{"id":152312,"date":"2026-07-24T11:00:34","date_gmt":"2026-07-24T09:00:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152312"},"modified":"2026-07-24T11:00:35","modified_gmt":"2026-07-24T09:00:35","slug":"le-fromage-de-linfluenceuse-steffi-mercie-bat-des-records-chez-delhaize","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-fromage-de-linfluenceuse-steffi-mercie-bat-des-records-chez-delhaize\/","title":{"rendered":"Le fromage de l&rsquo;influenceuse Steffi Mercie bat des records chez Delhaize"},"content":{"rendered":"\n<p>En \u00e0 peine 15 semaines, <strong>Delhaize <\/strong>a vendu 100 000 pi\u00e8ces du fromage belge \u00ab Mercieke \u00bb, cr\u00e9\u00e9 par l&rsquo;influenceuse Steffi Mercie. Le distributeur souhaite servir de tremplin aux entrepreneurs de demain.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sans budgets colossaux<\/h2>\n\n\n\n<p>Avec 100 000 fromages vendus en \u00e0 peine 15 semaines, Mercieke a enregistr\u00e9 un chiffre d\u2019affaires plus de deux fois sup\u00e9rieur \u00e0 celui d\u2019un lancement de produit comparable, indique Delhaize. Le fromage est rapidement devenu un v\u00e9ritable ph\u00e9nom\u00e8ne, entra\u00eenant m\u00eame des ruptures de stock temporaires dans plusieurs supermarch\u00e9s en raison d\u2019une demande exceptionnellement forte, bien sup\u00e9rieure aux pr\u00e9visions.<\/p>\n\n\n\n<p>Steffi Mercie, cr\u00e9atrice de contenu \u00e2g\u00e9e de 23 ans comptant plus d\u2019un million d\u2019abonn\u00e9s sur les r\u00e9seaux sociaux, a fait d\u00e9couvrir \u00e0 sa communaut\u00e9, pendant deux ans, les coulisses de la cr\u00e9ation de sa marque : de la recherche du producteur et de la construction de l\u2019identit\u00e9 de marque jusqu\u2019aux tests du produit.<\/p>\n\n\n\n<p>Le succ\u00e8s de Mercieke d\u00e9montre qu\u2019une communaut\u00e9 engag\u00e9e, un parcours entrepreneurial authentique et une distribution nationale peuvent suffire \u00e0 cr\u00e9er un v\u00e9ritable ph\u00e9nom\u00e8ne de march\u00e9, sans budgets publicitaires colossaux, affirme Delhaize. La cha\u00eene de supermarch\u00e9s souligne qu\u2019un grand distributeur peut \u00eatre bien plus qu\u2019un simple canal de distribution : un partenaire qui aide une nouvelle g\u00e9n\u00e9ration d\u2019entrepreneurs, d\u00e9sireux de transformer une id\u00e9e en un produit concret, \u00e0 percer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En \u00e0 peine 15 semaines, Delhaize a vendu 100 000 pi\u00e8ces du fromage belge \u00ab Mercieke \u00bb, cr\u00e9\u00e9 par l&rsquo;influenceuse Steffie Mercie. Le distributeur souhaite servir de tremplin aux entrepreneurs de demain. <\/p>\n","protected":false},"author":3,"featured_media":152313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[196],"topic":[488],"region":[226],"class_list":{"0":"post-152312","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-delhaize","10":"topic-marketing","11":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le fromage de l&#039;influenceuse Steffi Mercie bat des records chez Delhaize - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En \u00e0 peine 15 semaines, Delhaize a vendu 100 000 pi\u00e8ces du fromage belge \u00ab Mercieke \u00bb, cr\u00e9\u00e9 par l&#039;influenceuse Steffi Mercie. 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