{"id":15299,"date":"2016-10-26T07:20:25","date_gmt":"2016-10-26T07:20:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/premiere-baisse-du-ca-en-15-ans-pour-apple\/"},"modified":"2016-10-26T07:20:25","modified_gmt":"2016-10-26T07:20:25","slug":"premiere-baisse-du-ca-en-15-ans-pour-apple","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/premiere-baisse-du-ca-en-15-ans-pour-apple\/","title":{"rendered":"Premi\u00e8re baisse du CA en 15 ans pour Apple"},"content":{"rendered":"<p>Pour la premi\u00e8re fois en 15 ans le g\u00e9ant de la technologie <strong>Apple<\/strong> annonce une baisse de son chiffre d\u2019affaires annuel. Par rapport \u00e0 l\u2019exercice pr\u00e9c\u00e9dent,\u00a0le chiffre d&rsquo;affaires a\u00a0chut\u00e9 de 8% \u00e0 215,6 milliards de dollars (197,7 milliards d\u2019euros).<\/p>\n<p><!--break--><\/p>\n<h2>Baisse des ventes d\u2019iPhones<\/h2>\n<p>Une nouvelle qui ne surprend gu\u00e8re, car Apple avait d\u00e9j\u00e0 fait part d\u2019une baisse des ventes durant les pr\u00e9c\u00e9dents trimestres de son exercice comptable, clos le 30 septembre.<\/p>\n<p>\nAu quatri\u00e8me trimestre Apple a vu reculer son chiffre d\u2019affaires de 9% \u00e0 46,85 milliards de dollars (42,95 milliards d\u2019euros). Le b\u00e9n\u00e9fice net est lui aussi en baisse, passant de 11,1 milliards de dollars (10,2 milliards d\u2019euros) \u00e0 9 milliards de dollars (8,3 milliards d\u2019euros). N\u00e9anmoins Apple d\u00e9passe l\u00e9g\u00e8rement les attentes des analystes.<\/p>\n<p>\nCes chiffres d\u00e9cevants s\u2019expliquent par la baisse de popularit\u00e9 de l\u2019iPhone. Le trimestre dernier Apple a vendu 45,5 millions d\u2019iPhones, contre 48 millions d\u2019exemplaires l\u2019ann\u00e9e auparavant.<\/p>\n<p>\nPour le trimestre en cours Apple est optimiste et s\u2019attend \u00e0 un chiffre d\u2019affaires compris entre 76 et 75 milliards de dollars (70 \u00e0 71,5 milliards d\u2019euros), soit une\u00a0croissance par rapport \u00e0 la m\u00eame p\u00e9riode un an plus t\u00f4t. Il s\u2019agirait de la premi\u00e8re hausse du chiffre d\u2019affaires depuis quatre trimestres.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois en 15 ans le g\u00e9ant de la technologie Apple annonce une baisse de son chiffre d\u2019affaires annuel. Par rapport \u00e0 l\u2019exercice pr\u00e9c\u00e9dent,\u00a0le chiffre d&rsquo;affaires a\u00a0chut\u00e9 de 8% \u00e0 215,6 milliards de dollars (197,7 milliards d\u2019euros). Baisse des ventes d\u2019iPhones Une nouvelle qui ne surprend gu\u00e8re, car Apple avait d\u00e9j\u00e0 fait part [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premi\u00e8re baisse du CA en 15 ans pour Apple - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour la premi\u00e8re fois en 15 ans Apple annonce une baisse de son CA annuel. 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