{"id":153151,"date":"2026-08-07T11:41:09","date_gmt":"2026-08-07T09:41:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153151"},"modified":"2026-08-07T11:41:11","modified_gmt":"2026-08-07T09:41:11","slug":"diageo-en-perte-de-vitesse-va-realiser-plus-dun-milliard-deconomies","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/diageo-en-perte-de-vitesse-va-realiser-plus-dun-milliard-deconomies\/","title":{"rendered":"Diageo, en perte de vitesse, va r\u00e9aliser plus d&rsquo;un milliard d&rsquo;\u00e9conomies"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le groupe <strong>Diageo<\/strong>, propri\u00e9taire des marques Johnnie Walker, Smirnoff et Baileys, souhaite, suite \u00e0 une baisse de son chiffre d&rsquo;affaires, r\u00e9duire consid\u00e9rablement ses co\u00fbts tout en investissant dans la croissance, notamment pour Guinness et les cocktails pr\u00eats \u00e0 boire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reprendre le chemin de la croissance<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Diageo a vu son chiffre d&rsquo;affaires net reculer de 3 % au cours de l&rsquo;exercice clos le 30 juin. Le chiffre d&rsquo;affaires net organique a baiss\u00e9 de 2 % en raison d&rsquo;une baisse des volumes de 0,4 % et d&rsquo;un effet d\u00e9favorable li\u00e9 aux prix et \u00e0 la composition du portefeuille de 1,6 %. C\u2019est notamment aux \u00c9tats-Unis que l\u2019entreprise a affich\u00e9 de faibles performances, en partie \u00e0 cause des droits d\u2019importation, tout comme en Chine, en raison d\u2019un changement de politique gouvernementale concernant les spiritueux. Une croissance a toutefois \u00e9t\u00e9 enregistr\u00e9e en Europe, en Am\u00e9rique latine, dans les Cara\u00efbes et en Afrique. Le r\u00e9sultat d&rsquo;exploitation a chut\u00e9 de 27 % en raison de co\u00fbts de restructuration exceptionnels, tandis que le b\u00e9n\u00e9fice net de l&rsquo;entreprise a baiss\u00e9 de 22,9 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le PDG Dave Lewis souhaite renouer avec la croissance. L\u2019exercice comptable en cours, qui est un exercice d\u00e9cal\u00e9, sera encore une ann\u00e9e de transition, mais des mesures d\u2019\u00e9conomies drastiques pouvant atteindre un milliard de dollars, qui entra\u00eeneront \u00e9galement des suppressions d\u2019emplois, devraient d\u00e9j\u00e0 permettre d\u2019am\u00e9liorer le r\u00e9sultat d\u2019exploitation. Par ailleurs, le PDG souhaite investir dans des marques pertinentes sur des segments en croissance. Ainsi, Diageo va doubler la production de sa marque de bi\u00e8re Guinness et se concentrer davantage sur les boissons pr\u00eates \u00e0 boire, telles que les cocktails pr\u00e9m\u00e9lang\u00e9s.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fabricant de boissons Diageo, propri\u00e9taire des marques Johnnie Walker, Smirnoff et Baileys, souhaite, suite \u00e0 une baisse de son chiffre d&rsquo;affaires, r\u00e9duire consid\u00e9rablement ses co\u00fbts tout en investissant dans la croissance, notamment pour Guinness et les cocktails pr\u00eats \u00e0 boire.<\/p>\n","protected":false},"author":10,"featured_media":153152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[396],"topic":[266],"region":[],"class_list":["post-153151","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-diageo","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Diageo, en perte de vitesse, va r\u00e9aliser plus d&#039;un milliard d&#039;\u00e9conomies - RetailDetail 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chiffre d&#039;affaires, r\u00e9duire consid\u00e9rablement ses co\u00fbts tout en investissant dans la croissance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/diageo-en-perte-de-vitesse-va-realiser-plus-dun-milliard-deconomies\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-07T09:41:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-07T09:41:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_1696545559-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jorg Snoeck\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit 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