{"id":15309,"date":"2016-10-27T06:48:26","date_gmt":"2016-10-27T06:48:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/lhypermarche-carrefour-les-grands-pres-gagne-le-prix-mercure-2\/"},"modified":"2016-10-27T06:48:26","modified_gmt":"2016-10-27T06:48:26","slug":"lhypermarche-carrefour-les-grands-pres-gagne-le-prix-mercure-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/lhypermarche-carrefour-les-grands-pres-gagne-le-prix-mercure-2\/","title":{"rendered":"L\u2019hypermarch\u00e9 Carrefour Les Grands Pr\u00e9s gagne le prix Mercure"},"content":{"rendered":"<p>Le successeur de <strong>Medi-Market <\/strong>est connu : l\u2019hypermarch\u00e9 <strong>Carrefour <\/strong>r\u00e9volutionnaire dans le centre commercial Les Grands Pr\u00e9s (Mons) a \u00e9t\u00e9 \u00e9lu meilleur concept de magasin de l\u2019ann\u00e9e.<\/p>\n<p><!--break--><\/p>\n<h2>L\u2019hypermarch\u00e9 r\u00e9invent\u00e9<\/h2>\n<p>R\u00e9inventer le concept de l\u2019hypermarch\u00e9 : telle \u00e9tait l\u2019ambition du magasin que Carrefour Belgium a rouvert il y a pr\u00e8s d\u2019un an \u00e0 Mons. Mission accomplie, selon le jury du prix Mercure. La profonde innovation d\u2019un format existant dans un march\u00e9 mature et traditionnel a fait impression sur les membres du jury. L\u2019offre incroyable de produits frais, l\u2019atmosph\u00e8re de march\u00e9 et l\u2019int\u00e9gration parfaite de la technologie digitale dans le magasin physique ont \u00e9t\u00e9 les arguments d\u00e9terminants.<\/p>\n<h2>\nUn magasin comme un magazine<\/h2>\n<p>La deuxi\u00e8me place revient \u00e0 <strong>Juttu<\/strong>, le concept lifestyle imagin\u00e9 par l\u2019\u00e9quipe d\u2019<strong>A.S. Adventure<\/strong>. Les magasins sont con\u00e7us comme un magazine \u00e0 feuilleter, o\u00f9 le shopper passe de rubrique en rubrique. Les boutiques proposent une s\u00e9lection originale de marques locales et internationales dans le domaine de la mode, de la d\u00e9coration et de l\u2019alimentation. Juttu vous offre une exp\u00e9rience en magasin au superlatif, est attentif \u00e0 la durabilit\u00e9 et se distingue par la mani\u00e8re dont les m\u00e9dias sociaux sont utilis\u00e9s dans le mix communication.<\/p>\n<h2>\nExp\u00e9rience virtuelle<\/h2>\n<p><strong>Connections Travel Store <\/strong>occupe la troisi\u00e8me place du podium. Dans un secteur chamboul\u00e9 par la disruption digitale, Connections croit au nouveau r\u00f4le du magasin physique. Non pas des \u2018agences de voyage\u2019, mais des magasins o\u00f9 le visiteur vit une v\u00e9ritable exp\u00e9rience en \u00e9tant immerg\u00e9 dans l\u2019univers du voyage, gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 virtuelle et aux coins \u00e0 th\u00e8mes, am\u00e9nag\u00e9s selon l\u2019atmosph\u00e8re de la destination.<\/p>\n<p>\nLe Prix Mercure de Comeos, la f\u00e9d\u00e9ration du commerce et des services, couronne chaque ann\u00e9e le meilleur concept de magasin. Les laur\u00e9ats des ann\u00e9es pr\u00e9c\u00e9dentes \u00e9taient Medi-Market, un croisement entre un supermarch\u00e9 de la sant\u00e9 et une pharmacie (2015), le flagship store de Hunkem\u00f6ller \u00e0 Anvers (2014) et Le Paint Quotidien (2013).<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le successeur de Medi-Market est connu : l\u2019hypermarch\u00e9 Carrefour r\u00e9volutionnaire dans le centre commercial Les Grands Pr\u00e9s (Mons) a \u00e9t\u00e9 \u00e9lu meilleur concept de magasin de l\u2019ann\u00e9e. L\u2019hypermarch\u00e9 r\u00e9invent\u00e9 R\u00e9inventer le concept de l\u2019hypermarch\u00e9 : telle \u00e9tait l\u2019ambition du magasin que Carrefour Belgium a rouvert il y a pr\u00e8s d\u2019un an \u00e0 Mons. Mission accomplie, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019hypermarch\u00e9 Carrefour Les Grands Pr\u00e9s gagne le prix Mercure - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le successeur de Medi-Market est connu : l\u2019hypermarch\u00e9 Carrefour r\u00e9volutionnaire dans le centre commercial Les Grands Pr\u00e9s (Mons) a \u00e9t\u00e9 \u00e9lu 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