{"id":153545,"date":"2026-08-14T14:28:03","date_gmt":"2026-08-14T12:28:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153545"},"modified":"2026-08-14T14:28:05","modified_gmt":"2026-08-14T12:28:05","slug":"birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/","title":{"rendered":"Birkenstock avance \u00e0 grands pas gr\u00e2ce \u00e0 ses boutiques en propre"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Birkenstock <\/strong>revoit ses pr\u00e9visions \u00e0 la hausse<strong> <\/strong>apr\u00e8s une croissance de son chiffre d&rsquo;affaires de 13 %. Le fabricant de sandales doit cette progression principalement \u00e0 son r\u00e9seau de magasins, qui compte d\u00e9sormais 124 points de vente. Les droits de douane et les effets de change p\u00e8sent toutefois sur les marges et le b\u00e9n\u00e9fice net.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Les \u00c9tats-Unis restent le principal march\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours du dernier trimestre, Birkenstock a enregistr\u00e9 une croissance dans toutes les r\u00e9gions, tant via la vente en gros que via ses propres points de vente, ces derniers ayant toutefois affich\u00e9 des r\u00e9sultats l\u00e9g\u00e8rement sup\u00e9rieurs. Les ventes directes aux consommateurs ont augment\u00e9 de 14 % pour atteindre 277,7 millions d\u2019euros, tandis que les ventes aux partenaires commerciaux ont progress\u00e9 de 13 % pour s\u2019\u00e9tablir \u00e0 441,7 millions d\u2019euros. La marque a ainsi ouvert treize boutiques en propre au cours de cette p\u00e9riode et comptait, fin juin, 124 points de vente \u00e0 travers le monde.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours des trois mois clos au 30 juin, le chiffre d\u2019affaires a ainsi progress\u00e9 au total de 13 % pour atteindre 719,5 millions d\u2019euros. Sur les neuf premiers mois, l\u2019entreprise a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 1,74 milliard d\u2019euros, soit 11 % de plus qu\u2019un an auparavant. Oliver Reichert, PDG : \u00ab Nous avons enregistr\u00e9 des performances exceptionnelles au troisi\u00e8me trimestre et avons une nouvelle fois d\u00e9montr\u00e9 la force de notre marque. \u00bb <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019Am\u00e9rique est rest\u00e9e la principale r\u00e9gion avec un chiffre d\u2019affaires de 347,4 millions d\u2019euros, soit une hausse de 11 %. En Europe, au Moyen-Orient et en Afrique, le chiffre d\u2019affaires a progress\u00e9 de 15 % pour atteindre 297,2 millions d\u2019euros. L\u2019impact des conflits au Moyen-Orient est rest\u00e9, de mani\u00e8re surprenante, plus limit\u00e9 que ne l\u2019avait pr\u00e9vu l\u2019entreprise. En Asie-Pacifique, le chiffre d\u2019affaires a augment\u00e9 de 18 % pour s\u2019\u00e9tablir \u00e0 74,7 millions d\u2019euros.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marges et b\u00e9n\u00e9fices sous pression<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les taux de change d\u00e9favorables, les droits de douane am\u00e9ricains suppl\u00e9mentaires et la composition de la gamme de produits ont toutefois pes\u00e9 sur la marge brute, qui a recul\u00e9 de 140 points de base pour s\u2019\u00e9tablir \u00e0 59,1 %. Le b\u00e9n\u00e9fice net a finalement baiss\u00e9 de 15 %, \u00e0 109,6 millions d\u2019euros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour l&rsquo;ensemble de l&rsquo;exercice 2026, Birkenstock table d\u00e9sormais sur une croissance du chiffre d&rsquo;affaires de 15 % \u00e0 taux de change constants. Auparavant, l&rsquo;entreprise visait encore une fourchette de 13 \u00e0 15 %. Les pr\u00e9visions concernant l\u2019EBITDA ajust\u00e9 sont \u00e9galement revues \u00e0 la hausse : de 700 millions d\u2019euros \u00e0 au moins 710 millions d\u2019euros. Cela implique une marge comprise entre 30,2 % et 30,5 %.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Birkenstock revoit ses pr\u00e9visions \u00e0 la hausse apr\u00e8s une croissance de son chiffre d&rsquo;affaires de 13 %. Le fabricant de sandales doit cette progression principalement \u00e0 son r\u00e9seau de magasins, qui compte d\u00e9sormais 124 points de vente. Les droits d&rsquo;importation et les effets de change p\u00e8sent toutefois sur les marges et le b\u00e9n\u00e9fice net.<\/p>\n","protected":false},"author":5,"featured_media":153546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1379],"topic":[266],"region":[],"class_list":["post-153545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-birkenstock","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Birkenstock avance \u00e0 grands pas gr\u00e2ce \u00e0 ses boutiques en propre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Birkenstock revoit ses pr\u00e9visions \u00e0 la hausse apr\u00e8s une croissance de son chiffre d&#039;affaires de 13 %. Le fabricant de sandales doit cette progression principalement \u00e0 son r\u00e9seau de magasins.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Birkenstock avance \u00e0 grands pas gr\u00e2ce \u00e0 ses boutiques en propre - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Birkenstock revoit ses pr\u00e9visions \u00e0 la hausse apr\u00e8s une croissance de son chiffre d&#039;affaires de 13 %. Le fabricant de sandales doit cette progression principalement \u00e0 son r\u00e9seau de magasins.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-14T12:28:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-14T12:28:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_2371028517.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Birkenstock avance \u00e0 grands pas gr\u00e2ce \u00e0 ses boutiques en propre\",\"datePublished\":\"2026-08-14T12:28:03+00:00\",\"dateModified\":\"2026-08-14T12:28:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\\\/\"},\"wordCount\":437,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/shutterstock_2371028517.jpg\",\"articleSection\":[\"Mode\",\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\\\/\",\"name\":\"Birkenstock avance \u00e0 grands pas gr\u00e2ce \u00e0 ses boutiques en propre - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/shutterstock_2371028517.jpg\",\"datePublished\":\"2026-08-14T12:28:03+00:00\",\"dateModified\":\"2026-08-14T12:28:05+00:00\",\"description\":\"Birkenstock revoit ses pr\u00e9visions \u00e0 la hausse apr\u00e8s une croissance de son chiffre d'affaires de 13 %. Le fabricant de sandales doit cette progression principalement \u00e0 son r\u00e9seau de magasins.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/shutterstock_2371028517.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/shutterstock_2371028517.jpg\",\"width\":1000,\"height\":667,\"caption\":\"\u00a9 Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Birkenstock avance \u00e0 grands pas gr\u00e2ce \u00e0 ses boutiques en propre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\",\"name\":\"Pauline Neerman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g\",\"caption\":\"Pauline Neerman\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/author\\\/paulineneerman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Birkenstock avance \u00e0 grands pas gr\u00e2ce \u00e0 ses boutiques en propre - RetailDetail BE","description":"Birkenstock revoit ses pr\u00e9visions \u00e0 la hausse apr\u00e8s une croissance de son chiffre d'affaires de 13 %. Le fabricant de sandales doit cette progression principalement \u00e0 son r\u00e9seau de magasins.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/","og_locale":"fr_FR","og_type":"article","og_title":"Birkenstock avance \u00e0 grands pas gr\u00e2ce \u00e0 ses boutiques en propre - RetailDetail BE","og_description":"Birkenstock revoit ses pr\u00e9visions \u00e0 la hausse apr\u00e8s une croissance de son chiffre d'affaires de 13 %. Le fabricant de sandales doit cette progression principalement \u00e0 son r\u00e9seau de magasins.","og_url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/","og_site_name":"RetailDetail BE","article_published_time":"2026-08-14T12:28:03+00:00","article_modified_time":"2026-08-14T12:28:05+00:00","og_image":[{"width":1000,"height":667,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_2371028517.jpg","type":"image\/jpeg"}],"author":"Pauline Neerman","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Pauline Neerman","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/"},"author":{"name":"Pauline Neerman","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307"},"headline":"Birkenstock avance \u00e0 grands pas gr\u00e2ce \u00e0 ses boutiques en propre","datePublished":"2026-08-14T12:28:03+00:00","dateModified":"2026-08-14T12:28:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/"},"wordCount":437,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_2371028517.jpg","articleSection":["Mode","Mode"],"inLanguage":"fr-FR","copyrightYear":"2026","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/","url":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/","name":"Birkenstock avance \u00e0 grands pas gr\u00e2ce \u00e0 ses boutiques en propre - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_2371028517.jpg","datePublished":"2026-08-14T12:28:03+00:00","dateModified":"2026-08-14T12:28:05+00:00","description":"Birkenstock revoit ses pr\u00e9visions \u00e0 la hausse apr\u00e8s une croissance de son chiffre d'affaires de 13 %. Le fabricant de sandales doit cette progression principalement \u00e0 son r\u00e9seau de magasins.","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_2371028517.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_2371028517.jpg","width":1000,"height":667,"caption":"\u00a9 Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/birkenstock-avance-a-grands-pas-grace-a-ses-boutiques-en-propre\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/fr\/"},{"@type":"ListItem","position":2,"name":"Birkenstock avance \u00e0 grands pas gr\u00e2ce \u00e0 ses boutiques en propre"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/66b54803fa10759039079458ea89e307","name":"Pauline Neerman","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58db22aee589a691f9603e5765ac06010427a923f9b2728b951eb7fe27214d70?s=96&d=mm&r=g","caption":"Pauline Neerman"},"url":"https:\/\/www.retaildetail.be\/fr\/author\/paulineneerman\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_2371028517.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/153545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/comments?post=153545"}],"version-history":[{"count":1,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/153545\/revisions"}],"predecessor-version":[{"id":153547,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/posts\/153545\/revisions\/153547"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media\/153546"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/media?parent=153545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/categories?post=153545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/tags?post=153545"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/people?post=153545"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/extra?post=153545"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/company?post=153545"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/topic?post=153545"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/fr\/wp-json\/wp\/v2\/region?post=153545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}