{"id":15350,"date":"2016-10-31T08:04:32","date_gmt":"2016-10-31T08:04:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/le-consommateur-ne-veut-plus-payer-le-prix-plein\/"},"modified":"2016-10-31T08:04:32","modified_gmt":"2016-10-31T08:04:32","slug":"le-consommateur-ne-veut-plus-payer-le-prix-plein","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-consommateur-ne-veut-plus-payer-le-prix-plein\/","title":{"rendered":"Le consommateur ne veut plus payer le prix plein"},"content":{"rendered":"

Suite aux nombreuses r\u00e9ductions de prix accord\u00e9es par les magasins depuis des ann\u00e9es, les clients ne semblent plus dispos\u00e9s \u00e0 payer le prix plein pour les v\u00eatements.<\/p>\n

<\/p>\n

Le consommateur est habitu\u00e9 aux r\u00e9ductions<\/h2>\n

L\u2019\u00e9tude r\u00e9alis\u00e9e par Fung Global Retail & Technology et First Insightwerd sur une p\u00e9riode de trois ans aupr\u00e8s de 57.000 femmes dans 11 pays, r\u00e9v\u00e8le que malgr\u00e9 la baisse des prix de bon nombre de v\u00eatements, les clients souhaitent d\u00e9penser moins<\/a>.<\/p>\n

\nSelon l\u2019\u00e9tude, les consommateurs ne veulent payer que 76% du prix plein. Un ph\u00e9nom\u00e8ne qui r\u00e9sulte des nombreuses r\u00e9ductions octroy\u00e9es dans le commerce de la mode, afin d\u2019acc\u00e9l\u00e9rer les ventes. A pr\u00e9sent les retailers auront pour mission de r\u00e9habituer les consommateurs \u00e0 obtenir moins de r\u00e9ductions.<\/p>\n

\nSeuls les v\u00eatements de sport branch\u00e9s semblent \u00e9chapper \u00e0 cette tendance. Dans cette cat\u00e9gorie les consommateurs ne limitent pas leurs d\u00e9penses, malgr\u00e9 la forte hausse des prix de ces derni\u00e8res ann\u00e9es.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Suite aux nombreuses r\u00e9ductions de prix accord\u00e9es par les magasins depuis des ann\u00e9es, les clients ne semblent plus dispos\u00e9s \u00e0 payer le prix plein pour les v\u00eatements. Le consommateur est habitu\u00e9 aux r\u00e9ductions L\u2019\u00e9tude r\u00e9alis\u00e9e par Fung Global Retail & Technology et First Insightwerd sur une p\u00e9riode de trois ans aupr\u00e8s de 57.000 femmes dans […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nLe consommateur ne veut plus payer le prix plein - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Suite aux nombreuses r\u00e9ductions de prix accord\u00e9es par les magasins depuis des ann\u00e9es, les clients ne semblent plus dispos\u00e9s 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