{"id":152661,"date":"2026-07-30T13:44:48","date_gmt":"2026-07-30T11:44:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152661"},"modified":"2026-07-30T13:45:24","modified_gmt":"2026-07-30T11:45:24","slug":"loreal-tire-pleinement-parti-de-leffet-rouge-a-levres-en-cette-periode-dincertitude","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/loreal-tire-pleinement-parti-de-leffet-rouge-a-levres-en-cette-periode-dincertitude\/","title":{"rendered":"L\u2019Or\u00e9al tire pleinement parti de \u00ab l\u2019effet rouge \u00e0 l\u00e8vres \u00bb en cette p\u00e9riode d\u2019incertitude"},"content":{"rendered":"\n<p>Au deuxi\u00e8me trimestre, <strong>L\u2019Or\u00e9al <\/strong>a enregistr\u00e9 des r\u00e9sultats<strong> <\/strong>sup\u00e9rieurs aux pr\u00e9visions. De nouveaux produits capillaires, des mascaras et des marques dermatologiques telles que <strong>CeraVe <\/strong>et <strong>La Roche-Posay<\/strong> ont propuls\u00e9 le chiffre d\u2019affaires \u00e0 11,62 milliards d\u2019euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alors que ses concurrents sont en difficult\u00e9<\/h2>\n\n\n\n<p>Le chiffre d&rsquo;affaires comparable a progress\u00e9 de 6,3 %, apr\u00e8s correction des effets temporaires li\u00e9s \u00e0 la mise en place d&rsquo;un nouveau syst\u00e8me informatique. \u00ab Il s\u2019agit d\u2019une solide performance, surtout dans un contexte o\u00f9 les acteurs du secteur sont confront\u00e9s \u00e0 des difficult\u00e9s de demande \u00bb, ont \u00e9crit les analystes de Jefferies. Sur l\u2019ensemble du premier semestre, le chiffre d\u2019affaires a progress\u00e9 de 5,8 % pour atteindre 23,78 milliards d\u2019euros. Le r\u00e9sultat d\u2019exploitation a augment\u00e9 de 6,8 % pour s\u2019\u00e9tablir \u00e0 5,06 milliards d\u2019euros. La marge d\u2019exploitation a grimp\u00e9 \u00e0 21,3 %.<\/p>\n\n\n\n<p>L\u2019Europe est rest\u00e9e le principal moteur de croissance, avec une croissance trimestrielle ajust\u00e9e de 6,7 %. L\u2019Am\u00e9rique du Nord a suivi avec 5,9 %. Selon le PDG Nicolas Hieronimus, L\u2019Or\u00e9al profite de \u00ab l\u2019effet rouge \u00e0 l\u00e8vres \u00bb : les consommateurs continuent d\u2019acheter des produits cosm\u00e9tiques relativement abordables pour se sentir mieux en p\u00e9riode d\u2019incertitude.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Gucci devient une marque pesant plusieurs milliards \u00bb<\/h2>\n\n\n\n<p>Les marques et produits dermatologiques ont progress\u00e9 de 11,1 % et les marques capillaires professionnelles telles que <strong>K\u00e9rastase <\/strong>et <strong>Redken <\/strong>de<strong> <\/strong>10,1 %. La division luxe, avec une croissance de 4,7 %, est rest\u00e9e en de\u00e7\u00e0 des attentes : la croissance \u00e0 deux chiffres en Chine n\u2019a compens\u00e9 que partiellement la faiblesse du travel retail chinois. L\u2019Or\u00e9al a n\u00e9anmoins affich\u00e9 de meilleurs r\u00e9sultats que LVMH et Herm\u00e8s, qui ont vu leur chiffre d\u2019affaires dans les parfums et les cosm\u00e9tiques reculer.<\/p>\n\n\n\n<p>L\u2019Or\u00e9al compte \u00e9galement sur l\u2019acquisition de <strong>Kering Beaut\u00e9<\/strong> pour 4 milliards d\u2019euros. \u00c0 compter du 1er juillet 2027, le groupe reprendra (sous r\u00e9serve) la licence beaut\u00e9 de <strong>Gucci<\/strong>. De nouveaux produits devraient suivre \u00e0 partir de 2028. \u00ab Je pense que Gucci deviendra une marque de beaut\u00e9 g\u00e9n\u00e9rant un chiffre d\u2019affaires de plusieurs milliards \u00bb, d\u00e9clare Hieronimus. \u00ab Je suis extr\u00eamement ambitieux pour cette marque. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au deuxi\u00e8me trimestre, L\u2019Or\u00e9al a enregistr\u00e9 des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. Les nouveaux produits capillaires, les mascaras et les marques dermatologiques telles que CeraVe et La Roche-Posay ont permis au chiffre d\u2019affaires d\u2019atteindre 11,62 milliards d\u2019euros.<\/p>\n","protected":false},"author":5,"featured_media":152662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27,19],"tags":[],"people":[],"extra":[43],"company":[114],"topic":[266],"region":[],"class_list":["post-152661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins","category-schoonheid-verzorging","extra-plus","company-loreal","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019Or\u00e9al tire pleinement parti de \u00ab l\u2019effet rouge \u00e0 l\u00e8vres \u00bb en cette p\u00e9riode d\u2019incertitude - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019Or\u00e9al a enregistr\u00e9 des r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. 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