{"id":153362,"date":"2026-08-12T15:56:29","date_gmt":"2026-08-12T13:56:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153362"},"modified":"2026-08-12T15:58:10","modified_gmt":"2026-08-12T13:58:10","slug":"target-confie-a-lintelligence-artificielle-un-poste-de-direction-a-part-entiere","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/target-confie-a-lintelligence-artificielle-un-poste-de-direction-a-part-entiere\/","title":{"rendered":"Target confie \u00e0 l&rsquo;intelligence artificielle un poste de direction"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Target <\/strong>nomme pour la premi\u00e8re fois un directeur de l&rsquo;IA. Le d\u00e9taillant am\u00e9ricain recrute Chandhu Nair, qui travaillait auparavant chez <strong>Lowe\u2019s<\/strong>, une cha\u00eene de bricolage, et lui confie la mission de d\u00e9ployer l&rsquo;intelligence artificielle de mani\u00e8re plus large et plus coordonn\u00e9e au sein de l&rsquo;entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;IA sur le lieu de travail<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Avec ce nouveau poste, Target souhaite mieux harmoniser ses diff\u00e9rentes initiatives en mati\u00e8re d\u2019IA. Outre ses fonctions de directeur de l\u2019IA, Nair occupera \u00e9galement le poste de vice-pr\u00e9sident senior. Chez Lowe\u2019s, il \u00e9tait responsable des magasins, des donn\u00e9es, de l\u2019IA et de l\u2019innovation. Auparavant, il a notamment travaill\u00e9 pour Staples et Gap.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Les avanc\u00e9es les plus importantes en mati\u00e8re d\u2019IA <a href=\"https:\/\/www.cnbc.com\/2026\/08\/11\/target-appoints-chief-ai-officer-chandhu-nair.html\">ne concerneront pas ce qui se passe dans un laboratoire \u00bb<\/a>, d\u00e9clare Nair selon CNBC. \u00ab Elles porteront sur ce qui se passe sur le terrain : comment faciliter les achats pour un client, fournir de meilleurs outils \u00e0 un collaborateur, prendre une d\u00e9cision commerciale avec plus de confiance ou commercialiser plus rapidement une nouvelle id\u00e9e. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nair souhaite, selon ses propres termes, mettre en place chez Target une \u00ab approche plus coordonn\u00e9e \u00bb de l\u2019IA. Cette technologie doit notamment contribuer \u00e0 mieux g\u00e9rer les stocks et \u00e0 acc\u00e9l\u00e9rer la prise de d\u00e9cision.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des tendances aux cadeaux<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Target investit depuis un certain temps d\u00e9j\u00e0 dans l\u2019IA g\u00e9n\u00e9rative. Avec Target Trend Brain, le d\u00e9taillant tente d\u2019identifier plus rapidement les tendances de consommation et de pr\u00e9dire les styles, les couleurs et les mati\u00e8res que les clients rechercheront. Lors de la p\u00e9riode des f\u00eates de fin d\u2019ann\u00e9e derni\u00e8re, Target a \u00e9galement lanc\u00e9 une application d\u2019IA conversationnelle qui aide les clients \u00e0 trouver des cadeaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Son concurrent Walmart d\u00e9ploie \u00e9galement des outils d\u2019IA et ce qu\u2019on appelle des \u00ab agents IA \u00bb dans ses magasins et ses cha\u00eenes d\u2019approvisionnement, tant pour les clients que pour les employ\u00e9s. Gap, quant \u00e0 lui, collabore avec Gemini de Google, tandis que Best Buy a conclu des partenariats avec OpenAI et Google.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ancien PDG de Walmart, Douglas McMillon, a m\u00eame d\u00e9clar\u00e9 que l\u2019essor de l\u2019IA avait jou\u00e9 un r\u00f4le dans sa d\u00e9cision de passer le relais \u00e0 John Furner. \u00ab Il y a environ un an, j\u2019ai vraiment commenc\u00e9 \u00e0 entrevoir \u00e0 quoi ressemblerait cette prochaine \u00e9tape \u00bb, a d\u00e9clar\u00e9 M. McMillon. \u00ab On commen\u00e7ait \u00e0 voir \u00e0 quoi ressemblerait le commerce agentique, quelle \u00e9tait la vision du shopping avec l\u2019IA, et j\u2019ai commenc\u00e9 \u00e0 r\u00e9fl\u00e9chir \u00e0 tout ce qui devait \u00eatre mis en place dans les ann\u00e9es \u00e0 venir. Cela m\u2019a fait prendre conscience que c\u2019\u00e9tait le bon moment pour me retirer. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Target nomme pour la premi\u00e8re fois un directeur de l&rsquo;IA. Le distributeur am\u00e9ricain d\u00e9bauche Chandhu Nair de la cha\u00eene de bricolage Lowe\u2019s et lui confie la mission de d\u00e9ployer l&rsquo;intelligence artificielle de mani\u00e8re plus large et plus coordonn\u00e9e au sein de l&rsquo;entreprise.<\/p>\n","protected":false},"author":5,"featured_media":153363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1467,1531],"people":[],"extra":[43],"company":[1638],"topic":[609],"region":[446],"class_list":["post-153362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-artificiele-intelligentie","tag-intelligence-artificielle","extra-plus","company-target","topic-changement-de-direction","region-etats-unis-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Target confie \u00e0 l&#039;intelligence artificielle un poste de direction - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/target-confie-a-lintelligence-artificielle-un-poste-de-direction-a-part-entiere\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Target confie \u00e0 l&#039;intelligence artificielle un poste de direction - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Target nomme pour la premi\u00e8re fois un directeur de l&#039;IA. 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