{"id":153481,"date":"2026-08-13T16:24:58","date_gmt":"2026-08-13T14:24:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153481"},"modified":"2026-08-13T16:25:00","modified_gmt":"2026-08-13T14:25:00","slug":"alken-maes-filiale-de-heineken-dans-le-rouge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/alken-maes-filiale-de-heineken-dans-le-rouge\/","title":{"rendered":"Alken-Maes, filiale de Heineken, dans le rouge"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le brasseur belge <strong>Alken-Maes<\/strong>, qui fait partie du groupe <strong>Heineken<\/strong>, a cl\u00f4tur\u00e9 l&rsquo;ann\u00e9e 2025 sur une baisse de son chiffre d&rsquo;affaires et une perte nette importante, dans un march\u00e9 en recul. Ce n&rsquo;est qu&rsquo;\u00e0 partir de 2029 que l&rsquo;entreprise pr\u00e9voit de renouer avec la croissance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des perspectives d\u00e9cevantes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Alken-Maes, connu pour ses marques de bi\u00e8re telles que Maes, Cristal, Grimbergen, Affligem, Mort Subite et Hapkin, a vu son chiffre d\u2019affaires baisser de 5 % l\u2019ann\u00e9e derni\u00e8re, passant de 344 \u00e0 325 millions d\u2019euros. Au final, la soci\u00e9t\u00e9 a enregistr\u00e9 une perte nette de 104 millions d\u2019euros, contre un l\u00e9ger b\u00e9n\u00e9fice l\u2019ann\u00e9e pr\u00e9c\u00e9dente, comme le r\u00e9v\u00e8le le rapport annuel qui vient d\u2019\u00eatre publi\u00e9.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces pertes s\u2019expliquent principalement par une d\u00e9pr\u00e9ciation de 157 millions d\u2019euros, par laquelle la soci\u00e9t\u00e9 m\u00e8re Heineken indique que sa filiale belge g\u00e9n\u00e9rera moins de b\u00e9n\u00e9fices que pr\u00e9vu au cours des prochaines ann\u00e9es. Il s\u2019agit donc d\u2019un ajustement comptable qui n\u2019a aucune incidence sur les activit\u00e9s quotidiennes d\u2019Alken-Maes. Plus t\u00f4t cette ann\u00e9e, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/reorganisation-chez-alken-maes-une-vingtaine-demplois-supprimes\/\">le brasseur avait toutefois supprim\u00e9 une vingtaine d\u2019emplois<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Heineken pr\u00e9voit que le march\u00e9 belge de la bi\u00e8re conna\u00eetra une contraction annuelle de 1,3 % jusqu\u2019en 2028. Ce n\u2019est qu\u2019\u00e0 partir de 2029 que l\u2019entreprise table \u00e0 nouveau sur une croissance. Selon le rapport annuel, cette situation s\u2019explique principalement par des perspectives d\u2019exportation d\u00e9cevantes, aggrav\u00e9es par l\u2019inflation et des d\u00e9fis macro\u00e9conomiques plus g\u00e9n\u00e9raux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hier, la brasserie Haacht, autre acteur du secteur, a \u00e9galement publi\u00e9 des r\u00e9sultats dans le rouge, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-brasserie-haacht-ameliore-sa-rentabilite-mais-reste-deficitaire\/\">m\u00eame si cette entreprise entrevoit un redressement<\/a> apr\u00e8s plusieurs ann\u00e9es difficiles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le brasseur belge Alken-Maes, qui fait partie du groupe Heineken, a cl\u00f4tur\u00e9 l&rsquo;ann\u00e9e 2025 sur une baisse de son chiffre d&rsquo;affaires et une perte nette importante, dans un march\u00e9 en recul. Ce n&rsquo;est qu&rsquo;\u00e0 partir de 2029 que l&rsquo;entreprise pr\u00e9voit de renouer avec la croissance.<\/p>\n","protected":false},"author":3,"featured_media":153482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[479,130],"topic":[266],"region":[226],"class_list":["post-153481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-alken-maes","company-heineken","topic-resultats-financiers","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alken-Maes, filiale de Heineken, dans le rouge - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le brasseur belge Alken-Maes, qui fait partie du groupe Heineken, a cl\u00f4tur\u00e9 l&#039;ann\u00e9e 2025 sur une baisse de son chiffre d&#039;affaires et une perte nette importante, dans un march\u00e9 en recul. 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