{"id":152885,"date":"2026-08-04T09:07:18","date_gmt":"2026-08-04T07:07:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152885"},"modified":"2026-08-04T09:15:57","modified_gmt":"2026-08-04T07:15:57","slug":"lia-stimule-la-croissance-des-benefices-de-zalando","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/lia-stimule-la-croissance-des-benefices-de-zalando\/","title":{"rendered":"L&rsquo;IA stimule la croissance des b\u00e9n\u00e9fices de Zalando"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Au deuxi\u00e8me trimestre, <strong>Zalando<\/strong> a enregistr\u00e9 une forte croissance de son chiffre d&rsquo;affaires et de ses b\u00e9n\u00e9fices. Ces bons r\u00e9sultats s&rsquo;expliquent par l&rsquo;acquisition d&rsquo;<strong>About You<\/strong>, le d\u00e9veloppement acc\u00e9l\u00e9r\u00e9 des activit\u00e9s B2B et le recours \u00e0 l&rsquo;intelligence artificielle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Forte croissance du B2B<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La plateforme de mode allemande a vu son volume brut de transactions (GMV) progresser de 20,7 % pour atteindre 4,9 milliards d\u2019euros. Le chiffre d\u2019affaires du groupe s\u2019est \u00e9lev\u00e9 \u00e0 3,4 milliards d\u2019euros. L\u2019EBIT ajust\u00e9 a augment\u00e9 de 10 % pour atteindre 205 millions d\u2019euros. Les synergies issues de l\u2019acquisition d\u2019About You y ont contribu\u00e9 \u00e0 hauteur de plus de 10 millions d\u2019euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le secteur grand public, le nombre de clients actifs a augment\u00e9 de 18,3 % pour atteindre 62,5 millions. La plateforme s\u2019est d\u00e9velopp\u00e9e gr\u00e2ce \u00e0 ses trois applications : Zalando, About You et Lounge by Zalando. La branche business-to-business de Zalando a \u00e9galement connu une forte croissance, avec une hausse de 27,6 % pour atteindre 335 millions d\u2019euros. L\u2019EBIT ajust\u00e9 a atteint 41 millions d\u2019euros, ce qui a permis \u00e0 la marge B2B de passer \u00e0 12,2 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Impact de l\u2019IA<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zalando souligne l\u2019impact croissant de l\u2019IA sur son mod\u00e8le \u00e9conomique. La plateforme de contenu pilot\u00e9e par l\u2019IA, Scayle Studios, est d\u00e9j\u00e0 utilis\u00e9e par plus de 100 marques, moins de deux mois et demi apr\u00e8s son lancement, pour cr\u00e9er du contenu num\u00e9rique d\u00e9di\u00e9 \u00e0 la mode. Cela leur permet de r\u00e9duire les d\u00e9lais de production de plus de 95 % et les co\u00fbts d\u2019environ 90 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Par ailleurs, Zalando continue d\u2019investir dans ses solutions \u00ab Size &amp; Fit \u00bb bas\u00e9es sur l\u2019IA. \u00ab Apr\u00e8s des tests pr\u00e9liminaires avec la cabine d\u2019essayage virtuelle, qui ont permis de r\u00e9duire jusqu\u2019\u00e0 40 % les retours dans la cat\u00e9gorie des jeans, nous d\u00e9ployons cette solution \u00e0 grande \u00e9chelle aupr\u00e8s de millions de clients \u00bb, explique Laura Toledano, directrice g\u00e9n\u00e9rale pour l\u2019Europe occidentale chez Zalando. \u00ab La cabine d\u2019essayage virtuelle est directement accessible depuis les pages produits de centaines de mod\u00e8les de jeans, et de nouveaux produits y sont r\u00e9guli\u00e8rement ajout\u00e9s. \u00bb L\u2019Assistant Zalando conna\u00eet lui aussi une hausse d\u2019utilisation : entre janvier et juin, Zalando a enregistr\u00e9 une augmentation de 63 % des interactions de qualit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/ZAL_Q2-2026_Infographic_EN_1080x1350-1-819x1024.jpg\" alt=\"\" class=\"wp-image-152893\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/ZAL_Q2-2026_Infographic_EN_1080x1350-1-819x1024.jpg 819w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/ZAL_Q2-2026_Infographic_EN_1080x1350-1-240x300.jpg 240w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/ZAL_Q2-2026_Infographic_EN_1080x1350-1-768x960.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/ZAL_Q2-2026_Infographic_EN_1080x1350-1.jpg 845w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Au deuxi\u00e8me trimestre, Zalando a enregistr\u00e9 une forte croissance de son chiffre d&rsquo;affaires et de ses b\u00e9n\u00e9fices. Ces bons r\u00e9sultats s&rsquo;expliquent par l&rsquo;acquisition d&rsquo;About You, le d\u00e9veloppement acc\u00e9l\u00e9r\u00e9 des activit\u00e9s B2B et le recours \u00e0 l&rsquo;intelligence artificielle. <\/p>\n","protected":false},"author":3,"featured_media":152886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[1467,1531],"people":[],"extra":[43],"company":[287],"topic":[266],"region":[],"class_list":["post-152885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-artificiele-intelligentie","tag-intelligence-artificielle","extra-plus","company-zalando","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;IA stimule la croissance des b\u00e9n\u00e9fices de Zalando - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Au deuxi\u00e8me trimestre, Zalando a enregistr\u00e9 une forte croissance de son chiffre d&#039;affaires et de ses b\u00e9n\u00e9fices. Ces bons r\u00e9sultats s&#039;expliquent par l&#039;acquisition d&#039;About You, le d\u00e9veloppement acc\u00e9l\u00e9r\u00e9 des activit\u00e9s B2B et le recours \u00e0 l&#039;intelligence artificielle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/lia-stimule-la-croissance-des-benefices-de-zalando\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;IA stimule la croissance des b\u00e9n\u00e9fices de Zalando - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Au deuxi\u00e8me trimestre, Zalando a enregistr\u00e9 une forte croissance de son chiffre d&#039;affaires et de ses b\u00e9n\u00e9fices. 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