{"id":153033,"date":"2026-08-05T14:13:02","date_gmt":"2026-08-05T12:13:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153033"},"modified":"2026-08-05T14:13:03","modified_gmt":"2026-08-05T12:13:03","slug":"pourquoi-wibra-invite-une-centaine-de-wibsters-au-concert-de-pommelien-thijs","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/pourquoi-wibra-invite-une-centaine-de-wibsters-au-concert-de-pommelien-thijs\/","title":{"rendered":"Pourquoi Wibra invite une centaine de \u00ab Wibsters \u00bb au concert de Pommelien Thijs"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Wibra <\/strong>a invit\u00e9 une centaine de membres de sa \u00ab communaut\u00e9 de fans \u00bb belge \u00e0 un concert de la chanteuse flamande Pommelien Thijs. Avec cette initiative, la cha\u00eene de magasins discount souhaitait remercier ses clients les plus fid\u00e8les et montrer en m\u00eame temps qu\u2019un discounter peut lui aussi d\u00e9velopper une v\u00e9ritable communaut\u00e9 de marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De clients au fan club<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les invit\u00e9s faisaient partie des \u00ab Wibsters \u00bb, une communaut\u00e9 WhatsApp comptant plus de 800 membres. Ils y \u00e9changent des conseils sur les produits, testent des articles, donnent leur avis sur les campagnes et sont parfois les premiers \u00e0 d\u00e9couvrir les nouvelles collections. Wibra souligne qu\u2019il ne s\u2019agit pas d\u2019un programme de fid\u00e9lit\u00e9 classique avec des points ou des r\u00e9ductions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La communaut\u00e9 a vu le jour apr\u00e8s que des clients ont spontan\u00e9ment commenc\u00e9 \u00e0 partager sur les r\u00e9seaux sociaux leurs trouvailles chez Wibra et leurs astuces pratiques pour la maison. L\u2019agence de publicit\u00e9 Cartel Agency a ensuite rassembl\u00e9 ces fans au sein d\u2019un groupe d\u00e9di\u00e9. Selon Wibra, un lien fort s\u2019est progressivement tiss\u00e9 au sein de cette communaut\u00e9. Les membres y partagent non seulement des bonnes affaires et des informations sur les produits, mais aussi des anecdotes personnelles et des id\u00e9es pour la marque.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Ce qui a commenc\u00e9 avec des fans de Wibra partageant avec enthousiasme leurs trouvailles chez Wibra s\u2019est transform\u00e9 en un lieu o\u00f9 les fans s\u2019inspirent mutuellement et r\u00e9fl\u00e9chissent avec nous \u00bb, explique Claudine Nachtergaele, directrice nationale de Wibra Belgique. \u00ab Nos Wibsters nous aident non seulement par leur enthousiasme, mais aussi par leurs retours honn\u00eates et leurs id\u00e9es. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pas de concours, mais un geste de remerciement<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Wibra n\u2019a pas distribu\u00e9 ces cent billets de festival dans le cadre d\u2019un concours. Les membres qui avaient le temps et l\u2019envie ont pu assister ensemble au concert de Pommelien Thijs. L\u2019enseigne consid\u00e8re cette initiative comme un geste de remerciement pour leur engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec cette action, Wibra s\u2019inscrit dans une tendance plus large du commerce de d\u00e9tail, o\u00f9 les marques tentent de fid\u00e9liser leurs clients non seulement par des r\u00e9ductions, mais aussi par des exp\u00e9riences exclusives et une participation active. La cha\u00eene compte actuellement 82 magasins en Belgique.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wibra a invit\u00e9 une centaine de membres de sa \u00ab communaut\u00e9 de fans \u00bb belge \u2013 des adh\u00e9rents \u00e0 son programme de fid\u00e9lit\u00e9 \u2013 \u00e0 un concert de Pommelien Thijs dans le cadre des Lokerse Feesten. Avec cette initiative, la cha\u00eene de magasins discount souhaitait remercier ses clients les plus fid\u00e8les et montrer en m\u00eame temps qu\u2019un discounter peut lui aussi se constituer une v\u00e9ritable communaut\u00e9 de marque.<\/p>\n","protected":false},"author":5,"featured_media":153034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[43],"company":[867],"topic":[488],"region":[226],"class_list":["post-153033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-plus","company-wibra","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pourquoi Wibra invite une centaine de \u00ab Wibsters \u00bb au concert de 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