{"id":153449,"date":"2026-08-13T14:24:06","date_gmt":"2026-08-13T12:24:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153449"},"modified":"2026-08-13T14:24:07","modified_gmt":"2026-08-13T12:24:07","slug":"hellofresh-continue-de-reculer-un-choix-strategique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/","title":{"rendered":"HelloFresh continue de reculer : un \u00ab choix strat\u00e9gique \u00bb"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>HelloFresh<\/strong> fait \u00e0 nouveau \u00e9tat d&rsquo;une baisse de son chiffre d&rsquo;affaires et du nombre de commandes au deuxi\u00e8me trimestre 2026. L&rsquo;entreprise affirme se concentrer sur ses clients existants, qui g\u00e9n\u00e8rent des marges \u00e9lev\u00e9es, mais la hausse des co\u00fbts p\u00e8se \u00e9galement sur ses b\u00e9n\u00e9fices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La valeur moyenne des commandes augmente<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours du deuxi\u00e8me trimestre \u00e9coul\u00e9, le chiffre d&rsquo;affaires de HelloFresh a recul\u00e9 de 7,8 % pour s&rsquo;\u00e9tablir \u00e0 environ 1,5 milliard d&rsquo;euros. Dans le segment des kits de cuisine, le chiffre d&rsquo;affaires a baiss\u00e9 de 8,9 %, tandis que celui des plats pr\u00e9par\u00e9s a recul\u00e9 de 8,4 %. Le r\u00e9sultat op\u00e9rationnel ajust\u00e9 (AEBITDA) a recul\u00e9 de 158,5 millions d\u2019euros \u00e0 120,6 millions d\u2019euros. La guerre en Iran, qui entra\u00eene une hausse des prix des carburants et des engrais, fait grimper les co\u00fbts.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;entreprise explique cette baisse du chiffre d&rsquo;affaires par un choix strat\u00e9gique d\u00e9lib\u00e9r\u00e9 : plut\u00f4t que d&rsquo;attirer un maximum de nouveaux clients, Hellofresh se concentre sur une client\u00e8le de meilleure qualit\u00e9, g\u00e9n\u00e9rant une marge plus \u00e9lev\u00e9e.  L\u2019entreprise a r\u00e9duit ses d\u00e9penses marketing de 45,2 millions d\u2019euros. Alors que le nombre de commandes livr\u00e9es a baiss\u00e9 de 13,7 %, pour s\u2019\u00e9tablir \u00e0 21,8 millions, la valeur moyenne des commandes a toutefois augment\u00e9 de 6,5 %, atteignant environ 71 euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab Nos am\u00e9liorations de produits sont accueillies de mani\u00e8re nettement positive par les clients qui nous connaissent le mieux : les chiffres des commandes et le volume des paniers d\u2019achat de nos clients fid\u00e8les \u00e9voluent dans la bonne direction \u00bb, explique le PDG Dominik Richter dans le communiqu\u00e9 de presse. L\u2019entreprise pr\u00e9voit pour cette ann\u00e9e une baisse de son chiffre d\u2019affaires comprise entre 3 et 6 %. La campagne \u00ab Back-to-School \u00bb pr\u00e9vue \u00e0 l\u2019automne jouera un r\u00f4le important dans l\u2019acquisition de nouveaux clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HelloFresh fait \u00e0 nouveau \u00e9tat d&rsquo;une baisse de son chiffre d&rsquo;affaires et du nombre de commandes au deuxi\u00e8me trimestre 2026. L&rsquo;entreprise affirme se concentrer sur ses clients existants, qui g\u00e9n\u00e8rent des marges \u00e9lev\u00e9es, mais la hausse des co\u00fbts p\u00e8se \u00e9galement sur ses b\u00e9n\u00e9fices. <\/p>\n","protected":false},"author":3,"featured_media":153450,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[254],"topic":[266],"region":[],"class_list":["post-153449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-hellofresh","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HelloFresh continue de reculer : un \u00ab choix strat\u00e9gique \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"HelloFresh fait \u00e0 nouveau \u00e9tat d&#039;une baisse de son chiffre d&#039;affaires et du nombre de commandes au deuxi\u00e8me trimestre 2026. L&#039;entreprise affirme se concentrer sur ses clients existants, qui g\u00e9n\u00e8rent des marges \u00e9lev\u00e9es, mais la hausse des co\u00fbts p\u00e8se \u00e9galement sur ses b\u00e9n\u00e9fices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HelloFresh continue de reculer : un \u00ab choix strat\u00e9gique \u00bb - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"HelloFresh fait \u00e0 nouveau \u00e9tat d&#039;une baisse de son chiffre d&#039;affaires et du nombre de commandes au deuxi\u00e8me trimestre 2026. L&#039;entreprise affirme se concentrer sur ses clients existants, qui g\u00e9n\u00e8rent des marges \u00e9lev\u00e9es, mais la hausse des co\u00fbts p\u00e8se \u00e9galement sur ses b\u00e9n\u00e9fices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-13T12:24:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-13T12:24:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/HelloFresh-Box-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1355\" \/>\n\t<meta property=\"og:image:height\" content=\"872\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/hellofresh-continue-de-reculer-un-choix-strategique\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/hellofresh-continue-de-reculer-un-choix-strategique\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"HelloFresh continue de reculer : un \u00ab choix strat\u00e9gique \u00bb\",\"datePublished\":\"2026-08-13T12:24:06+00:00\",\"dateModified\":\"2026-08-13T12:24:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/hellofresh-continue-de-reculer-un-choix-strategique\\\/\"},\"wordCount\":323,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/hellofresh-continue-de-reculer-un-choix-strategique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/HelloFresh-Box-1.jpg\",\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/hellofresh-continue-de-reculer-un-choix-strategique\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/hellofresh-continue-de-reculer-un-choix-strategique\\\/\",\"name\":\"HelloFresh continue de reculer : un \u00ab choix strat\u00e9gique \u00bb - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/hellofresh-continue-de-reculer-un-choix-strategique\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/hellofresh-continue-de-reculer-un-choix-strategique\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/HelloFresh-Box-1.jpg\",\"datePublished\":\"2026-08-13T12:24:06+00:00\",\"dateModified\":\"2026-08-13T12:24:07+00:00\",\"description\":\"HelloFresh fait \u00e0 nouveau \u00e9tat d'une baisse de son chiffre d'affaires et du nombre de commandes au deuxi\u00e8me trimestre 2026. L'entreprise affirme se concentrer sur ses clients existants, qui g\u00e9n\u00e8rent des marges \u00e9lev\u00e9es, mais la hausse des co\u00fbts p\u00e8se \u00e9galement sur ses b\u00e9n\u00e9fices.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/hellofresh-continue-de-reculer-un-choix-strategique\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/hellofresh-continue-de-reculer-un-choix-strategique\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/hellofresh-continue-de-reculer-un-choix-strategique\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/HelloFresh-Box-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/HelloFresh-Box-1.jpg\",\"width\":1355,\"height\":872},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/hellofresh-continue-de-reculer-un-choix-strategique\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HelloFresh continue de reculer : un \u00ab choix strat\u00e9gique \u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HelloFresh continue de reculer : un \u00ab choix strat\u00e9gique \u00bb - RetailDetail BE","description":"HelloFresh fait \u00e0 nouveau \u00e9tat d'une baisse de son chiffre d'affaires et du nombre de commandes au deuxi\u00e8me trimestre 2026. L'entreprise affirme se concentrer sur ses clients existants, qui g\u00e9n\u00e8rent des marges \u00e9lev\u00e9es, mais la hausse des co\u00fbts p\u00e8se \u00e9galement sur ses b\u00e9n\u00e9fices.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/","og_locale":"fr_FR","og_type":"article","og_title":"HelloFresh continue de reculer : un \u00ab choix strat\u00e9gique \u00bb - RetailDetail BE","og_description":"HelloFresh fait \u00e0 nouveau \u00e9tat d'une baisse de son chiffre d'affaires et du nombre de commandes au deuxi\u00e8me trimestre 2026. L'entreprise affirme se concentrer sur ses clients existants, qui g\u00e9n\u00e8rent des marges \u00e9lev\u00e9es, mais la hausse des co\u00fbts p\u00e8se \u00e9galement sur ses b\u00e9n\u00e9fices.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/","og_site_name":"RetailDetail BE","article_published_time":"2026-08-13T12:24:06+00:00","article_modified_time":"2026-08-13T12:24:07+00:00","og_image":[{"width":1355,"height":872,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/HelloFresh-Box-1.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Stefan Van Rompaey","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"HelloFresh continue de reculer : un \u00ab choix strat\u00e9gique \u00bb","datePublished":"2026-08-13T12:24:06+00:00","dateModified":"2026-08-13T12:24:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/"},"wordCount":323,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/HelloFresh-Box-1.jpg","articleSection":["Food","Food"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/","name":"HelloFresh continue de reculer : un \u00ab choix strat\u00e9gique \u00bb - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/HelloFresh-Box-1.jpg","datePublished":"2026-08-13T12:24:06+00:00","dateModified":"2026-08-13T12:24:07+00:00","description":"HelloFresh fait \u00e0 nouveau \u00e9tat d'une baisse de son chiffre d'affaires et du nombre de commandes au deuxi\u00e8me trimestre 2026. L'entreprise affirme se concentrer sur ses clients existants, qui g\u00e9n\u00e8rent des marges \u00e9lev\u00e9es, mais la hausse des co\u00fbts p\u00e8se \u00e9galement sur ses b\u00e9n\u00e9fices.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/HelloFresh-Box-1.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/HelloFresh-Box-1.jpg","width":1355,"height":872},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hellofresh-continue-de-reculer-un-choix-strategique\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"HelloFresh continue de reculer : un \u00ab choix strat\u00e9gique \u00bb"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/HelloFresh-Box-1.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/153449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=153449"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/153449\/revisions"}],"predecessor-version":[{"id":153451,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/153449\/revisions\/153451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/153450"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=153449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=153449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=153449"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=153449"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=153449"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=153449"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=153449"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=153449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}