{"id":152629,"date":"2026-07-30T12:34:53","date_gmt":"2026-07-30T10:34:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152629"},"modified":"2026-07-30T12:34:55","modified_gmt":"2026-07-30T10:34:55","slug":"la-vague-de-chaleur-permet-a-magnum-denregistrer-de-bons-resultats","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-vague-de-chaleur-permet-a-magnum-denregistrer-de-bons-resultats\/","title":{"rendered":"La canicule permet \u00e0 Magnum d&rsquo;enregistrer de bons r\u00e9sultats"},"content":{"rendered":"\n<p>Au cours des six premiers mois de cette ann\u00e9e,<strong> The Magnum Ice Cream Company<\/strong> a vendu davantage de glaces, notamment gr\u00e2ce au d\u00e9but d&rsquo;\u00e9t\u00e9 chaud. Cela augure bien pour la suite de l&rsquo;ann\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des innovations couronn\u00e9es de succ\u00e8s<\/h2>\n\n\n\n<p>Le chiffre d&rsquo;affaires de The Magnum Ice Cream Company, qui s&rsquo;est s\u00e9par\u00e9e d&rsquo;<strong>Unilever<\/strong> l&rsquo;ann\u00e9e derni\u00e8re <strong>,<\/strong> a augment\u00e9 de 4,7 % au premier semestre 2026, passant d&rsquo;environ 4,5 milliards d&rsquo;euros \u00e0 pr\u00e8s de 4,7 milliards d&rsquo;euros. Le r\u00e9sultat avant int\u00e9r\u00eats et imp\u00f4ts est pass\u00e9 de 853 millions d\u2019euros \u00e0 880 millions d\u2019euros. Au cours des six premiers mois, Magnum et Ben &amp; Jerry\u2019s ont enregistr\u00e9 une croissance d\u2019environ 5 %, tandis que Cornetto a connu une progression l\u00e9g\u00e8rement inf\u00e9rieure. Ben &amp; Jerry\u2019s a connu un tr\u00e8s bon dernier trimestre : son chiffre d\u2019affaires a progress\u00e9 de 9,2 %.<\/p>\n\n\n\n<p>Selon l\u2019entreprise, cette croissance est due \u00e0 des innovations r\u00e9ussies, telles que les Magnum Signature \u00ab La Pistache \u00bb et \u00ab La P\u00eache \u00bb, ainsi qu\u2019aux nouvelles saveurs propos\u00e9es par Ben &amp; Jerry\u2019s. Bien entendu, le d\u00e9but d\u2019\u00e9t\u00e9 exceptionnellement chaud en Europe a \u00e9galement contribu\u00e9 aux ventes de glaces. Comme les vagues de chaleur successives ne semblent pas pr\u00e8s de s\u2019arr\u00eater, les perspectives sont favorables pour le trimestre en cours.<\/p>\n\n\n\n<p>\u00ab Notre principale saison de vente estivale a connu un d\u00e9marrage en force \u00bb, d\u00e9clare Peter ter Kulve, PDG. \u00ab Nous avons progress\u00e9 et gagn\u00e9 des parts de march\u00e9 dans toutes les r\u00e9gions, y compris aux \u00c9tats-Unis \u2013 notre plus grand march\u00e9 \u2013 gr\u00e2ce \u00e0 une discipline op\u00e9rationnelle renforc\u00e9e. Notre programme de productivit\u00e9 reste sur la bonne voie, ce qui nous aide \u00e0 am\u00e9liorer notre marge sous-jacente et stimule la croissance. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au cours des six premiers mois de cette ann\u00e9e, The Magnum Ice Cream Company a vendu davantage de glaces, notamment gr\u00e2ce au d\u00e9but d&rsquo;\u00e9t\u00e9 chaud. Cela augure bien pour la suite de l&rsquo;ann\u00e9e. <\/p>\n","protected":false},"author":3,"featured_media":152630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[1813],"topic":[266],"region":[],"class_list":{"0":"post-152629","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-food","9":"company-magnum-ice-cream-company","10":"topic-resultats-financiers"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La canicule permet \u00e0 Magnum d&#039;enregistrer de bons r\u00e9sultats - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au cours des six premiers mois de cette ann\u00e9e, The Magnum Ice Cream Company a vendu davantage de glaces, notamment gr\u00e2ce au d\u00e9but d&#039;\u00e9t\u00e9 chaud. 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