{"id":153238,"date":"2026-08-11T10:07:20","date_gmt":"2026-08-11T08:07:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153238"},"modified":"2026-08-11T10:07:22","modified_gmt":"2026-08-11T08:07:22","slug":"campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/","title":{"rendered":"Campari doit se r\u00e9soudre \u00e0 vendre ses filiales de rhum"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Campari <\/strong>poursuit la rationalisation<strong> <\/strong>de son portefeuille de marques. Le groupe italien vend les marques de rhum Trois Rivi\u00e8res, La Mauny et Duquesne, ainsi que la marque de cognac Bisquit &amp; Dubouch\u00e9 et la marque de tequila Cabo Wabo. Ces cinq marques devraient rapporter au total environ 30 millions d&rsquo;euros, soit une fraction de ce que Campari avait d\u00e9bours\u00e9 pour les acqu\u00e9rir il y a quelques ann\u00e9es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moins de marques, plus de concentration<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Trois Rivi\u00e8res, La Mauny et Duquesne, Campari n\u00e9gocie avec un acteur industriel fran\u00e7ais. La vente inclut \u00e9galement les activit\u00e9s de Bellonnie &amp; Bourdillon Successeurs, allant de la culture de la canne \u00e0 sucre \u00e0 la production et \u00e0 la distribution. La transaction devrait \u00eatre finalis\u00e9e d\u2019ici fin 2026. Cela s\u2019accompagne toutefois d\u2019une perte consid\u00e9rable : rien que pour les marques de rhum, Campari avait d\u00e9bours\u00e9 environ 60 millions d\u2019euros en 2019. Un an plus t\u00f4t, Bisquit avait encore co\u00fbt\u00e9 53,9 millions d\u2019euros. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le prix de vente actuel des cinq marques r\u00e9unies souligne \u00e0 quel point le groupe proc\u00e8de \u00e0 une r\u00e9organisation en profondeur de son portefeuille. Le PDG Simon Hunt pr\u00e9cise que Campari souhaite investir de mani\u00e8re moins dispers\u00e9e : \u00ab Notre strat\u00e9gie consiste \u00e0 nous concentrer sur un nombre plus restreint de grands projets ; c\u2019est pourquoi nous vendons nos marques non prioritaires. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nous avions besoin de ces marques par le pass\u00e9 pour p\u00e9n\u00e9trer de nouveaux march\u00e9s, mais ce n\u2019est plus le cas aujourd\u2019hui. C\u2019est ainsi que nous avons acquis le portefeuille de rhums agricoles pour soutenir notre entr\u00e9e sur le march\u00e9 fran\u00e7ais \u00bb, explique M. Hunt. Campari avait d\u00e9j\u00e0 c\u00e9d\u00e9, entre autres, Cinzano, Averna et Zedda Piras. Le groupe concentre d\u00e9sormais davantage ses ressources sur des marques telles qu\u2019Aperol, Campari, Grand Marnier, Courvoisier, Espol\u00f2n et Skyy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le rhum et le whisky perdent du terrain<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le choix de ce moment n\u2019est pas fortuit. La division whisky et rhum a vu son chiffre d\u2019affaires reculer de 10,3 % au premier semestre, pour s\u2019\u00e9tablir \u00e0 189 millions d\u2019euros. En termes de croissance organique, le recul s\u2019est \u00e9lev\u00e9 \u00e0 6 %. C\u2019est surtout le whisky am\u00e9ricain qui a \u00e9t\u00e9 touch\u00e9 de plein fouet. Le chiffre d\u2019affaires de Wild Turkey et de Russell\u2019s Reserve a chut\u00e9 de 75 millions \u00e0 66 millions d\u2019euros. Campari \u00e9voque des \u00ab tendances difficiles dans la cat\u00e9gorie am\u00e9ricaine \u00bb, des probl\u00e8mes d\u2019approvisionnement et des changements dans la distribution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans le m\u00eame temps, la croissance provient de plus en plus des marques prioritaires. Aperol repr\u00e9sente d\u00e9sormais 29 % du chiffre d\u2019affaires. La marque a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 438 millions d\u2019euros au premier semestre et reste ainsi l\u2019un des principaux moteurs de croissance du groupe. Le chiffre d&rsquo;affaires du groupe s&rsquo;\u00e9levait alors \u00e0 1,51 milliard d&rsquo;euros : en baisse de 1 % sur une base d\u00e9clar\u00e9e, mais en hausse de 2,7 % en termes de croissance organique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le r\u00e9sultat net a recul\u00e9 de 37,7 % pour s\u2019\u00e9tablir \u00e0 129 millions d\u2019euros, en partie en raison de 82 millions d\u2019euros de d\u00e9pr\u00e9ciations sur des actifs destin\u00e9s \u00e0 la vente. Le r\u00e9sultat net ajust\u00e9 a toutefois progress\u00e9 de 4,7 % pour atteindre 226 millions d\u2019euros. Campari table toujours sur une croissance organique du chiffre d\u2019affaires d\u2019environ 3 % pour l\u2019ensemble de l\u2019ann\u00e9e 2026, avec pour devise claire : moins de poids mort, plus d\u2019Aperol.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Campari poursuit la rationalisation de son portefeuille de marques. Le groupe italien sp\u00e9cialis\u00e9 dans les boissons alcoolis\u00e9es c\u00e8de les marques de rhum Trois Rivi\u00e8res, La Mauny et Duquesne, ainsi que la marque de cognac Bisquit &amp; Dubouch\u00e9 et la marque de tequila Cabo Wabo. Ces cinq marques devraient rapporter au total environ 30 millions d&rsquo;euros, soit une fraction de ce que Campari avait d\u00e9bours\u00e9 pour les acqu\u00e9rir il y a quelques ann\u00e9es.<\/p>\n","protected":false},"author":5,"featured_media":153239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[418],"people":[],"extra":[43],"company":[395],"topic":[282,332],"region":[525],"class_list":["post-153238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-sterkedrank","extra-plus","company-campari","topic-acquisition","topic-restructuration","region-italie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campari doit se r\u00e9soudre \u00e0 vendre ses filiales de rhum - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campari doit se r\u00e9soudre \u00e0 vendre ses filiales de rhum - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Campari poursuit la rationalisation de son portefeuille de marques. Le groupe italien sp\u00e9cialis\u00e9 dans les boissons alcoolis\u00e9es c\u00e8de les marques de rhum Trois Rivi\u00e8res, La Mauny et Duquesne, ainsi que la marque de cognac Bisquit &amp; Dubouch\u00e9 et la marque de tequila Cabo Wabo. Ces cinq marques devraient rapporter au total environ 30 millions d&#039;euros, soit une fraction de ce que Campari avait d\u00e9bours\u00e9 pour les acqu\u00e9rir il y a quelques ann\u00e9es.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-11T08:07:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T08:07:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/APEROL_RTD2026_LIFESTYLEPRODUCT_COOLER_GL_RVB-Aangepast.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Campari doit se r\u00e9soudre \u00e0 vendre ses filiales de rhum\",\"datePublished\":\"2026-08-11T08:07:20+00:00\",\"dateModified\":\"2026-08-11T08:07:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\\\/\"},\"wordCount\":589,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/APEROL_RTD2026_LIFESTYLEPRODUCT_COOLER_GL_RVB-Aangepast.jpg\",\"keywords\":[\"Sterkedrank\"],\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\\\/\",\"name\":\"Campari doit se r\u00e9soudre \u00e0 vendre ses filiales de rhum - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/APEROL_RTD2026_LIFESTYLEPRODUCT_COOLER_GL_RVB-Aangepast.jpg\",\"datePublished\":\"2026-08-11T08:07:20+00:00\",\"dateModified\":\"2026-08-11T08:07:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/APEROL_RTD2026_LIFESTYLEPRODUCT_COOLER_GL_RVB-Aangepast.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/APEROL_RTD2026_LIFESTYLEPRODUCT_COOLER_GL_RVB-Aangepast.jpg\",\"width\":960,\"height\":640},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campari doit se r\u00e9soudre \u00e0 vendre ses filiales de rhum\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campari doit se r\u00e9soudre \u00e0 vendre ses filiales de rhum - RetailDetail BE","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/","og_locale":"fr_FR","og_type":"article","og_title":"Campari doit se r\u00e9soudre \u00e0 vendre ses filiales de rhum - RetailDetail BE","og_description":"Campari poursuit la rationalisation de son portefeuille de marques. Le groupe italien sp\u00e9cialis\u00e9 dans les boissons alcoolis\u00e9es c\u00e8de les marques de rhum Trois Rivi\u00e8res, La Mauny et Duquesne, ainsi que la marque de cognac Bisquit &amp; Dubouch\u00e9 et la marque de tequila Cabo Wabo. Ces cinq marques devraient rapporter au total environ 30 millions d'euros, soit une fraction de ce que Campari avait d\u00e9bours\u00e9 pour les acqu\u00e9rir il y a quelques ann\u00e9es.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/","og_site_name":"RetailDetail BE","article_published_time":"2026-08-11T08:07:20+00:00","article_modified_time":"2026-08-11T08:07:22+00:00","og_image":[{"width":960,"height":640,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/APEROL_RTD2026_LIFESTYLEPRODUCT_COOLER_GL_RVB-Aangepast.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Campari doit se r\u00e9soudre \u00e0 vendre ses filiales de rhum","datePublished":"2026-08-11T08:07:20+00:00","dateModified":"2026-08-11T08:07:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/"},"wordCount":589,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/APEROL_RTD2026_LIFESTYLEPRODUCT_COOLER_GL_RVB-Aangepast.jpg","keywords":["Sterkedrank"],"articleSection":["Food","Food"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/","name":"Campari doit se r\u00e9soudre \u00e0 vendre ses filiales de rhum - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/APEROL_RTD2026_LIFESTYLEPRODUCT_COOLER_GL_RVB-Aangepast.jpg","datePublished":"2026-08-11T08:07:20+00:00","dateModified":"2026-08-11T08:07:22+00:00","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/APEROL_RTD2026_LIFESTYLEPRODUCT_COOLER_GL_RVB-Aangepast.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/APEROL_RTD2026_LIFESTYLEPRODUCT_COOLER_GL_RVB-Aangepast.jpg","width":960,"height":640},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/campari-doit-avaler-une-pilule-amere-avec-la-vente-de-ses-filiales-specialisees-dans-le-rhum\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Campari doit se r\u00e9soudre \u00e0 vendre ses filiales de rhum"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/APEROL_RTD2026_LIFESTYLEPRODUCT_COOLER_GL_RVB-Aangepast.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/153238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=153238"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/153238\/revisions"}],"predecessor-version":[{"id":153240,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/153238\/revisions\/153240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/153239"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=153238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=153238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=153238"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=153238"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=153238"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=153238"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=153238"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=153238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}