{"id":152862,"date":"2026-08-03T14:41:43","date_gmt":"2026-08-03T12:41:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152862"},"modified":"2026-08-03T14:43:27","modified_gmt":"2026-08-03T12:43:27","slug":"en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/","title":{"rendered":"[En images] Colruyt et IKEA se lancent dans la rave comme coup marketing"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\" style=\"--aspect-ratio:calc(768 \/ 1024)\"><div class=\"wp-block-jetpack-slideshow_container swiper\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152857\" data-id=\"152857\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-8-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-8-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-8-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-8-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-8-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-8-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152856\" data-id=\"152856\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-9-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-9-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-9-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-9-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-9-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-9-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152855\" data-id=\"152855\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-10-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-10-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-10-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-10-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-10-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-10-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152849\" data-id=\"152849\" data-aspect-ratio=\"576 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-576x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-576x1024.jpeg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-169x300.jpeg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-768x1365.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-864x1536.jpeg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-1153x2048.jpeg 1153w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-scaled.jpeg 1441w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152851\" data-id=\"152851\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-12-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-12-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-12-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-12-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-12-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-12-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152850\" data-id=\"152850\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-11-1024x576.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-11-1024x576.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-11-300x169.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-11-768x432.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-11-1536x864.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-11-2048x1153.jpeg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-11-1270x714.jpeg 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152847\" data-id=\"152847\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-6-1024x576.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-6-1024x576.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-6-300x169.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-6-768x432.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-6-1536x864.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-6-1270x714.jpeg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-6.jpeg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152848\" data-id=\"152848\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-5-1024x576.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-5-1024x576.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-5-300x169.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-5-768x432.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-5-1536x864.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-5-2048x1153.jpeg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-5-1270x714.jpeg 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152852\" data-id=\"152852\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-4-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-4-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-4-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-4-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-4-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-4-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152854\" data-id=\"152854\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-3-1024x576.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-3-1024x576.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-3-300x169.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-3-768x432.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-3-1536x864.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-3-2048x1153.jpeg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-rave-3-1270x714.jpeg 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152853\" data-id=\"152853\" data-aspect-ratio=\"1024 \/ 576\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-Rave-2-1024x576.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-Rave-2-1024x576.jpeg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-Rave-2-300x169.jpeg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-Rave-2-768x432.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-Rave-2-1536x864.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-Rave-2-2048x1153.jpeg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/Colruyt-Rave-2-1270x714.jpeg 1270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-152858\" data-id=\"152858\" data-aspect-ratio=\"768 \/ 1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-7-768x1024.jpeg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-7-768x1024.jpeg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-7-225x300.jpeg 225w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-7-1152x1536.jpeg 1152w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-7-1536x2048.jpeg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-7-scaled.jpeg 1920w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 RetailDetail<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le week-end dernier, deux raves tout \u00e0 fait l\u00e9gales ont eu lieu dans des magasins belges d\u2019<strong>IKEA<\/strong> et de <strong>Colruyt<\/strong>. Pour ces deux enseignes, c\u2019\u00e9tait l\u2019occasion de marquer des points aupr\u00e8s d\u2019un public plus jeune.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Rassembler les gens<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pas moins de 1 800 billets ont \u00e9t\u00e9 \u00e9coul\u00e9s en \u00e0 peine sept heures pour une rave organis\u00e9e dimanche apr\u00e8s-midi dernier par Jump Up Cave sur le parking d\u2019IKEA Gand. Un nombre limit\u00e9 de personnes a \u00e9galement pu danser \u00e0 l\u2019int\u00e9rieur du magasin : six sets y ont \u00e9t\u00e9 mix\u00e9s, chacun pouvant accueillir 150 personnes. \u00ab Nous voulons \u00eatre plus qu\u2019un simple magasin. Nous voulons rassembler les gens \u00bb, explique Julie Daems d\u2019IKEA au journal HLN. Le magasin s\u2019\u00e9tait d\u00e9j\u00e0 fait remarquer par le pass\u00e9 avec des initiatives originales, comme un grand jeu de cache-cache et des nuit\u00e9es dans la salle d\u2019exposition. <a href=\"https:\/\/www.hln.be\/video\/productie\/rave-in-ikea-gent-13977042\">Vous pouvez visionner ici<\/a> une vid\u00e9o de la rave IKEA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La rave la plus cool<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour assister \u00e0 \u00ab la rave la plus cool de cet \u00e9t\u00e9 \u00bb, il fallait se rendre samedi soir chez Colruyt, dans le centre de Louvain, plus pr\u00e9cis\u00e9ment dans le rayon des produits frais r\u00e9frig\u00e9r\u00e9s. Dans un magasin qui fermera ses portes pendant quelques mois pour travaux, le distributeur a organis\u00e9 une soir\u00e9e dansante, co-sponsoris\u00e9e par Tout Bien, la marque de bi\u00e8re de l\u2019influenceur Average Rob, et Lipton Ice Tea.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon Wim Maeyens, PDG de Tout Bien, l\u2019id\u00e9e a germ\u00e9 d\u00e8s avril 2025, lors d\u2019un brainstorming. \u00ab Et si on organisait une f\u00eate dans le frigo du Colruyt ? \u00bb, s\u2019est-il demand\u00e9 sur LinkedIn. Tout Bien a r\u00e9ussi \u00e0 convaincre Colruyt, qui a \u00e0 son tour fait appel \u00e0 Lipton. Les incontournables \u00ab d\u00e9gustations \u00bb de salami et de fromage \u00e9taient \u00e9galement au rendez-vous.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Colruyt, Lipton et Tout Bien ont associ\u00e9 une promotion nationale en magasin \u00e0 cette f\u00eate : dans les magasins Colruyt et OKay participants, les clients recevaient un t-shirt de festival \u00e0 l\u2019achat de dix-huit canettes de Lipton ou de Tout Bien. Gr\u00e2ce \u00e0 un code QR situ\u00e9 dans l\u2019encolure du t-shirt, quelque 200 clients ont pu tenter leur chance pour acc\u00e9der \u00e0 la f\u00eate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La rave a d\u00e9but\u00e9 deux heures apr\u00e8s la fermeture des magasins et 12 heures avant que les premiers employ\u00e9s ne se mettent au travail. Pour la cha\u00eene de supermarch\u00e9s, c\u2019\u00e9tait l\u2019occasion de se faire une place aupr\u00e8s d\u2019un public plus jeune, <a href=\"https:\/\/youtube.com\/shorts\/g4VI8Wc9mVE?si=0ckhRZK4Q3nIr9Mm\">comme on peut le voir ici<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le week-end dernier, deux raves tout \u00e0 fait l\u00e9gales ont eu lieu dans des magasins belges d&rsquo;IKEA et de Colruyt. Pour ces deux enseignes, c&rsquo;\u00e9tait l&rsquo;occasion de marquer des points aupr\u00e8s d&rsquo;un public plus jeune. <\/p>\n","protected":false},"author":5,"featured_media":152863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[],"company":[201,211,1502],"topic":[488],"region":[226],"class_list":["post-152862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","company-colruyt","company-ikea","company-tout-bien","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[En images] Colruyt et IKEA se lancent dans la rave comme coup marketing - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le week-end dernier, deux raves tout \u00e0 fait l\u00e9gales ont eu lieu dans des magasins belges d\u2019IKEA et de Colruyt. Pour ces deux enseignes, c\u2019\u00e9tait l\u2019occasion de marquer des points aupr\u00e8s d\u2019un public plus jeune.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[En images] Colruyt et IKEA se lancent dans la rave comme coup marketing - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le week-end dernier, deux raves tout \u00e0 fait l\u00e9gales ont eu lieu dans des magasins belges d\u2019IKEA et de Colruyt. Pour ces deux enseignes, c\u2019\u00e9tait l\u2019occasion de marquer des points aupr\u00e8s d\u2019un public plus jeune.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-03T12:41:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-03T12:43:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-11-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"[En images] Colruyt et IKEA se lancent dans la rave comme coup marketing\",\"datePublished\":\"2026-08-03T12:41:43+00:00\",\"dateModified\":\"2026-08-03T12:43:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\\\/\"},\"wordCount\":449,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/colruyt-rave-11-scaled-1.jpeg\",\"articleSection\":[\"Algemeen\",\"G\u00e9n\u00e9ral\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\\\/\",\"name\":\"[En images] Colruyt et IKEA se lancent dans la rave comme coup marketing - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/colruyt-rave-11-scaled-1.jpeg\",\"datePublished\":\"2026-08-03T12:41:43+00:00\",\"dateModified\":\"2026-08-03T12:43:27+00:00\",\"description\":\"Le week-end dernier, deux raves tout \u00e0 fait l\u00e9gales ont eu lieu dans des magasins belges d\u2019IKEA et de Colruyt. Pour ces deux enseignes, c\u2019\u00e9tait l\u2019occasion de marquer des points aupr\u00e8s d\u2019un public plus jeune.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/colruyt-rave-11-scaled-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/colruyt-rave-11-scaled-1.jpeg\",\"width\":2560,\"height\":1441,\"caption\":\"\u00a9 RetailDetail\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/general\\\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[En images] Colruyt et IKEA se lancent dans la rave comme coup marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[En images] Colruyt et IKEA se lancent dans la rave comme coup marketing - RetailDetail BE","description":"Le week-end dernier, deux raves tout \u00e0 fait l\u00e9gales ont eu lieu dans des magasins belges d\u2019IKEA et de Colruyt. Pour ces deux enseignes, c\u2019\u00e9tait l\u2019occasion de marquer des points aupr\u00e8s d\u2019un public plus jeune.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/","og_locale":"fr_FR","og_type":"article","og_title":"[En images] Colruyt et IKEA se lancent dans la rave comme coup marketing - RetailDetail BE","og_description":"Le week-end dernier, deux raves tout \u00e0 fait l\u00e9gales ont eu lieu dans des magasins belges d\u2019IKEA et de Colruyt. Pour ces deux enseignes, c\u2019\u00e9tait l\u2019occasion de marquer des points aupr\u00e8s d\u2019un public plus jeune.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/","og_site_name":"RetailDetail BE","article_published_time":"2026-08-03T12:41:43+00:00","article_modified_time":"2026-08-03T12:43:27+00:00","og_image":[{"width":2560,"height":1441,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-11-scaled-1.jpeg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"[En images] Colruyt et IKEA se lancent dans la rave comme coup marketing","datePublished":"2026-08-03T12:41:43+00:00","dateModified":"2026-08-03T12:43:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/"},"wordCount":449,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-11-scaled-1.jpeg","articleSection":["Algemeen","G\u00e9n\u00e9ral"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/","name":"[En images] Colruyt et IKEA se lancent dans la rave comme coup marketing - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-11-scaled-1.jpeg","datePublished":"2026-08-03T12:41:43+00:00","dateModified":"2026-08-03T12:43:27+00:00","description":"Le week-end dernier, deux raves tout \u00e0 fait l\u00e9gales ont eu lieu dans des magasins belges d\u2019IKEA et de Colruyt. Pour ces deux enseignes, c\u2019\u00e9tait l\u2019occasion de marquer des points aupr\u00e8s d\u2019un public plus jeune.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-11-scaled-1.jpeg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-11-scaled-1.jpeg","width":2560,"height":1441,"caption":"\u00a9 RetailDetail"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/general\/en-images-colruyt-et-ikea-se-lancent-dans-la-rave-comme-coup-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"[En images] Colruyt et IKEA se lancent dans la rave comme coup marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/colruyt-rave-11-scaled-1.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/152862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=152862"}],"version-history":[{"count":2,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/152862\/revisions"}],"predecessor-version":[{"id":152866,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/152862\/revisions\/152866"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/152863"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=152862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=152862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=152862"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=152862"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=152862"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=152862"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=152862"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=152862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}