{"id":152375,"date":"2026-07-27T12:42:56","date_gmt":"2026-07-27T10:42:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152375"},"modified":"2026-07-27T12:42:58","modified_gmt":"2026-07-27T10:42:58","slug":"mars-wrigley-rechauffe-le-rayon-surgeles-avec-tru-fru","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mars-wrigley-rechauffe-le-rayon-surgeles-avec-tru-fru\/","title":{"rendered":"Mars Wrigley r\u00e9chauffe le rayon surgel\u00e9s avec Tr\u00fc Fr\u00fc"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 1024)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152383\" data-id=\"152383\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_FR-1024x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_FR-1024x1024.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_FR-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_FR-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_FR-768x768.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_FR-1536x1536.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_FR-73x73.jpg 73w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/26MAR2609475_TRUFRU_Visual_press_release_FR.jpg 1772w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152384\" data-id=\"152384\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-2-1024x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-2-1024x1024.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-2-300x300.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-2-150x150.jpg 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-2-768x768.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-2-1536x1536.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-2-2048x2048.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Mars-Ice-Cream-Tru-Fru-additional-July-2026-2-73x73.jpg 73w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"722\" height=\"905\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152385\" data-id=\"152385\" data-aspect-ratio=\"722 \/ 905\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Schermafbeelding-2026-07-27-115857.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Schermafbeelding-2026-07-27-115857.png 722w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/Schermafbeelding-2026-07-27-115857-239x300.png 239w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>(publireportage) <strong>Mars Wrigley<\/strong> franchit une nouvelle \u00e9tape en Belgique dans le secteur des surgel\u00e9s avec <strong>Tr\u00fc Fr\u00fc<\/strong>, un snack \u00e0 base de fruits surgel\u00e9s enrob\u00e9s de chocolat. La marque vise \u00e0 attirer de nouveaux consommateurs et \u00e0 cr\u00e9er de nouveaux moments de d\u00e9gustation dans le rayon des surgel\u00e9s, sur un march\u00e9 des glaces qui renoue avec la croissance gr\u00e2ce \u00e0 l&rsquo;innovation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les glaces ont le vent en poupe<\/h2>\n\n\n\n<p>Avec Tr\u00fc Fr\u00fc, Mars Wrigley souhaite aller au-del\u00e0 du simple ajout d\u2019un en-cas suppl\u00e9mentaire au rayon surgel\u00e9s. Les glaces constituent la quatri\u00e8me cat\u00e9gorie d\u2019en-cas la plus importante au monde, avec une croissance annuelle pr\u00e9vue de 5 % entre 2026 et 2030. En Belgique aussi, la cat\u00e9gorie a le vent en poupe : en 2025, les glaces ont enregistr\u00e9 une croissance de 13 % en valeur et de 10 % en volume. Aujourd\u2019hui, le groupe agroalimentaire ajoute un nouveau moment de d\u00e9gustation de glaces \u00e0 l\u2019offre.<\/p>\n\n\n\n<p>Alors que Mars \u00e9tait jusqu\u2019\u00e0 pr\u00e9sent principalement pr\u00e9sent sur le march\u00e9 des glaces avec des barres glac\u00e9es \u2013 repr\u00e9sentant environ 5 % de la cat\u00e9gorie des glaces \u2013, telles que Snickers, Twix, Bounty et Mars, l\u2019acteur du secteur des biens de grande consommation va aujourd\u2019hui plus loin dans cette combinaison attrayante de chocolat, de croquant et de texture au sein d\u2019un en-cas glac\u00e9. Tr\u00fc Fr\u00fc s\u2019articule autour des fruits, du chocolat et des moments de partage.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des fruits purs enrob\u00e9s de chocolat<\/h2>\n\n\n\n<p>Tr\u00fc Fr\u00fc associe de vrais fruits \u00e0 deux couches de chocolat. Mars Wrigley lance la marque en Belgique avec quatre vari\u00e9t\u00e9s : fraises enrob\u00e9es de chocolat blanc et au lait, framboises enrob\u00e9es de chocolat blanc et noir, framboises enrob\u00e9es de chocolat blanc et au lait, et ananas pi\u00f1a colada enrob\u00e9 de chocolat blanc et de noix de coco. Les produits ne contiennent ni colorants artificiels, ni ar\u00f4mes artificiels, ni conservateurs et sont sans gluten. Tr\u00fc Fr\u00fc est d\u00e9j\u00e0 disponible dans la plupart des supermarch\u00e9s belges.<\/p>\n\n\n\n<p>Mars a rachet\u00e9 Tr\u00fc Fr\u00fc au premier trimestre 2023, apr\u00e8s que la marque eut rapidement gagn\u00e9 du terrain aux \u00c9tats-Unis depuis son lancement en 2017. Le groupe positionne Tr\u00fc Fr\u00fc comme un en-cas \u00ab better-for-you \u00bb, mais surtout comme un produit destin\u00e9 \u00e0 cr\u00e9er de nouveaux moments de consommation dans la cat\u00e9gorie des surgel\u00e9s.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-plain is-layout-flow wp-block-quote-is-layout-flow\">\n<figure class=\"wp-block-pullquote has-border-color has-black-border-color\" style=\"border-width:3px;border-top-left-radius:26px;border-top-right-radius:26px;border-bottom-left-radius:26px;border-bottom-right-radius:26px;font-size:18px\"><blockquote><p>\u00ab Tr\u00fc Fr\u00fc est un v\u00e9ritable r\u00e9gal et r\u00e9pond parfaitement \u00e0 un besoin des consommateurs dans la cat\u00e9gorie des produits surgel\u00e9s. Nous sommes ravis de pouvoir proposer aux consommateurs belges des solutions innovantes en mati\u00e8re d\u2019en-cas venues des \u00c9tats-Unis. Nous sommes reconnaissants de la confiance que les distributeurs accordent \u00e0 ce d\u00e9licieux produit et nous nous r\u00e9jouissons de ce nouvel ajout de Mars \u00e0 la cat\u00e9gorie des produits surgel\u00e9s. \u00bb<\/p><cite>Suzan Dindo, directrice g\u00e9n\u00e9rale Belux chez Mars Wrigley<\/cite><\/blockquote><\/figure>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Bien plus qu\u2019une glace d\u2019\u00e9t\u00e9<\/h2>\n\n\n\n<p>Avec Tr\u00fc Fr\u00fc, Mars Wrigley souhaite \u00e9galement d\u00e9passer le caract\u00e8re saisonnier des glaces. Alors que la consommation classique de glaces est fortement li\u00e9e aux journ\u00e9es chaudes et aux achats impulsifs, l\u2019entreprise vise les moments de collation tout au long de l\u2019ann\u00e9e. Selon le groupe, les barres glac\u00e9es Snickers, Twix, Bounty et Mars r\u00e9pondent avant tout \u00e0 des moments de plaisir individuels. Tr\u00fc Fr\u00fc doit \u00eatre plus souvent pr\u00e9sent lors de moments de partage, par exemple lors d\u2019une soir\u00e9e entre amis ou comme petite gourmandise apr\u00e8s le d\u00eener.<\/p>\n\n\n\n<p>C\u2019est pourquoi Mars Wrigley associe \u00e9galement Tr\u00fc Fr\u00fc \u00e0 la Journ\u00e9e internationale de l\u2019amiti\u00e9, le 30 juillet. Une \u00e9tude de PanelWizard, men\u00e9e en avril aupr\u00e8s de 537 femmes belges, a d\u00e9j\u00e0 montr\u00e9 que les moments de partage autour d\u2019un repas jouent un r\u00f4le dans les amiti\u00e9s. Ainsi, 83 % des femmes belges indiquent que partager un repas est important pour la qualit\u00e9 de leur amiti\u00e9. Selon Mars Wrigley, Tr\u00fc Fr\u00fc s\u2019inscrit dans cette tendance aux petits moments partag\u00e9s.<\/p>\n\n\n\n<p>Tr\u00fc Fr\u00fc allie le caract\u00e8re familier du chocolat \u00e0 l\u2019image des fruits, per\u00e7us comme un ingr\u00e9dient plus accessible et plus sain, ce qui s\u00e9duit \u00e9galement les jeunes consommateurs. Pour les d\u00e9taillants, cela offre en outre l\u2019opportunit\u00e9 de positionner le rayon surgel\u00e9s au-del\u00e0 de sa simple fonction de destination pour les glaces traditionnelles.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(publireportage) Mars Wrigley franchit une nouvelle \u00e9tape en Belgique dans le secteur des produits surgel\u00e9s avec Tr\u00fc Fr\u00fc, un en-cas \u00e0 base de fruits surgel\u00e9s enrob\u00e9s de chocolat. La marque vise \u00e0 attirer de nouveaux consommateurs et \u00e0 cr\u00e9er de nouveaux moments de consommation dans le rayon des surgel\u00e9s, sur un march\u00e9 des glaces qui renoue avec la croissance gr\u00e2ce \u00e0 l&rsquo;innovation.<\/p>\n","protected":false},"author":5,"featured_media":152376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[564],"topic":[386,462,318],"region":[226],"class_list":{"0":"post-152375","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-mars","10":"topic-fmcg","11":"topic-innovation","12":"topic-publireportage","13":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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