{"id":153135,"date":"2026-08-07T10:16:49","date_gmt":"2026-08-07T08:16:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153135"},"modified":"2026-08-07T10:16:51","modified_gmt":"2026-08-07T08:16:51","slug":"lotus-bakeries-investit-un-demi-milliard-dans-biscoff-une-entreprise-en-pleine-croissance","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lotus-bakeries-investit-un-demi-milliard-dans-biscoff-une-entreprise-en-pleine-croissance\/","title":{"rendered":"Lotus Bakeries investit un demi-milliard dans Biscoff, en pleine croissance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Lotus Bakeries<\/strong> poursuit sa croissance \u00e0 deux chiffres et lance le plus grand programme d&rsquo;investissement de son histoire afin d&rsquo;augmenter la capacit\u00e9 de production de Biscoff : \u00ab Nous devons saisir cette opportunit\u00e9 \u00bb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La collaboration avec Mondel\u0113z se d\u00e9roule de mani\u00e8re satisfaisante<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Lotus Bakeries affiche une croissance de son chiffre d&rsquo;affaires de 14 %, \u00e0 749,1 millions d&rsquo;euros, au premier semestre. L\u2019EBITDA a augment\u00e9 de 20,9 % pour atteindre 156 millions d\u2019euros, tandis que le r\u00e9sultat net a progress\u00e9 de 23,5 % pour s\u2019\u00e9tablir \u00e0 98 millions d\u2019euros. La division Natural Foods a enregistr\u00e9 de solides r\u00e9sultats, avec une croissance \u00e0 deux chiffres sur l\u2019ensemble des marques ; les marques locales ont progress\u00e9 de 3 %, mais ce sont surtout les performances de Biscoff qui retiennent l\u2019attention.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour les biscuits et la p\u00e2te \u00e0 sp\u00e9culoos, tant le volume que le chiffre d\u2019affaires ont progress\u00e9 de plus de 20 %, dans pratiquement tous les pays et sur tous les continents. C\u2019est sur le continent europ\u00e9en que la hausse du chiffre d\u2019affaires a \u00e9t\u00e9 la plus forte, notamment gr\u00e2ce \u00e0 d\u2019excellentes performances en Allemagne, en Italie, en Pologne, en Su\u00e8de, en Gr\u00e8ce, en Autriche et au Portugal. Aux \u00c9tats-Unis \u00e9galement, la marque conna\u00eet une forte croissance : le taux de p\u00e9n\u00e9tration des biscuits Biscoff dans les foyers d\u00e9passe d\u00e9sormais les 10 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La collaboration entre Lotus Biscoff et Mondel\u0113z se d\u00e9roule \u00e9galement de mani\u00e8re satisfaisante, avec de nouveaux produits sous les marques Toblerone, Suchard, Freia et Marabou. Le partenaire de licence Froneri a lanc\u00e9 la gamme de glaces Biscoff dans 13 pays europ\u00e9ens. L\u2019Australie et la Nouvelle-Z\u00e9lande suivront au cours du second semestre 2026. La popularit\u00e9 mondiale de Biscoff a \u00e9t\u00e9 encore renforc\u00e9e par la tendance virale du \u00ab cheesecake japonais \u00bb (une combinaison des biscuits et de yaourt grec) sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Projet pour le Br\u00e9sil<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cette forte croissance oblige Lotus Bakeries \u00e0 poursuivre l\u2019extension de sa capacit\u00e9 de production. L\u2019usine en Tha\u00eflande est pleinement op\u00e9rationnelle et affiche des performances sup\u00e9rieures aux pr\u00e9visions. En Belgique, aux \u00c9tats-Unis et en Tha\u00eflande, l\u2019entreprise pr\u00e9voit d\u2019investir au moins 500 millions d\u2019euros entre 2026 et 2030 pour \u00e9tendre sa production, ce qui constitue le plus grand programme d\u2019investissement jamais lanc\u00e9 pour Biscoff.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Pour concr\u00e9tiser notre ambition et faire de Biscoff la troisi\u00e8me plus grande marque de biscuits au monde, nous devons saisir cette dynamique sur tous les grands march\u00e9s \u00e0 travers le monde \u00bb, d\u00e9clare le PDG Jan Boone. L\u2019entreprise m\u00e8ne \u00e9galement des discussions avec Mondel\u0113z en vue d\u2019\u00e9laborer un plan d\u2019affaires pour le Br\u00e9sil, bas\u00e9 sur un mod\u00e8le similaire \u00e0 celui qui a \u00e9t\u00e9 d\u00e9ploy\u00e9 avec succ\u00e8s en Inde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lotus Bakeries continue d&rsquo;enregistrer une croissance \u00e0 deux chiffres et lance le plus grand programme d&rsquo;investissement de son histoire afin d&rsquo;augmenter la capacit\u00e9 de production de Biscoff : \u00ab Nous devons saisir cette opportunit\u00e9 \u00bb.<\/p>\n","protected":false},"author":3,"featured_media":153136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[640],"topic":[266],"region":[],"class_list":["post-153135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-lotus-bakeries","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lotus Bakeries investit un demi-milliard dans Biscoff, en pleine croissance - RetailDetail 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