{"id":152609,"date":"2026-07-30T09:42:48","date_gmt":"2026-07-30T07:42:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152609"},"modified":"2026-07-30T09:42:49","modified_gmt":"2026-07-30T07:42:49","slug":"la-coupe-du-monde-compense-la-baisse-des-ventes-en-chine-pour-ab-inbev","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-coupe-du-monde-compense-la-baisse-des-ventes-en-chine-pour-ab-inbev\/","title":{"rendered":"La Coupe du monde compense la baisse des ventes en Chine pour AB InBev"},"content":{"rendered":"\n<p>Au deuxi\u00e8me trimestre, <strong>AB InBev<\/strong> a enregistr\u00e9 des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. La Coupe du monde de football a stimul\u00e9 les ventes en Am\u00e9rique (latine), tandis que les marques haut de gamme ont contribu\u00e9 \u00e0 la croissance du chiffre d&rsquo;affaires. Seule la Chine a continu\u00e9 \u00e0 poser de s\u00e9rieux probl\u00e8mes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Effet FIFA favorable<\/h2>\n\n\n\n<p>Le plus grand brasseur mondial a vendu 144 millions d&rsquo;hectolitres de boissons au deuxi\u00e8me trimestre, soit 0,9 % de plus qu&rsquo;un an auparavant. Le chiffre d\u2019affaires a progress\u00e9 de 5,6 % en croissance organique pour atteindre 16,66 milliards de dollars am\u00e9ricains (14,64 milliards d\u2019euros). Le r\u00e9sultat d\u2019exploitation normalis\u00e9 a quant \u00e0 lui augment\u00e9 de 5,8 % en croissance organique, \u00e0 5,94 milliards de dollars (5,22 milliards d\u2019euros).<\/p>\n\n\n\n<p>AB InBev a b\u00e9n\u00e9fici\u00e9 d\u2019une hausse des prix et d\u2019un mix de produits plus favorable. Ce sont surtout les marques internationales telles que Corona, Stella Artois et Michelob Ultra qui ont enregistr\u00e9 une croissance \u00e0 deux chiffres de leur chiffre d\u2019affaires en dehors de leurs march\u00e9s d\u2019origine. La Coupe du monde a en outre offert \u00e0 Michelob Ultra une visibilit\u00e9 suppl\u00e9mentaire aux \u00c9tats-Unis et en Am\u00e9rique latine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019Am\u00e9rique latine prend la t\u00eate<\/h2>\n\n\n\n<p>Le Mexique, la Colombie et l\u2019\u00c9quateur ont m\u00eame enregistr\u00e9 des volumes de vente records. Au Br\u00e9sil, les volumes de bi\u00e8re ont augment\u00e9 de 5 % et l\u2019EBITDA a progress\u00e9 de plus de 16 %. Aux \u00c9tats-Unis \u00e9galement, AB InBev a r\u00e9ussi \u00e0 g\u00e9n\u00e9rer plus de chiffre d\u2019affaires avec moins de bi\u00e8re : les volumes y ont baiss\u00e9 de 0,7 %, mais le brasseur a vendu davantage de boissons haut de gamme. Ainsi, le chiffre d\u2019affaires des alternatives alcoolis\u00e9es, notamment les cocktails pr\u00eats \u00e0 boire, a progress\u00e9 de plus de 40 %.<\/p>\n\n\n\n<p>La Chine a constitu\u00e9 la note discordante. Des pluies exceptionnellement violentes ont incit\u00e9 les consommateurs \u00e0 rester chez eux et ont fait chuter les volumes de 9,7 %. Le r\u00e9sultat d\u2019exploitation en Asie a donc recul\u00e9 de 10,9 %. Malgr\u00e9 ce recul, le PDG Michel Doukeris maintient ses pr\u00e9visions annuelles. AB InBev vise toujours pour 2026 une croissance organique du r\u00e9sultat d&rsquo;exploitation avant amortissements comprise entre 4 et 8 %.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au deuxi\u00e8me trimestre, AB InBev a enregistr\u00e9 des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. La Coupe du monde de football a stimul\u00e9 les ventes en Am\u00e9rique (latine), tandis que les marques haut de gamme ont contribu\u00e9 \u00e0 la croissance du chiffre d&rsquo;affaires. Seule la Chine a continu\u00e9 \u00e0 poser de s\u00e9rieux probl\u00e8mes.<\/p>\n","protected":false},"author":5,"featured_media":152610,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[736,780],"people":[],"extra":[43],"company":[241],"topic":[266],"region":[],"class_list":{"0":"post-152609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"tag-bier","10":"tag-biere","11":"extra-plus","12":"company-ab-inbev","13":"topic-resultats-financiers"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La Coupe du monde compense la baisse des ventes en Chine pour AB InBev - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au deuxi\u00e8me trimestre, AB InBev a enregistr\u00e9 des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. 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