{"id":152153,"date":"2026-07-22T14:56:30","date_gmt":"2026-07-22T12:56:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152153"},"modified":"2026-07-22T14:56:31","modified_gmt":"2026-07-22T12:56:31","slug":"forte-baisse-des-benefices-chez-we-fashion","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/forte-baisse-des-benefices-chez-we-fashion\/","title":{"rendered":"Forte baisse des b\u00e9n\u00e9fices chez WE Fashion"},"content":{"rendered":"\n

WE International<\/strong>, la soci\u00e9t\u00e9 m\u00e8re de la cha\u00eene de mode WE Fashion<\/strong>, a subi une forte baisse de ses b\u00e9n\u00e9fices au cours du dernier exercice. Malgr\u00e9 une situation financi\u00e8re peu confortable, la p\u00e9rennit\u00e9 de l’entreprise n’est pas menac\u00e9e.<\/p>\n\n\n\n

Toujours \u00e0 la recherche d\u2019un nouveau PDG<\/h2>\n\n\n\n

Alors que le chiffre d\u2019affaires du d\u00e9taillant a l\u00e9g\u00e8rement baiss\u00e9 l\u2019ann\u00e9e derni\u00e8re, passant de 277,4 millions d\u2019euros en 2024 \u00e0 274,8 millions d\u2019euros en 2025, le b\u00e9n\u00e9fice a chut\u00e9 de mani\u00e8re significative, passant de 18,9 millions d\u2019euros l\u2019ann\u00e9e pr\u00e9c\u00e9dente \u00e0 6,1 millions d\u2019euros. Le flux de tr\u00e9sorerie est pass\u00e9 dans le rouge \u00e0 hauteur de 14 millions d\u2019euros et l\u2019endettement augmente<\/a>, comme le r\u00e9v\u00e8lent les comptes annuels r\u00e9cemment d\u00e9pos\u00e9s, auxquels Retailtrends a pu avoir acc\u00e8s.<\/p>\n\n\n\n

La hausse des co\u00fbts salariaux, l\u2019inflation persistante et l\u2019impact de la guerre commerciale p\u00e8sent sur les chiffres, mais la p\u00e9rennit\u00e9 de l\u2019entreprise ne serait pas menac\u00e9e. La direction mise sur des r\u00e9ductions de co\u00fbts et une am\u00e9lioration des marges. Le fait que WE Fashion soit toujours \u00e0 la recherche d\u2019un nouveau PDG<\/a> dans ces circonstances difficiles, apr\u00e8s le d\u00e9part de Joris Aperghis au printemps dernier, soul\u00e8ve toutefois des questions.<\/p>\n\n\n\n

La cha\u00eene de mode compte encore 127 magasins physiques aux Pays-Bas, en Belgique et en Suisse, mais r\u00e9alise d\u00e9sormais plus de la moiti\u00e9 de son chiffre d’affaires via des canaux de vente en ligne : outre sa propre boutique en ligne, elle passe \u00e9galement par des plateformes telles que Zalando, Bol et Wehkamp.<\/p>\n","protected":false},"excerpt":{"rendered":"

WE International, la soci\u00e9t\u00e9 m\u00e8re de la cha\u00eene de mode WE Fashion, a subi une forte baisse de ses b\u00e9n\u00e9fices au cours du dernier exercice. Malgr\u00e9 une situation financi\u00e8re peu confortable, la p\u00e9rennit\u00e9 de l’entreprise n’est pas menac\u00e9e. <\/p>\n","protected":false},"author":3,"featured_media":152154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1304],"topic":[266],"region":[],"class_list":{"0":"post-152153","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-mode","9":"extra-plus","10":"company-we-fashion","11":"topic-resultats-financiers"},"acf":[],"yoast_head":"\nForte baisse des b\u00e9n\u00e9fices chez WE Fashion - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"WE International, la soci\u00e9t\u00e9 m\u00e8re de la cha\u00eene de mode WE Fashion, a subi une forte baisse 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