{"id":152465,"date":"2026-07-28T14:58:30","date_gmt":"2026-07-28T12:58:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152465"},"modified":"2026-07-28T14:58:31","modified_gmt":"2026-07-28T12:58:31","slug":"la-coupe-du-monde-de-football-fait-bouillonner-coca-cola","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-coupe-du-monde-de-football-fait-bouillonner-coca-cola\/","title":{"rendered":"La Coupe du monde de football fait p\u00e9tiller Coca-Cola"},"content":{"rendered":"\n<p>Une forte croissance des volumes lors de la derni\u00e8re Coupe du monde de football et une demande croissante de boissons sans sucre ont permis \u00e0 <strong>Coca-Cola<\/strong> d&rsquo;enregistrer un trimestre plus qu&rsquo;excellent, malgr\u00e9 la hausse des prix de l&rsquo;essence aux \u00c9tats-Unis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le march\u00e9 am\u00e9ricain tient bon<\/h2>\n\n\n\n<p>Le sponsor officiel des boissons de la FIFA a constat\u00e9 ces derniers mois une hausse de la demande pour Coca-Cola et Powerade, gr\u00e2ce aux campagnes marketing men\u00e9es autour de la derni\u00e8re Coupe du monde de football : le volume des ventes de Coca-Cola a augment\u00e9 de 5 % et celui de Powerade de 8 %. Parall\u00e8lement, on a \u00e9galement enregistr\u00e9 une croissance en volume de 16 % pour Coca-Cola Zero Sugar et de 7 % pour Coca-Cola Light.<\/p>\n\n\n\n<p>En Am\u00e9rique du Nord, le volume a progress\u00e9 de 3 % : un r\u00e9sultat remarquable, \u00e0 une p\u00e9riode o\u00f9 d\u2019autres fabricants de marques \u2013 dont son rival <strong>PepsiCo<\/strong> \u2013 se plaignent de la frilosit\u00e9 des consommateurs am\u00e9ricains, qui r\u00e9duisent leurs d\u00e9penses en raison de la hausse des prix de l\u2019essence. Des conditionnements plus petits (et donc moins chers \u00e0 l&rsquo;unit\u00e9), des hausses de prix cibl\u00e9es et des investissements dans, entre autres, le th\u00e9 glac\u00e9 et les produits laitiers Fairlife ont contribu\u00e9 \u00e0 cette croissance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pr\u00e9visions revues \u00e0 la hausse<\/h2>\n\n\n\n<p>Le g\u00e9ant des boissons gazeuses annonce une croissance comparable de son chiffre d\u2019affaires d\u2019environ 6 %, \u00e0 13,38 milliards de dollars (11,8 milliards d\u2019euros) au deuxi\u00e8me trimestre, ce qui est sup\u00e9rieur aux pr\u00e9visions des analystes. Le b\u00e9n\u00e9fice net s\u2019est \u00e9lev\u00e9 \u00e0 4,43 milliards de dollars, soit 1,03 dollar par action, en hausse par rapport aux 3,81 milliards de dollars, soit 89 centimes par action, enregistr\u00e9s un an plus t\u00f4t.<\/p>\n\n\n\n<p>La soci\u00e9t\u00e9 a \u00e9galement revu \u00e0 la hausse ses pr\u00e9visions pour l&rsquo;ensemble de l&rsquo;ann\u00e9e : Coca-Cola table d\u00e9sormais sur une croissance du b\u00e9n\u00e9fice par action comparable comprise entre 9 % et 10 %, sup\u00e9rieure \u00e0 la pr\u00e9vision initiale de 8 % \u00e0 9 %. Elle pr\u00e9voit \u00e9galement une hausse du chiffre d&rsquo;affaires organique d&rsquo;environ 5 %, soit dans la partie haute de la fourchette initiale de 4 % \u00e0 5 %.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une forte croissance des volumes pendant la derni\u00e8re Coupe du monde de football et une demande croissante de boissons sans sucre ont permis \u00e0 Coca-Cola d&rsquo;enregistrer un trimestre plus qu&rsquo;excellent, malgr\u00e9 la hausse des prix de l&rsquo;essence aux \u00c9tats-Unis.<\/p>\n","protected":false},"author":3,"featured_media":152466,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[222],"topic":[266],"region":[],"class_list":{"0":"post-152465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"extra-plus","10":"company-coca-cola","11":"topic-resultats-financiers"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Coupe du monde de football fait p\u00e9tiller Coca-Cola - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une forte croissance des volumes lors de la derni\u00e8re Coupe du monde de football et 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