{"id":153082,"date":"2026-08-06T10:56:38","date_gmt":"2026-08-06T08:56:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153082"},"modified":"2026-08-06T10:56:39","modified_gmt":"2026-08-06T08:56:39","slug":"malgre-une-baisse-de-son-chiffre-daffaires-kraft-heinz-reste-sur-la-bonne-voie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/malgre-une-baisse-de-son-chiffre-daffaires-kraft-heinz-reste-sur-la-bonne-voie\/","title":{"rendered":"Malgr\u00e9 une baisse de son chiffre d&rsquo;affaires, Kraft Heinz reste sur la bonne voie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Bien que le groupe agroalimentaire <strong>Kraft Heinz<\/strong> ait vu son chiffre d&rsquo;affaires reculer au deuxi\u00e8me trimestre, l&rsquo;entreprise parle n\u00e9anmoins de r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. La multinationale augmente ses investissements et revoit ses pr\u00e9visions \u00e0 la hausse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00ab Un trimestre solide \u00bb<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kraft Heinz a vu son chiffre d\u2019affaires reculer de 1,4 % au deuxi\u00e8me trimestre, \u00e0 8,9 milliards de dollars (environ 5,42 milliards d\u2019euros), cons\u00e9quence d\u2019une baisse des volumes de 2,6 % que les hausses de prix de 1,3 % n\u2019ont pas suffi \u00e0 compenser. Le r\u00e9sultat d\u2019exploitation ajust\u00e9 a chut\u00e9 de 18,4 % pour s\u2019\u00e9tablir \u00e0 1,0 milliard de dollars, en raison de la hausse des co\u00fbts de marketing, de production et de logistique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le PDG Steve Cahillane parle n\u00e9anmoins de r\u00e9sultats encourageants : \u00ab Nous avons une nouvelle fois r\u00e9alis\u00e9 un trimestre solide, avec des r\u00e9sultats qui ont d\u00e9pass\u00e9 nos attentes dans le commerce de d\u00e9tail am\u00e9ricain, sur le march\u00e9 mondial hors domicile et sur les march\u00e9s \u00e9mergents. Nos marques s\u00e9duisent les consommateurs et la performance de nos actions s\u2019am\u00e9liore. Les progr\u00e8s que nous constatons nous donnent la confiance n\u00e9cessaire pour revoir \u00e0 la hausse nos pr\u00e9visions de chiffre d\u2019affaires net organique pour l\u2019ann\u00e9e. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acc\u00e9l\u00e9ration des investissements<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous augmentons \u00e9galement nos investissements suppl\u00e9mentaires de 100 millions de dollars, pour atteindre environ 700 millions de dollars en 2026 \u00bb, a-t-il ajout\u00e9. \u00ab Nous avons constat\u00e9 que nos marques r\u00e9agissent favorablement lorsque nous y investissons. En acc\u00e9l\u00e9rant ces investissements, nous positionnons l\u2019entreprise de mani\u00e8re encore plus favorable \u00e0 l\u2019aube de 2027. \u00bb Jusqu\u2019\u00e0 pr\u00e9sent, le groupe tablait sur une baisse du chiffre d\u2019affaires net organique de 1,5 \u00e0 3,5 % par rapport \u00e0 l\u2019ann\u00e9e derni\u00e8re. D\u00e9sormais, la direction pr\u00e9voit une baisse comprise entre 0,5 et 2,0 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M. Cahillane, qui a pris ses fonctions de PDG au d\u00e9but de l\u2019ann\u00e9e, a annonc\u00e9 en f\u00e9vrier que la scission pr\u00e9vue de l\u2019entreprise en deux entit\u00e9s distinctes \u00e9tait temporairement suspendue, une pause d\u00e9cid\u00e9e afin de permettre \u00e0 l\u2019entreprise de continuer \u00e0 se concentrer sur un retour \u00e0 une croissance rentable.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bien que le groupe agroalimentaire Kraft Heinz ait vu son chiffre d&rsquo;affaires reculer au deuxi\u00e8me trimestre, l&rsquo;entreprise fait n\u00e9anmoins \u00e9tat de r\u00e9sultats sup\u00e9rieurs aux pr\u00e9visions. La multinationale augmente ses investissements et revoit ses pr\u00e9visions \u00e0 la hausse.<\/p>\n","protected":false},"author":10,"featured_media":153083,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[959],"topic":[266],"region":[],"class_list":["post-153082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-kraft-heinz","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Malgr\u00e9 une 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