{"id":152602,"date":"2026-07-29T16:47:26","date_gmt":"2026-07-29T14:47:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152602"},"modified":"2026-07-29T16:47:59","modified_gmt":"2026-07-29T14:47:59","slug":"en-image-aldi-integre-golden-power-jusque-dans-les-sous-vetements","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/en-image-aldi-integre-golden-power-jusque-dans-les-sous-vetements\/","title":{"rendered":"[En Images] Aldi \u00e9quipe m\u00eame les sous-v\u00eatements de Golden Power"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(1024 \/ 683)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152598\" data-id=\"152598\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_boxershort-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_boxershort-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_boxershort-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_boxershort-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_boxershort-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_boxershort-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_boxershort-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152600\" data-id=\"152600\" data-aspect-ratio=\"1024 \/ 683\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_complete-back-liggend-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_complete-back-liggend-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_complete-back-liggend-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_complete-back-liggend-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_complete-back-liggend-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_complete-back-liggend-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_complete-back-liggend-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152596\" data-id=\"152596\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red-1024x1024.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red-1024x1024.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red-300x300.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red-150x150.png 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red-768x768.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red-1536x1536.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red-73x73.png 73w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3007282_23-2026_l-m-t-shirt-merchandise_red.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152597\" data-id=\"152597\" data-aspect-ratio=\"683 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_slippers-kousen-2-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_slippers-kousen-2-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_slippers-kousen-2-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_slippers-kousen-2-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_slippers-kousen-2-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_slippers-kousen-2-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/GoldenPower_outfit_slippers-kousen-2-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152599\" data-id=\"152599\" data-aspect-ratio=\"1024 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp-1024x1024.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp-1024x1024.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp-300x300.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp-150x150.png 150w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp-768x768.png 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp-1536x1536.png 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp-73x73.png 73w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/07\/3013624_23-2026_cclogsmerchandise-0-grp.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Cet \u00e9t\u00e9, <strong>Aldi<\/strong> veut que<strong> <\/strong>ses marques propres soient partout, et il faut le prendre au pied de la lettre : outre les frigos, Golden Power et River se retrouvent \u00e9galement sur des t-shirts et des chaussettes, et m\u00eame sur des sabots, des gourdes et des boxers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Hommage aux marques propres \u00bb<\/h2>\n\n\n\n<p>\u00c0 partir du 5 ao\u00fbt, le discounter lancera en Belgique plus de vingt nouveaux articles de \u00ab fanwear \u00bb. Parmi les pi\u00e8ces phares, on trouve notamment des sabots noirs et bleu vif, orn\u00e9s de breloques repr\u00e9sentant notamment une canette Golden Power, une bouteille River et un emballage Ol\u00e9.<\/p>\n\n\n\n<p>\u00ab Les marques de distributeur sont plus populaires que jamais \u00bb, d\u00e9clare Sofie Gowy, directrice de la cat\u00e9gorie Non-alimentaire chez Aldi, qui souligne que le discounter f\u00eate cette ann\u00e9e ses 50 ans en Belgique. \u00ab Aujourd\u2019hui, ces marques propres sont indispensables dans le caddie moyen et ont m\u00eame leur propre communaut\u00e9 de fans. La nouvelle collection est donc l&rsquo;hommage parfait \u00e0 ce c\u0153ur battant de notre ADN de discounter. \u00bb<\/p>\n\n\n\n<p>Outre Golden Power et River, Aldi lance \u00e9galement en Belgique sa collection Aldi Studio aux couleurs bleu et blanc. Le discounter avait <a href=\"https:\/\/www.retaildetail.fr\/news\/food\/aldi-veut-surfer-sur-la-vague-du-succes-de-lidl-avec-sa-propre-ligne-de-vetements\/\">d\u00e9j\u00e0 lanc\u00e9 cette m\u00eame ligne en France plus t\u00f4t cet \u00e9t\u00e9<\/a>, avec des prix allant de 1,99 euro \u00e0 6,99 euros maximum. Selon Stef Verbeeck, strat\u00e8ge de marque, le discounter s\u00e9duit surtout les jeunes clients avec ces \u00ab marques iconiques, presque cultes \u00bb, qui portent ces v\u00eatements \u00ab comme une d\u00e9claration de style avec un clin d\u2019\u0153il \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cet \u00e9t\u00e9, Aldi souhaite que ses marques propres soient omnipr\u00e9sentes, et il faut le prendre au pied de la lettre : outre les rayons r\u00e9frig\u00e9r\u00e9s, Golden Power et River se retrouvent \u00e9galement sur des t-shirts et des chaussettes, et m\u00eame sur des tongs, des gourdes et des sous-v\u00eatements.<\/p>\n","protected":false},"author":5,"featured_media":152603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[203],"topic":[488],"region":[226],"class_list":{"0":"post-152602","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-aldi","10":"topic-marketing","11":"region-belgique"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En Images] Aldi \u00e9quipe m\u00eame les sous-v\u00eatements de Golden Power - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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