{"id":153288,"date":"2026-08-11T15:27:37","date_gmt":"2026-08-11T13:27:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153288"},"modified":"2026-08-11T15:27:39","modified_gmt":"2026-08-11T13:27:39","slug":"commander-un-repas-chinois-a-emporter-via-un-chatbot-pourquoi-takeaway-com-et-glovo-misent-sur-les-commandes-par-ia","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/commander-un-repas-chinois-a-emporter-via-un-chatbot-pourquoi-takeaway-com-et-glovo-misent-sur-les-commandes-par-ia\/","title":{"rendered":"Les frites via le chatbot : pourquoi Takeaway.com et Glovo misent sur les commandes par IA"},"content":{"rendered":"\n

Takeaway.com<\/strong> lance un assistant IA \u00e0 commande vocale pour commander des repas et faire ses courses. Son concurrent Glovo <\/strong>opte pour <\/strong>une autre approche et rend son offre directement consultable via ChatGPT et Claude. Une nouvelle \u00e8re s’ouvre ainsi pour les applications de livraison.<\/p>\n\n\n\n

\u00ab Commerce conversationnel \u00bb<\/h2>\n\n\n\n

Just Eat Takeaway.com d\u00e9ploie cette semaine son propre assistant IA permettant aux utilisateurs d\u2019indiquer oralement ce dont ils ont envie. De son c\u00f4t\u00e9, Glovo a lanc\u00e9 fin juillet un \u00ab Shopping Assistant \u00bb pour ChatGPT et Claude, gr\u00e2ce auquel les consommateurs peuvent rechercher des produits dans les magasins et restaurants locaux.<\/p>\n\n\n\n

Le \u00ab commerce conversationnel \u00bb fait ainsi son entr\u00e9e dans la livraison de repas : le consommateur n\u2019a plus besoin d\u2019affiner manuellement sa recherche \u00e0 l\u2019aide de filtres, mais d\u00e9crit directement son besoin. Une demande telle que \u00ab quelque chose de chaud, pas trop \u00e9pic\u00e9, peut-\u00eatre avec du poulet \u00bb suffit par exemple sur Takeaway.com pour proposer des plats pertinents.<\/p>\n\n\n\n

Moins de stress li\u00e9 au choix<\/h2>\n\n\n\n

Just Eat Takeaway.com positionne clairement cette technologie comme une r\u00e9ponse \u00e0 la multiplication des choix propos\u00e9s dans son application. Rien qu\u2019en Belgique, la plateforme compte d\u00e9sormais environ 7 000 restaurants affili\u00e9s. Selon l\u2019entreprise, cette ampleur incite les utilisateurs \u00e0 faire d\u00e9filer plus longtemps les r\u00e9sultats et \u00e0 h\u00e9siter plus souvent. En revanche, les utilisateurs finalisent leurs commandes vocales en moyenne 38 % plus rapidement que via des recherches textuelles. <\/p>\n\n\n\n

Siska De Lombaerde, Country Manager Belgique chez Takeaway.com, consid\u00e8re cette technologie comme s\u2019inscrivant dans une d\u00e9marche d\u2019automatisation plus large. \u00ab Nous traitons chaque ann\u00e9e pr\u00e8s de 600 millions de commandes dans quinze pays europ\u00e9ens. Et nous nous effor\u00e7ons de rendre ce processus de commande encore plus rapide et plus pratique pour nos millions de clients. L\u2019automatisation intelligente, comme cet assistant IA sur mesure, repr\u00e9sente un grand pas en avant : elle rend notre service plus intuitif, plus accessible et plus simple. \u00bb En mai, Prosus, la soci\u00e9t\u00e9 m\u00e8re, avait d\u00e9j\u00e0 annonc\u00e9 son engagement total en faveur de l\u2019IA<\/a>, en partie pour r\u00e9aliser des \u00e9conomies sur les co\u00fbts et les effectifs.<\/p>\n\n\n\n

Glovo \u00e0 la rencontre du client sur ChatGPT<\/h2>\n\n\n\n

Glovo a d\u00e9sormais rendu son catalogue accessible via ChatGPT et Claude. En connectant le service de livraison espagnol \u00e0 l\u2019un de ces deux services d\u2019IA, il est par exemple possible de demander \u00ab un cadeau de derni\u00e8re minute pour un amateur de caf\u00e9 \u00e0 moins de 50 euros \u00bb. L\u2019IA recherche ensuite les articles correspondants dans les magasins locaux, v\u00e9rifie leur emplacement et affiche jusqu\u2019\u00e0 cinq options, accompagn\u00e9es notamment d\u2019une image, du prix, des informations sur le magasin et des avis. <\/p>\n\n\n\n

Glovo qualifie lui-m\u00eame cette \u00e9volution de \u00ab passage d\u2019un Internet ax\u00e9 sur la recherche \u00e0 un Internet ax\u00e9 sur l\u2019intention \u00bb. L\u2019achat proprement dit ne s\u2019effectue toutefois pas encore dans ChatGPT ou Claude : lorsqu\u2019un utilisateur s\u00e9lectionne un produit, il est redirig\u00e9 vers l\u2019application ou le site web de Glovo pour finaliser sa commande.<\/p>\n\n\n\n

\u00ab Nous cherchons toujours des moyens d\u2019atteindre nos clients l\u00e0 o\u00f9 ils se trouvent d\u00e9j\u00e0 \u00bb, explique Shiro Theuri, directeur technologique de Glovo. \u00ab Notre pr\u00e9sence sur Claude et ChatGPT permet aux utilisateurs de d\u00e9couvrir ce que Glovo a \u00e0 offrir au travers d\u2019une conversation naturelle, sans aucune friction. Glovo a toujours voulu \u00eatre l\u2019application du quotidien qui offre choix et commodit\u00e9, et c\u2019est un pas de plus dans cette direction. \u00bb<\/p>\n\n\n\n

La bataille pour le point de d\u00e9part<\/h2>\n\n\n\n

Ces deux lancements illustrent la mani\u00e8re dont les plateformes de livraison tentent de conserver leur position alors que l\u2019IA g\u00e9n\u00e9rative devient de plus en plus souvent le point de d\u00e9part d\u2019un processus de recherche ou d\u2019achat. Takeaway.com tente d\u2019int\u00e9grer cette technologie au sein de sa propre application, tandis que Glovo choisit au contraire de rendre son catalogue disponible sur des plateformes d\u2019IA externes.<\/p>\n\n\n\n

Mais dans les deux cas, le r\u00f4le de l\u2019application de livraison \u00e9volue : elle devient moins un catalogue num\u00e9rique dans lequel les clients naviguent eux-m\u00eames et davantage une infrastructure en arri\u00e8re-plan qui transforme un besoin (m\u00eame vaguement) d\u00e9fini en un produit ou un plat concret.<\/p>\n","protected":false},"excerpt":{"rendered":"

Takeaway.com lance un assistant IA \u00e0 commande vocale permettant de commander des repas et de faire ses courses. Son concurrent Glovo opte pour une autre approche et rend son offre directement consultable via ChatGPT et Claude. Une nouvelle \u00e8re s’ouvre ainsi pour les applications de livraison.<\/p>\n","protected":false},"author":5,"featured_media":153289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1467,2013,1531,170,68],"people":[],"extra":[43],"company":[692,112],"topic":[631,462],"region":[243],"class_list":["post-153288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-artificiele-intelligentie","tag-conversational-commerc","tag-intelligence-artificielle","tag-livraison-de-repas","tag-maaltijdbezorging","extra-plus","company-delivery-hero","company-just-eat-takeaway","topic-digitalisation","topic-innovation","region-europe"],"acf":[],"yoast_head":"\nLes frites via le chatbot : pourquoi Takeaway.com et Glovo misent sur les commandes par IA - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/commander-un-repas-chinois-a-emporter-via-un-chatbot-pourquoi-takeaway-com-et-glovo-misent-sur-les-commandes-par-ia\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les frites via le chatbot : pourquoi Takeaway.com et Glovo misent sur les commandes par IA - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Takeaway.com lance un assistant IA \u00e0 commande vocale permettant de commander des repas et de faire ses courses. 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