{"id":152528,"date":"2026-07-29T11:32:11","date_gmt":"2026-07-29T09:32:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152528"},"modified":"2026-07-29T11:33:30","modified_gmt":"2026-07-29T09:33:30","slug":"en-images-le-caddie-intelligent-dinstacart-fait-ses-debuts-au-royaume-uni","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/en-images-le-caddie-intelligent-dinstacart-fait-ses-debuts-au-royaume-uni\/","title":{"rendered":"[En images] Le caddie intelligent d&rsquo;Instacart fait ses d\u00e9buts au Royaume-Uni"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152522\" data-id=\"152522\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston008-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston008-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston008-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston008-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston008-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston008-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston008-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Instacart<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152526\" data-id=\"152526\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston035-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston035-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston035-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston035-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston035-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston035-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston035-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Instacart<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152524\" data-id=\"152524\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston040-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston040-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston040-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston040-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston040-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston040-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston040-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Instacart<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152523\" data-id=\"152523\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston061-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston061-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston061-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston061-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston061-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston061-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston061-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Instacart<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152525\" data-id=\"152525\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston076-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston076-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston076-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston076-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston076-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston076-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/UNP-WM-48029-Caper-Carts-Preston076-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Instacart<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Morrisons <\/strong>est le premier distributeur britannique \u00e0 adopter les chariots Caper pilot\u00e9s par l&rsquo;IA de la soci\u00e9t\u00e9 am\u00e9ricaine <strong>Instacart<\/strong>. Ceux-ci promettent d&rsquo;apporter la commodit\u00e9 des achats en ligne dans les supermarch\u00e9s physiques.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un confort d&rsquo;achat am\u00e9lior\u00e9<\/h2>\n\n\n\n<p>Dans un supermarch\u00e9 de Preston, dans le nord-ouest de l&rsquo;Angleterre, Morrisons a mis en service les chariots intelligents d&rsquo;Instacart. Jusqu\u2019\u00e0 pr\u00e9sent, ces chariots Caper n\u2019\u00e9taient disponibles que chez des d\u00e9taillants aux \u00c9tats-Unis et en Australie, notamment chez <strong>Kroger<\/strong> et <strong>Coles<\/strong>. Selon la soci\u00e9t\u00e9 technologique Instacart, connue pour son service de livraison, ces chariots apportent directement en magasin la commodit\u00e9 et l\u2019intelligence des achats en ligne. Cette technologie aide les clients \u00e0 faire leurs courses plus efficacement et \u00e0 respecter leur budget, tout en rendant l\u2019exp\u00e9rience d\u2019achat plus agr\u00e9able.<\/p>\n\n\n\n<p>Ces chariots aliment\u00e9s par l\u2019IA reconnaissent automatiquement les articles d\u00e8s qu\u2019ils y sont plac\u00e9s. Les produits frais sont pes\u00e9s automatiquement. L&rsquo;\u00e9cran tactile affiche le montant total du panier pour aider les clients \u00e0 respecter leur budget. \u00c0 la fin de leurs achats, les clients n&rsquo;ont qu&rsquo;\u00e0 scanner le code-barres affich\u00e9 sur l&rsquo;\u00e9cran du chariot \u00e0 une caisse Caper d\u00e9di\u00e9e pour finaliser le paiement. Cette technologie am\u00e9liore ainsi le confort d&rsquo;achat.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Potentiel pour le retail media<\/h2>\n\n\n\n<p>Il existe par ailleurs un aspect commercial : ces chariots offrent un potentiel en mati\u00e8re de retail media et visent \u00e9galement \u00e0 augmenter le chiffre d\u2019affaires gr\u00e2ce \u00e0 des recommandations de produits par le biais de ventes crois\u00e9es, des offres personnalis\u00e9es et la <em>gamification<\/em>. RetailDetail <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/nrf-retails-big-show-europe-la-technologie-tetail-au-coeur-des-gains-de-productivite\/\">avait d\u00e9j\u00e0 d\u00e9couvert le chariot intelligent Caper l\u2019ann\u00e9e derni\u00e8re<\/a>, lors du salon professionnel NRF Retail\u2019s Big Show Europe \u00e0 Paris.<\/p>\n\n\n\n<p>En Belgique, <strong>Colruyt Group<\/strong> teste un \u00ab Smart Cart \u00bb \u00e0 scan automatique d\u00e9velopp\u00e9 en interne dans ses magasins de Halle, Kessel-Lo et Waterloo. Selon le distributeur, les clients appr\u00e9cient surtout le fait de <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-deploie-son-chariot-intelligent-dans-deux-magasins-supplementaires\/\">pouvoir faire leurs courses hebdomadaires de mani\u00e8re efficace<\/a>, de garder le contr\u00f4le de leur budget et de gagner du temps. De plus, les clients trouvent tout simplement amusant de se familiariser avec cette technologie.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Morrisons est le premier distributeur britannique \u00e0 adopter les chariots Caper pilot\u00e9s par l&rsquo;IA de la soci\u00e9t\u00e9 am\u00e9ricaine Instacart. Ceux-ci promettent d&rsquo;apporter la commodit\u00e9 des achats en ligne dans les supermarch\u00e9s physiques. <\/p>\n","protected":false},"author":3,"featured_media":152529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1467,1531],"people":[],"extra":[],"company":[878,378],"topic":[462],"region":[381],"class_list":{"0":"post-152528","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-artificiele-intelligentie","10":"tag-intelligence-artificielle","11":"company-instacart","12":"company-morrisons","13":"topic-innovation","14":"region-royaume-uni"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Le caddie intelligent d&#039;Instacart fait ses d\u00e9buts au Royaume-Uni - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Morrisons est le premier distributeur britannique \u00e0 adopter les chariots Caper pilot\u00e9s par l&#039;IA de la soci\u00e9t\u00e9 am\u00e9ricaine Instacart. 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