{"id":153430,"date":"2026-08-13T11:24:27","date_gmt":"2026-08-13T09:24:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153430"},"modified":"2026-08-13T11:24:31","modified_gmt":"2026-08-13T09:24:31","slug":"les-nouvelles-regles-europeennes-en-matiere-demballage-vont-elles-pousser-les-petites-marques-et-les-boutiques-en-ligne-hors-du-marche","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-nouvelles-regles-europeennes-en-matiere-demballage-vont-elles-pousser-les-petites-marques-et-les-boutiques-en-ligne-hors-du-marche\/","title":{"rendered":"Les r\u00e8gles europ\u00e9ennes en mati\u00e8re d&#8217;emballage poussent-elles les petites marques hors du march\u00e9 ?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les nouvelles r\u00e8gles europ\u00e9ennes en mati\u00e8re d&#8217;emballage (PPWR) visent \u00e0 r\u00e9duire les d\u00e9chets, mais posent un probl\u00e8me inattendu aux petites boutiques en ligne et aux marques : un patchwork d&rsquo;enregistrements nationaux et de co\u00fbts (disproportionn\u00e9s). De nombreuses start-ups et petits entrepreneurs r\u00e9duisent d\u00e9j\u00e0 leurs ventes \u00e0 l&rsquo;international.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tout le contraire d\u2019une harmonisation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Depuis le 12 ao\u00fbt, le r\u00e8glement europ\u00e9en sur les emballages et les d\u00e9chets d\u2019emballages (PPWR) est en vigueur dans toute l\u2019Union europ\u00e9enne. Ce r\u00e8glement vise \u00e0 r\u00e9duire les emballages, \u00e0 encourager la r\u00e9utilisation et \u00e0 faire en sorte que les producteurs assument la responsabilit\u00e9 du traitement de leurs d\u00e9chets d\u2019emballages. La Commission europ\u00e9enne souhaite notamment que tous les emballages soient recyclables de mani\u00e8re \u00e9conomiquement viable d\u2019ici 2030.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cependant, la mani\u00e8re dont la Commission s\u2019y prend passe compl\u00e8tement \u00e0 c\u00f4t\u00e9 de l\u2019objectif, d\u00e9nonce notamment la marque de mode durable \u00ab slow fashion \u00bb <strong>Gingham Palace<\/strong>. Quiconque vend directement aux consommateurs dans diff\u00e9rents pays de l\u2019UE doit d\u00e9sormais s\u2019enregistrer dans chaque \u00c9tat membre, ce qui entra\u00eene une multitude de formalit\u00e9s administratives et de co\u00fbts. En effet, la directive PPWR s\u2019appuie sur des registres nationaux des producteurs ; la Commission impose certes un format de donn\u00e9es harmonis\u00e9, mais ne cr\u00e9e pas de registre europ\u00e9en centralis\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab D\u2019un point de vue juridique, le march\u00e9 int\u00e9rieur compte d\u00e9sormais 27 portes, <a href=\"https:\/\/ec.europa.eu\/info\/law\/better-regulation\/have-your-say\/initiatives\/15352-Packaging-and-packaging-waste-rules-on-national-registers-of-producers\/feedback_en?p_id=25704\">avec 27 serrures diff\u00e9rentes et des frais distincts pour chaque porte<\/a> \u00bb, \u00e9crit \u00e9galement un entrepreneur irlandais sp\u00e9cialis\u00e9 dans les produits d\u2019occasion et vintage sur la page de commentaires de l\u2019UE. \u00ab Les r\u00e8gles cens\u00e9es faire payer les pollueurs sont devenues un p\u00e9age per\u00e7u par les interm\u00e9diaires et une raison de transf\u00e9rer son activit\u00e9 vers les plus grandes plateformes. \u00bb<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les start-ups r\u00e9duisent leur champ d\u2019action<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Selon l\u2019organisation belge d\u2019entrepreneurs UNIZO, les co\u00fbts peuvent s\u2019\u00e9lever \u00e0 plusieurs centaines d\u2019euros par pays et par an, avant m\u00eame qu\u2019une entreprise ne paie les contributions pour la collecte et le recyclage. Pour une boutique en ligne qui n\u2019exp\u00e9die que sporadiquement quelques commandes vers un pays donn\u00e9, ce co\u00fbt fixe devient rapidement disproportionn\u00e9 par rapport au chiffre d\u2019affaires.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gingham Palace en fait par exemple l\u2019exp\u00e9rience : la jeune marque suspend ses ventes vers toute une s\u00e9rie de pays de l\u2019UE. Elle affirme que les frais d\u2019enregistrement individuels sur certains march\u00e9s sont sup\u00e9rieurs au chiffre d\u2019affaires qu\u2019elle y r\u00e9alise. \u00ab<a href=\"https:\/\/www.instagram.com\/p\/Db8zeFaCL6U\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\">C\u2019est le contraire d\u2019un march\u00e9 unique \u00bb<\/a>, d\u00e9clare la fondatrice Maria Rodero. L\u2019entreprise demande notamment \u00e0 l\u2019Europe de mettre en place une proc\u00e9dure d\u2019enregistrement unique pour l\u2019ensemble de l\u2019UE, un seuil minimal pour les vendeurs traitant de petits volumes et une meilleure information \u00e0 l\u2019intention des PME.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019UNIZO r\u00e9clame \u00e9galement un guichet unique europ\u00e9en au lieu de proc\u00e9dures nationales distinctes. \u00ab L\u2019Europe ne cesse de parler de simplification administrative et d\u2019un march\u00e9 int\u00e9rieur plus fort. On ne peut donc pas obliger les entrepreneurs \u00e0 s\u2019enregistrer \u00e0 chaque fois dans diff\u00e9rents \u00c9tats membres pour la m\u00eame activit\u00e9. C\u2019est tout le contraire de la simplification et d\u2019un march\u00e9 unique. \u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les nouvelles r\u00e8gles europ\u00e9ennes en mati\u00e8re d&#8217;emballages (PPWR) visent \u00e0 r\u00e9duire les d\u00e9chets, mais posent un probl\u00e8me inattendu aux petites boutiques en ligne et aux marques : un patchwork d&rsquo;enregistrements nationaux et des co\u00fbts (disproportionn\u00e9s). De nombreuses start-ups et petits entrepreneurs r\u00e9duisent d\u00e9j\u00e0 leurs ventes \u00e0 l&rsquo;international.<\/p>\n","protected":false},"author":5,"featured_media":153431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[1530,1758],"people":[],"extra":[43],"company":[],"topic":[710],"region":[243],"class_list":["post-153430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","tag-dechets","tag-emballage","extra-plus","topic-legislation","region-europe"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les r\u00e8gles europ\u00e9ennes en mati\u00e8re d&#039;emballage poussent-elles les petites marques hors du march\u00e9 ? - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-nouvelles-regles-europeennes-en-matiere-demballage-vont-elles-pousser-les-petites-marques-et-les-boutiques-en-ligne-hors-du-marche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les r\u00e8gles europ\u00e9ennes en mati\u00e8re d&#039;emballage poussent-elles les petites marques hors du march\u00e9 ? - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Les nouvelles r\u00e8gles europ\u00e9ennes en mati\u00e8re d&#039;emballages (PPWR) visent \u00e0 r\u00e9duire les d\u00e9chets, mais posent un probl\u00e8me inattendu aux petites boutiques en ligne et aux marques : un patchwork d&#039;enregistrements nationaux et des co\u00fbts (disproportionn\u00e9s). 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