{"id":152420,"date":"2026-07-27T17:26:09","date_gmt":"2026-07-27T15:26:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152420"},"modified":"2026-07-27T17:26:10","modified_gmt":"2026-07-27T15:26:10","slug":"tiktok-shop-lance-un-abonnement-pour-proposer-sa-propre-alternative-a-amazon-prime","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/tiktok-shop-lance-un-abonnement-pour-proposer-sa-propre-alternative-a-amazon-prime\/","title":{"rendered":"TikTok Shop to launch its own response to Amazon Prime"},"content":{"rendered":"\n<p><strong>TikTok Shop<\/strong> souhaite aller au-del\u00e0 des produits viraux et des achats impulsifs : la plateforme en ligne teste actuellement aux \u00c9tats-Unis des abonnements sur des produits et un programme d&rsquo;adh\u00e9sion. TikTok cherche ainsi \u00e0 fid\u00e9liser sa client\u00e8le.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9duction sur les achats r\u00e9currents<\/h2>\n\n\n\n<p>Depuis juin, certains vendeurs am\u00e9ricains s\u00e9lectionn\u00e9s peuvent <a href=\"https:\/\/startupfortune.com\/tiktok-shop-tests-subscriptions-and-its-next-move-looks-a-lot-like-amazon-prime\/\">proposer des abonnements sur des produits que les consommateurs rach\u00e8tent r\u00e9guli\u00e8rement<\/a>. Il s&rsquo;agit notamment de cosm\u00e9tiques, de produits alimentaires, de compl\u00e9ments alimentaires, de produits de soin et d&rsquo;articles pour animaux, comme le rapporte Startup Fortune.<\/p>\n\n\n\n<p>Les vendeurs peuvent accorder aux abonn\u00e9s une r\u00e9duction de 5 %, 10 %, 15 % ou 20 %. Pour l\u2019instant, cette formule s\u2019applique par produit. Un client s\u2019abonne donc, par exemple, \u00e0 une livraison mensuelle de cr\u00e8me pour la peau ou d\u2019aliments pour animaux, et non \u00e0 TikTok Shop dans son ensemble.<\/p>\n\n\n\n<p>Ce test marque n\u00e9anmoins un changement de cap \u00e9vident : TikTok tente de transformer un achat ponctuel, qui r\u00e9sulte encore souvent d\u2019une vid\u00e9o virale, en une habitude r\u00e9guli\u00e8re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Programme d\u2019adh\u00e9sion Shop Plus<\/h2>\n\n\n\n<p>Parall\u00e8lement, TikTok teste un abonnement payant baptis\u00e9 \u00ab Shop Plus \u00bb. Selon Business Insider, la plateforme exp\u00e9rimente des tarifs mensuels de 6, 10 et 15 dollars am\u00e9ricains. Les membres b\u00e9n\u00e9ficieraient de la livraison gratuite, de r\u00e9ductions suppl\u00e9mentaires et de bons d\u2019achat exclusifs.<\/p>\n\n\n\n<p>Cette formule commence ainsi \u00e0 ressembler fortement \u00e0 Amazon Prime. Amazon utilise depuis des ann\u00e9es les avantages li\u00e9s \u00e0 la livraison pour fid\u00e9liser ses clients \u00e0 son \u00e9cosyst\u00e8me. Un ancien employ\u00e9 de TikTok Shop a d\u00e9clar\u00e9 \u00e0 ce sujet : \u00ab TikTok a constat\u00e9 depuis longtemps que de nombreux clients qui \u00e9taient sur le point d\u2019effectuer un achat finissaient par se tourner vers Amazon. \u00bb Selon cet ancien employ\u00e9, TikTok souhaite \u00ab capter soi-m\u00eame autant que possible ces derniers achats \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">En opposition directe \u00e0 Amazon<\/h2>\n\n\n\n<p>Avec son calendrier promotionnel \u00e9galement, TikTok cherche la confrontation. Les journ\u00e9es phares de la campagne \u00ab Deals For You Days \u00bb ont co\u00efncid\u00e9 cette ann\u00e9e avec l\u2019Amazon Prime Day, du 23 au 26 juin inclus.<\/p>\n\n\n\n<p>TikTok est m\u00eame en train de d\u00e9velopper ses propres services logistiques : gr\u00e2ce \u00e0 \u00ab Fulfilled by TikTok \u00bb, la plateforme acquiert davantage de contr\u00f4le sur les livraisons, tandis que les vendeurs doivent se conformer \u00e0 des normes strictes en mati\u00e8re de suivi et de respect des d\u00e9lais de livraison.<\/p>\n\n\n\n<p>En d\u2019autres termes, la filiale du groupe chinois ByteDance souhaite devenir une plateforme de commerce \u00e9lectronique \u00e0 part enti\u00e8re, et selon les chiffres, elle est d\u00e9j\u00e0 en bonne voie : TikTok Shop a enregistr\u00e9 un chiffre d\u2019affaires estim\u00e9 \u00e0 4,9 milliards de dollars aux \u00c9tats-Unis au premier trimestre 2026. Les analystes s\u2019attendent \u00e0 ce que ses ventes en ligne aux \u00c9tats-Unis d\u00e9passent les 23 milliards de dollars cette ann\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok Shop souhaite aller au-del\u00e0 des produits d&rsquo;influenceurs qui font le buzz et des achats impulsifs : la plateforme en ligne teste actuellement aux \u00c9tats-Unis des abonnements \u00e0 des produits et un abonnement payant. TikTok cherche ainsi \u00e0 fid\u00e9liser sa client\u00e8le.<\/p>\n","protected":false},"author":5,"featured_media":152421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[650,651],"topic":[198],"region":[446],"class_list":["post-152420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-bytedance","company-tiktok","topic-e-commerce","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TikTok Shop to launch its own response to Amazon Prime - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"TikTok Shop souhaite aller 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