-dans-le-cadre-dune-nouvelle-campagne-avec-paw-patrol\/","title":{"rendered":"Lidl renforce sa politique de marketing enfants dans le cadre d&rsquo;une nouvelle campagne avec \u00ab Paw Patrol \u00bb"},"content":{"rendered":"\n<p>Ce<strong> <\/strong>mois-ci, <strong>Lidl <\/strong>lance une collaboration internationale avec Paw Patrol dans trente pays. \u00c0 cette occasion, l&rsquo;enseigne renforce ses crit\u00e8res en mati\u00e8re de marketing destin\u00e9 aux enfants : seuls les produits sains de sa marque propre seront pris en compte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des exigences strictes<\/h2>\n\n\n\n<p>Parall\u00e8lement \u00e0 la sortie en salles de \u00ab La Pat&rsquo; Patrouille : Le film Mission Dino \u00bb, les personnages de la c\u00e9l\u00e8bre s\u00e9rie canadienne pour enfants apparaissent sur 13 produits alimentaires des marques propres de Lidl, notamment le lait d&rsquo;avoine Vemondo, les yaourts fruit\u00e9s Milbona et les frites surgel\u00e9es de la marque Harvest Basket, ainsi que sur dix vari\u00e9t\u00e9s de fruits et l\u00e9gumes frais. Il s\u2019agit exclusivement de produits r\u00e9pondant \u00e0 des exigences strictes, souligne le distributeur.<\/p>\n\n\n\n<p>En effet, \u00e0 partir de juillet 2026, les marques propres dont l\u2019emballage s\u2019adresse aux enfants ne seront plus disponibles dans les rayons du discounter que si elles respectent \u00e0 la fois les crit\u00e8res nutritionnels de l\u2019Organisation mondiale de la sant\u00e9 (OMS) et les crit\u00e8res suppl\u00e9mentaires de Lidl. Des exceptions ne seront accord\u00e9es que pour certaines occasions saisonni\u00e8res telles que No\u00ebl, P\u00e2ques ou Halloween.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Des produits auxquels les parents peuvent faire confiance \u00bb<\/h2>\n\n\n\n<p>Lidl souhaite ainsi aider les familles \u00e0 faire des choix \u00e9clair\u00e9s. En effet, selon un rapport de l\u2019OMS, 25 % des enfants en Europe sont en surpoids. \u00ab Avec la campagne PAW Patrol, nous suscitons l\u2019enthousiasme des enfants pour une alimentation plus saine de mani\u00e8re ludique et nous proposons des produits auxquels les parents peuvent faire confiance \u00bb, explique Stefan Haensel, responsable de la qualit\u00e9 et du d\u00e9veloppement durable chez Lidl.<\/p>\n\n\n\n<p>Ce partenariat s&rsquo;inscrit dans le cadre de la strat\u00e9gie \u00ab Manger responsable \u00bb de Lidl, qui s&rsquo;appuie sur le r\u00e9gime alimentaire pour la sant\u00e9 de la plan\u00e8te, un mod\u00e8le nutritionnel scientifiquement fond\u00e9 qui tient compte \u00e0 la fois d&rsquo;une alimentation saine et durable, dans les limites de ce que notre plan\u00e8te peut supporter.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce mois-ci, Lidl lance dans trente pays un partenariat international avec Paw Patrol. \u00c0 cette occasion, l&rsquo;enseigne renforce ses crit\u00e8res en mati\u00e8re de marketing destin\u00e9 aux enfants : seuls les produits sains de sa marque propre seront retenus. <\/p>\n","protected":false},"author":3,"featured_media":152094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[204],"topic":[373,488],"region":[],"class_list":{"0":"post-152093","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-lidl","10":"topic-durabilite","11":"topic-marketing"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl renforce sa politique de marketing enfants dans le cadre d&#039;une 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