{"id":15250,"date":"2016-10-21T06:46:52","date_gmt":"2016-10-21T06:46:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/la-place-de-marche-fnaccom-accueille-un-espace-darty-2\/"},"modified":"2016-10-21T06:46:52","modified_gmt":"2016-10-21T06:46:52","slug":"la-place-de-marche-fnaccom-accueille-un-espace-darty-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/la-place-de-marche-fnaccom-accueille-un-espace-darty-2\/","title":{"rendered":"La place de march\u00e9 Fnac.com accueille un espace Darty"},"content":{"rendered":"<p>Depuis le rachat de <strong>Darty<\/strong> par la <strong>Fnac<\/strong>, la nouvelle entit\u00e9 combin\u00e9e n\u2019avait montr\u00e9 aucun signe d\u2019int\u00e9gration. Mais \u00e0 pr\u00e9sent leur premi\u00e8re collaboration commerciale est un fait : d\u00e9sormais la place de march\u00e9 Fnac.com abrite un espace Darty.<\/p>\n<p><!--break--><\/p>\n<h2>1.200 r\u00e9f\u00e9rences<\/h2>\n<p>Cet \u00e9t\u00e9\u00a0 le groupe de distribution de produits culturels <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/le-rachat-de-darty-par-la-fnac-autoris%C3%A9-par-lautorit%C3%A9-de-la-concurrence\" target=\"_blank\" rel=\"noopener\">Fnac rachetait le sp\u00e9cialiste de l\u2019\u00e9lectronique Darty<\/a>, maison-m\u00e8re du belge <strong>Vanden Borre <\/strong>et du n\u00e9erlandais <strong>BCC<\/strong>. Pour l\u2019heure on ignore encore comment l\u2019int\u00e9gration des deux entit\u00e9s prendra forme concr\u00e8tement dans les magasins, mais la pr\u00e9sence depuis peu d\u2019un espace Darty sur la place de march\u00e9 Fnac.com marque un premier pas en termes de collaboration.<\/p>\n<p>\nD\u00e9sormais la place de march\u00e9 de Fnac.com propose une s\u00e9lection d\u2019environ 1.200 r\u00e9f\u00e9rences de la gamme Darty (principalement du petit et gros \u00e9lectrom\u00e9nager. \u00ab Lors de l\u2019achat de ces produits sur le site Fnac.com les clients b\u00e9n\u00e9ficieront des m\u00eames services que ceux offerts par Darty sur son propre webshop et dans ses magasins. \u00bb Il s\u2019agit notamment du fameux \u2018Contrat de Confiance Darty\u2019.<\/p>\n<h2>\nA sens unique<\/h2>\n<p>C\u2019est en 2009 que la Fnac a lanc\u00e9 sa place de march\u00e9, o\u00f9 des tiers ont la possibilit\u00e9 de proposer leurs propres produits. Selon ITespresso, la plate-forme compte d\u00e9j\u00e0 plus de 2.000 vendeurs professionnels, ce qui repr\u00e9sente plus de 23 millions de r\u00e9f\u00e9rences.<\/p>\n<p>\nFait \u00e9tonnant : alors que Darty fait son entr\u00e9e chez Fnac.com, il n\u2019y pas encore d\u2019initiative\u00a0 inverse. En France Darty dispose pourtant depuis fin 2014 de sa propre place de march\u00e9, mais pour l\u2019instant <a href=\"http:\/\/www.itespresso.fr\/marketplace-espace-darty-fnac-com-pas-inverse-140543.html\" target=\"_blank\" rel=\"noopener\">le mouvement reste \u00e0 sens unique<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis le rachat de Darty par la Fnac, la nouvelle entit\u00e9 combin\u00e9e n\u2019avait montr\u00e9 aucun signe d\u2019int\u00e9gration. Mais \u00e0 pr\u00e9sent leur premi\u00e8re collaboration commerciale est un fait : d\u00e9sormais la place de march\u00e9 Fnac.com abrite un espace Darty. 1.200 r\u00e9f\u00e9rences Cet \u00e9t\u00e9\u00a0 le groupe de distribution de produits culturels Fnac rachetait le sp\u00e9cialiste de l\u2019\u00e9lectronique [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La place de march\u00e9 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