{"id":152580,"date":"2026-07-29T14:49:40","date_gmt":"2026-07-29T12:49:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152580"},"modified":"2026-07-29T14:49:41","modified_gmt":"2026-07-29T12:49:41","slug":"essilorluxottica-double-ses-ventes-de-lunettes-connectees-dotees-dia","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/essilorluxottica-double-ses-ventes-de-lunettes-connectees-dotees-dia\/","title":{"rendered":"EssilorLuxottica double ses ventes de lunettes dot\u00e9es d’IA"},"content":{"rendered":"\n

EssilorLuxottica <\/strong>a connu une acc\u00e9l\u00e9ration plus marqu\u00e9e au deuxi\u00e8me trimestre, gr\u00e2ce \u00e0 la forte progression des lunettes connect\u00e9es. Cette cat\u00e9gorie de produits a presque doubl\u00e9, tandis que le chiffre d’affaires du groupe a progress\u00e9 de 7,2 %.<\/p>\n\n\n\n

Deux fois plus de lunettes dot\u00e9es d’IA<\/h2>\n\n\n\n

Au cours du premier semestre, le chiffre d’affaires a progress\u00e9 de 5,7 % pour atteindre 14,8 milliards d’euros. Le r\u00e9sultat net a grimp\u00e9 de 12,9 % pour s’\u00e9tablir \u00e0 1,6 milliard d’euros. Au cours des trois mois clos fin juin, le chiffre d’affaires s’est \u00e9lev\u00e9 \u00e0 7,7 milliards d’euros.<\/p>\n\n\n\n

EssilorLuxottica a indiqu\u00e9 que ses lunettes dot\u00e9es d\u2019intelligence artificielle, d\u00e9velopp\u00e9es en collaboration avec Meta, avaient \u00ab confirm\u00e9 leur croissance exponentielle \u00bb et que, au deuxi\u00e8me trimestre, \u00ab les ventes avaient presque doubl\u00e9 par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re \u00bb. Le groupe n\u2019a toutefois pas communiqu\u00e9 de chiffres de vente pr\u00e9cis. Son PDG, Francesco Milleri, a toutefois indiqu\u00e9 que les ventes progressaient \u00e0 l\u2019\u00e9chelle mondiale et dans tous les segments de consommation, et que ces lunettes g\u00e9n\u00e9raient des b\u00e9n\u00e9fices durables.<\/p>\n\n\n\n

Plus t\u00f4t cette ann\u00e9e, deux nouvelles gammes ont \u00e9t\u00e9 lanc\u00e9es<\/a> sous les marques filiales Oakley et Ray-Ban. \u00ab Nous essayons d\u2019\u00e9largir notre march\u00e9 en ciblant de nouveaux consommateurs plus sensibles au prix, peut-\u00eatre plus jeunes et davantage int\u00e9ress\u00e9s par des produits int\u00e9grant de la technologie \u00bb, a d\u00e9clar\u00e9 Milleri.<\/p>\n\n\n\n

Verres de lunettes et appareils auditifs<\/h2>\n\n\n\n

Bien que les montures constituent le segment le plus visible, le groupe est \u00e9galement un acteur majeur dans la production de verres de lunettes. L\u2019entreprise a r\u00e9cemment innov\u00e9 avec des verres qui ralentissent la myopie chez les enfants : leurs ventes ont augment\u00e9 de 24 %.<\/p>\n\n\n\n

EssilorLuxottica a poursuivi son expansion dans le domaine de la correction auditive avec Nuance Audio, un produit qui int\u00e8gre des aides auditives dans des montures de lunettes. M. Milleri a annonc\u00e9 qu\u2019une deuxi\u00e8me g\u00e9n\u00e9ration, offrant de meilleures performances, serait commercialis\u00e9e \u00e0 la mi-septembre.<\/p>\n","protected":false},"excerpt":{"rendered":"

EssilorLuxottica a connu une acc\u00e9l\u00e9ration plus marqu\u00e9e au deuxi\u00e8me trimestre, gr\u00e2ce \u00e0 la forte progression des lunettes connect\u00e9es dot\u00e9es d’intelligence artificielle. Cette cat\u00e9gorie de produits a presque doubl\u00e9, tandis que le chiffre d’affaires du groupe a progress\u00e9 de 7,2 %.<\/p>\n","protected":false},"author":5,"featured_media":152581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,27],"tags":[1467,839],"people":[],"extra":[43],"company":[521],"topic":[266],"region":[],"class_list":["post-152580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-beaute-soins","tag-artificiele-intelligentie","tag-brillen","extra-plus","company-essilorluxottica","topic-resultats-financiers"],"acf":[],"yoast_head":"\nEssilorLuxottica double ses ventes de lunettes dot\u00e9es d'IA - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"EssilorLuxottica a connu une acc\u00e9l\u00e9ration plus 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