{"id":152621,"date":"2026-07-30T11:18:42","date_gmt":"2026-07-30T09:18:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152621"},"modified":"2026-07-30T11:18:44","modified_gmt":"2026-07-30T09:18:44","slug":"ceconomy-mediamarkt-saturn-prospere-grace-au-commerce-en-ligne-et-aux-climatiseurs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/ceconomy-mediamarkt-saturn-prospere-grace-au-commerce-en-ligne-et-aux-climatiseurs\/","title":{"rendered":"Ceconomy (MediaMarkt, Saturn) prosp\u00e8re gr\u00e2ce au commerce en ligne et aux climatiseurs"},"content":{"rendered":"\n<p>Au cours des neuf derniers mois, <strong>Ceconomy <\/strong>a vu<strong> <\/strong>ses b\u00e9n\u00e9fices augmenter de plus d&rsquo;un cinqui\u00e8me. Outre la forte demande en climatiseurs, les boutiques en ligne, les retail m\u00e9dias et la place de march\u00e9 ont \u00e9galement contribu\u00e9 \u00e0 la croissance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Football et fra\u00eecheur<\/h2>\n\n\n\n<p>La soci\u00e9t\u00e9 m\u00e8re de <strong>MediaMarkt <\/strong>et <strong>Saturn<\/strong> a enregistr\u00e9, au cours des neuf premiers mois de l&rsquo;exercice 2025\/26, un chiffre d&rsquo;affaires de 18,4 milliards d&rsquo;euros, soit 5 % de plus que l&rsquo;ann\u00e9e pr\u00e9c\u00e9dente. Le r\u00e9sultat d&rsquo;exploitation ajust\u00e9 a quant \u00e0 lui bondi de pas moins de 22 % pour atteindre 342 millions d&rsquo;euros.<\/p>\n\n\n\n<p>Au troisi\u00e8me trimestre seulement, le chiffre d\u2019affaires a progress\u00e9 de 8 %. Le d\u00e9but d\u2019\u00e9t\u00e9 caniculaire a stimul\u00e9 la demande en climatiseurs, ventilateurs et autres appareils de refroidissement. Parall\u00e8lement, les campagnes li\u00e9es \u00e0 la Coupe du monde de football ont donn\u00e9 un coup de pouce aux ventes de t\u00e9l\u00e9viseurs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;e-commerce devance les magasins<\/h2>\n\n\n\n<p>Les activit\u00e9s en ligne ont progress\u00e9 de 18,3 % au troisi\u00e8me trimestre. Sur les neuf premiers mois, la croissance s\u2019est \u00e9lev\u00e9e \u00e0 10 %. En incluant la valeur des transactions de la place de march\u00e9, le commerce en ligne a repr\u00e9sent\u00e9 28,2 % du chiffre d\u2019affaires total. <\/p>\n\n\n\n<p>Les magasins physiques ont toutefois continu\u00e9 \u00e0 progresser : le chiffre d\u2019affaires en magasin a grimp\u00e9 de 4,8 % au troisi\u00e8me trimestre et de 3,3 % sur les neuf premiers mois. Ceconomy tire \u00e9galement de plus en plus de revenus en dehors de la vente classique de produits \u00e9lectroniques : le chiffre d\u2019affaires issu des retail m\u00e9dias a presque doubl\u00e9. <\/p>\n\n\n\n<p>Selon le PDG Remko Rijnders, ces chiffres prouvent que la transition vers une plateforme commerciale plus large porte ses fruits : \u00ab Nous sommes pass\u00e9s avec succ\u00e8s du statut de d\u00e9taillant traditionnel \u00e0 celui de plateforme omnicanale orient\u00e9e client. Ce quatorzi\u00e8me trimestre cons\u00e9cutif de croissance rentable d\u00e9montre que notre strat\u00e9gie porte ses fruits. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au cours des neuf derniers mois, Ceconomy a vu ses b\u00e9n\u00e9fices augmenter de plus d&rsquo;un cinqui\u00e8me. Outre la forte demande en climatiseurs, les boutiques en ligne, les m\u00e9dias de vente au d\u00e9tail et la place de march\u00e9 ont \u00e9galement contribu\u00e9 \u00e0 cette croissance.<\/p>\n","protected":false},"author":5,"featured_media":152622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23,17],"tags":[],"people":[],"extra":[43],"company":[426,907,953],"topic":[266],"region":[],"class_list":["post-152621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro","category-elektro","extra-plus","company-ceconomy","company-mediamarkt","company-saturn","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ceconomy (MediaMarkt, Saturn) prosp\u00e8re gr\u00e2ce au commerce en ligne et aux climatiseurs - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ceconomy a vu ses b\u00e9n\u00e9fices augmenter de plus d&#039;un cinqui\u00e8me. 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