{"id":152991,"date":"2026-08-05T10:00:04","date_gmt":"2026-08-05T08:00:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=152991"},"modified":"2026-08-05T10:00:05","modified_gmt":"2026-08-05T08:00:05","slug":"heineken-vend-davantage-de-biere-et-a-deja-supprime-3-000-emplois","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/heineken-vend-davantage-de-biere-et-a-deja-supprime-3-000-emplois\/","title":{"rendered":"Heineken vend davantage de bi\u00e8re et a d\u00e9j\u00e0 supprim\u00e9 3 000 emplois"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Contre toute attente,<strong> Heineken<\/strong> a vendu davantage de bi\u00e8re au cours du premier semestre de cette ann\u00e9e, m\u00eame si ce n&rsquo;est pas le cas en Europe. Le programme de r\u00e9duction des co\u00fbts, qui pr\u00e9voit la suppression de 6 000 emplois, en est \u00e0 mi-parcours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Forte croissance du segment sans alcool<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le chiffre d&rsquo;affaires net de Heineken a augment\u00e9 de 2,7 % au premier semestre pour atteindre 14,8 milliards d&rsquo;euros, tandis que le r\u00e9sultat op\u00e9rationnel ajust\u00e9 a progress\u00e9 de 6,7 % pour s&rsquo;\u00e9tablir \u00e0 2,17 milliards d&rsquo;euros. Cette progression est en partie due aux hausses de prix, mais l&rsquo;augmentation des volumes de 1,6 % constitue \u00e9galement une bonne surprise : les analystes s&rsquo;attendaient en effet \u00e0 une baisse. Une baisse a en effet \u00e9t\u00e9 enregistr\u00e9e aux \u00c9tats-Unis, et les ventes ont \u00e9galement recul\u00e9 en Europe, m\u00eame si une l\u00e9g\u00e8re reprise a \u00e9t\u00e9 observ\u00e9e au deuxi\u00e8me trimestre. La croissance est venue d\u2019Asie, d\u2019Afrique et du Moyen-Orient, et notamment des titulaires de licence. Le segment des boissons sans alcool a progress\u00e9 de 12 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les b\u00e9n\u00e9fices sont soutenus par la mise en \u0153uvre d\u2019un vaste programme de r\u00e9duction des co\u00fbts, qui entra\u00eenera la suppression de 6 000 emplois au total en deux ans, dont 3 000 ont d\u00e9j\u00e0 \u00e9t\u00e9 supprim\u00e9s. Ce plan devrait permettre de r\u00e9aliser jusqu\u2019\u00e0 500 millions d\u2019euros d\u2019\u00e9conomies par an.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mercredi, les actionnaires de Heineken devraient approuver la nomination <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/jde-peets-le-specialiste-du-cafe-va-prendre-la-tete-de-heineken\/\">du nouveau PDG, Rafael Oliveira<\/a>. Ce Br\u00e9silien, qui \u00e9tait auparavant PDG de JDE Peet\u2019s, la soci\u00e9t\u00e9 \u00e0 l\u2019origine des marques Douwe Egberts et Jacobs, est le premier dirigeant ext\u00e9rieur \u00e0 la t\u00eate du brasseur depuis des ann\u00e9es, et \u00e9galement le premier non-Europ\u00e9en. Son pr\u00e9d\u00e9cesseur, Dolf van den Brink, qui a quitt\u00e9 ses fonctions en mai, travaillait chez Heineken depuis plus de vingt ans avant de devenir PDG en 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Contre toute attente, Heineken a vendu davantage de bi\u00e8re au cours du premier semestre de cette ann\u00e9e, mais pas en Europe. Le programme de r\u00e9duction des co\u00fbts, qui pr\u00e9voit la suppression de 6 000 emplois, en est \u00e0 mi-parcours. <\/p>\n","protected":false},"author":3,"featured_media":152992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[130],"topic":[266],"region":[],"class_list":["post-152991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-heineken","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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