{"id":152430,"date":"2026-07-28T09:45:47","date_gmt":"2026-07-28T07:45:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152430"},"modified":"2026-07-28T10:06:20","modified_gmt":"2026-07-28T08:06:20","slug":"pourquoi-colruyt-group-ferme-deux-magasins-okay-direct-sans-personnel-et-sinstalle-a-bruxelles","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/pourquoi-colruyt-group-ferme-deux-magasins-okay-direct-sans-personnel-et-sinstalle-a-bruxelles\/","title":{"rendered":"Pourquoi Colruyt Group ferme deux magasins autonomes Okay Direct (et en ouvrira \u00e0 Bruxelles)"},"content":{"rendered":"\n<p>Deux des trois magasins autonomes <strong>Okay Direct<\/strong> \u00e0 Gand ferment leurs portes. Apr\u00e8s plusieurs ann\u00e9es d&rsquo;exp\u00e9rimentation, <strong>Colruyt Group<\/strong> a d\u00e9fini une nouvelle strat\u00e9gie : d\u00e9sormais, l&rsquo;enseigne n&rsquo;ouvrira plus que des magasins sans personnel \u00e0 proximit\u00e9 de supermarch\u00e9s dot\u00e9s de personnel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une utilisation plus flexible du personnel<\/h2>\n\n\n\n<p>Jusqu\u2019\u00e0 hier, il y avait encore \u00e0 Gand trois magasins Okay Direct sans personnel, ouverts 24 heures sur 24 et 7 jours sur 7. Deux d\u2019entre eux sont ferm\u00e9s depuis aujourd\u2019hui : les points de vente de la Belfortstraat et de la Koning Leopoldstraat. Le magasin de la Kortrijksepoort reste donc ouvert. Il est en effet situ\u00e9 \u00e0 c\u00f4t\u00e9 d\u2019un magasin urbain Okay City, et c\u2019est pr\u00e9cis\u00e9ment la direction que le groupe Colruyt souhaite d\u00e9sormais prendre avec ses magasins autonomes : ils ne s\u2019implanteront plus qu\u2019\u00e0 c\u00f4t\u00e9 de magasins avec personnel, afin d\u2019offrir une solution en dehors des heures d\u2019ouverture.<\/p>\n\n\n\n<p>\u00ab Okay Direct est un succ\u00e8s et r\u00e9pond clairement \u00e0 un besoin des clients urbains. Ces derni\u00e8res ann\u00e9es, nous avons test\u00e9 et \u00e9tudi\u00e9 la meilleure mani\u00e8re de franchir de nouvelles \u00e9tapes avec Okay Direct \u00bb, explique An Martel, directrice d\u2019Okay : \u00ab Aujourd&rsquo;hui, le constat est clair : le mod\u00e8le qui fonctionne le mieux est celui d&rsquo;un Okay Direct install\u00e9 \u00e0 c\u00f4t\u00e9 d&rsquo;un magasin classique. Nous pouvons livrer les deux magasins en m\u00eame temps et mobiliser les collaborateurs de mani\u00e8re plus flexible. C&rsquo;est un choix que nous assumons pleinement, car il nous permet de grandir, m\u00eame s&rsquo;il implique aussi la fermeture des deux Okay Direct ind\u00e9pendants. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le magasin comme r\u00e9frig\u00e9rateur<\/h2>\n\n\n\n<p>Parall\u00e8lement \u00e0 ces deux fermetures, Colruyt Group annonce d\u2019embl\u00e9e une nouvelle ouverture : avant la fin de l\u2019exercice en cours, un Okay Direct s\u2019installera \u00e0 c\u00f4t\u00e9 d\u2019un magasin Okay qui doit encore ouvrir ses portes sur la Chauss\u00e9e de Wavre \u00e0 Etterbeek. La date d\u2019ouverture exacte n\u2019est pas encore connue. \u00ab Les clients urbains font leurs courses de mani\u00e8re encore plus flexible et consid\u00e8rent le magasin comme leur r\u00e9frig\u00e9rateur. Par ailleurs, la ville vit aussi 24 h\/24 et 7 j\/7. Il est donc logique que nous amenions ce concept dans la capitale \u00bb, explique An Martel. \u00ab Nous sommes convaincus que les Bruxellois seront aussi enthousiastes que les Gantois, tout en \u00e9tant curieux de d\u00e9couvrir les diff\u00e9rences. \u00bb<\/p>\n\n\n\n<p>En novembre 2021, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/okay-ouvre-un-magasin-autonome-a-gand\/\">le premier Okay Direct a ouvert ses portes dans la rue du Beffroi \u00e0 Gand<\/a>. Le concept est simple : les clients entrent dans le magasin avec leur carte bancaire, prennent les produits qu\u2019ils souhaitent dans les armoires intelligentes et, \u00e0 la fin de leurs achats, re\u00e7oivent un seul ticket de caisse. Il s\u2019agit d\u2019une co-cr\u00e9ation du groupe Colruyt et d\u2019Innovend. Le concept Okay Direct a \u00e9t\u00e9 r\u00e9compens\u00e9 par le prestigieux prix Mercurius.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deux des trois magasins autonomes Okay Direct de Gand ferment leurs portes. Apr\u00e8s plusieurs ann\u00e9es d&rsquo;exp\u00e9rimentation, Colruyt Group a d\u00e9fini une nouvelle strat\u00e9gie : d\u00e9sormais, l&rsquo;enseigne n&rsquo;ouvrira plus que des magasins sans personnel \u00e0 proximit\u00e9 de supermarch\u00e9s dot\u00e9s de personnel. <\/p>\n","protected":false},"author":3,"featured_media":152431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[141,338],"topic":[340],"region":[226],"class_list":{"0":"post-152430","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-colruyt-group","10":"company-okay","11":"topic-concept-de-magasin","12":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Colruyt Group ferme deux magasins autonomes Okay Direct (et en ouvrira \u00e0 Bruxelles) - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Deux des trois magasins autonomes Okay Direct \u00e0 Gand ferment leurs portes. 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