{"id":152727,"date":"2026-07-31T10:44:43","date_gmt":"2026-07-31T08:44:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152727"},"modified":"2026-07-31T10:44:44","modified_gmt":"2026-07-31T08:44:44","slug":"prada-mise-sur-les-clients-les-plus-fortunes-et-reduit-le-nombre-de-ses-boutiques","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/prada-mise-sur-les-clients-les-plus-fortunes-et-reduit-le-nombre-de-ses-boutiques\/","title":{"rendered":"Prada mise sur les clients les plus fortun\u00e9s et r\u00e9duit le nombre de ses boutiques"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le groupe <strong>Prada<\/strong> se concentre davantage sur les \u00ab gros d\u00e9pensiers \u00bb, alors que les riches ne cessent de s&rsquo;enrichir, ainsi que sur l&rsquo;innovation cr\u00e9ative chez Versace et Miu Miu. En effet, le chiffre d&rsquo;affaires affiche une croissance \u00e0 deux chiffres, mais les b\u00e9n\u00e9fices sont sous pression.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gagner des parts aupr\u00e8s des plus riches<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le groupe italien du luxe a enregistr\u00e9 un chiffre d\u2019affaires de 3,05 milliards d\u2019euros au cours des six premiers mois de 2026. Cela repr\u00e9sente une hausse de 11 % par rapport \u00e0 l\u2019ann\u00e9e pr\u00e9c\u00e9dente, et m\u00eame de 16 % \u00e0 taux de change constants. Sans tenir compte de Versace, r\u00e9cemment rachet\u00e9e, le chiffre d\u2019affaires a toutefois progress\u00e9 de 5 %. Les b\u00e9n\u00e9fices ont \u00e9galement \u00e9t\u00e9 \u00e0 la tra\u00eene : le r\u00e9sultat op\u00e9rationnel ajust\u00e9 a recul\u00e9 de 14,3 % pour s\u2019\u00e9tablir \u00e0 530 millions d\u2019euros, en partie en raison de l\u2019int\u00e9gration de Versace.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le groupe Prada souhaite d\u00e9sormais capter une part plus importante des d\u00e9penses des consommateurs de luxe les plus fortun\u00e9s. Le groupe de mode italien voit notamment, pour la marque Prada, une marge de man\u0153uvre pour \u00e9largir sa gamme de prix vers le haut, sans pour autant augmenter fortement les prix d\u2019entr\u00e9e de gamme. \u00ab Ces gros d\u00e9pensiers existent, ils dictent le march\u00e9 et ils sont m\u00eame plus puissants qu\u2019auparavant \u00bb, a d\u00e9clar\u00e9 le PDG Andrea Guerra lors de la pr\u00e9sentation des r\u00e9sultats semestriels. \u00ab Nous devons y gagner notre juste part. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Savoir dire non \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au premier semestre, les ventes au d\u00e9tail de Prada ont progress\u00e9 de 3,3 % en croissance organique pour atteindre 1,62 milliard d\u2019euros, gr\u00e2ce \u00e0 une augmentation des ventes au prix plein et \u00e0 de meilleures performances en Am\u00e9rique, au Japon et en Asie-Pacifique. Miu Miu a r\u00e9alis\u00e9 un chiffre d\u2019affaires au d\u00e9tail de 763 millions d\u2019euros, soit 2,5 % de plus qu\u2019un an auparavant. Selon Guerra, Miu Miu doit en partie son succ\u00e8s \u00e0 une discipline de marque rigoureuse. \u00ab Quand on r\u00e9ussit, il faut simplement savoir dire non \u00e0 90 % des propositions. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Versace a r\u00e9alis\u00e9 un chiffre d\u2019affaires d\u2019environ 305 millions d\u2019euros au cours du semestre. Apr\u00e8s son rachat, Prada a ferm\u00e9 dix boutiques et souhaite am\u00e9liorer la qualit\u00e9 de son chiffre d\u2019affaires. Le groupe met ainsi moins l\u2019accent sur le volume des ventes et davantage sur la rentabilit\u00e9 des ventes au d\u00e9tail. Depuis le 1er juillet, il compte \u00e9galement un nouveau directeur artistique : Pieter Mulier, charg\u00e9 d\u2019ouvrir un \u00ab nouveau chapitre cr\u00e9atif \u00bb.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le groupe s\u2019attend \u00e0 ce que les effets de change soient moins d\u00e9favorables au cours du second semestre, mais tient compte de l\u2019instabilit\u00e9 du march\u00e9 du luxe. La strat\u00e9gie reste ax\u00e9e sur l\u2019augmentation des d\u00e9penses par client, l\u2019innovation cr\u00e9ative et un contr\u00f4le plus strict du r\u00e9seau de boutiques.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe Prada se concentre davantage sur les \u00ab gros d\u00e9pensiers \u00bb, alors que les riches ne cessent de s&rsquo;enrichir, ainsi que sur l&rsquo;innovation cr\u00e9ative chez Versace et Miu Miu. En effet, si le chiffre d&rsquo;affaires affiche une croissance \u00e0 deux chiffres, les b\u00e9n\u00e9fices sont sous pression.<\/p>\n","protected":false},"author":5,"featured_media":152728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[509],"people":[],"extra":[43],"company":[1616],"topic":[266],"region":[525],"class_list":["post-152727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-luxe","extra-plus","company-prada","topic-resultats-financiers","region-italie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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