{"id":15356,"date":"2016-10-31T14:57:04","date_gmt":"2016-10-31T14:57:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/amazon-lance-une-version-meilleur-marche-de-prime-en-chine\/"},"modified":"2016-10-31T14:57:04","modified_gmt":"2016-10-31T14:57:04","slug":"amazon-lance-une-version-meilleur-marche-de-prime-en-chine","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/amazon-lance-une-version-meilleur-marche-de-prime-en-chine\/","title":{"rendered":"Amazon lance une version meilleur march\u00e9 de Prime en Chine"},"content":{"rendered":"<p><strong>Amazon<\/strong> a lanc\u00e9 une version meilleur march\u00e9 de son abonnement Prime en Chine. L\u2019abonnement y est moins cher de pr\u00e8s de la moiti\u00e9, mais en contrepartie le nombre de services est plus limit\u00e9.<\/p>\n<p><!--break--><\/p>\n<h2>Pas de streaming<\/h2>\n<p>Ainsi les clients chinois <a href=\"http:\/\/www.retaildive.com\/news\/amazon-delivers-cheaper-limited-version-of-prime-to-china\/429331\/\" target=\"_blank\" rel=\"noopener\">n\u2019auront pas acc\u00e8s aux services de streaming d\u2019Amazon<\/a>. De plus la livraison gratuite n\u2019est valable que pour les produits provenant d\u2019en dehors de la Chine et d\u2019un montant sup\u00e9rieur \u00e0 29 dollars. Vu ces services limit\u00e9s, l\u2019abonnement Prime ne co\u00fbte que 57 dollars (52 euros), alors que le prix normal est de 99 dollars (90 euros).<\/p>\n<p>\nPour Amazon le lancement de Prime en Chine est une nouvelle tentative en vue de s\u2019implanter dans le pays. Son concurrent Alibaba contr\u00f4le la quasi-totalit\u00e9 du march\u00e9 chinois, d\u2019o\u00f9 la difficult\u00e9 pour l\u2019e-commer\u00e7ant am\u00e9ricain de s\u2019y introduire. En outre d\u2019autres acteurs locaux, comme JD.com, repr\u00e9sentent \u00e9galement une s\u00e9rieuse concurrence.<\/p>\n<p>\nReste \u00e0 voir si Amazon arrivera \u00e0 convaincre les consommateurs chinois de s\u2019abonner \u00e0 son service Prime, vu l\u2019offre limit\u00e9e : dans d\u2019autres pays Prime doit son succ\u00e8s avant tout aux livraisons gratuites et aux services de streaming.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon a lanc\u00e9 une version meilleur march\u00e9 de son abonnement Prime en Chine. L\u2019abonnement y est moins cher de pr\u00e8s de la moiti\u00e9, mais en contrepartie le nombre de services est plus limit\u00e9. Pas de streaming Ainsi les clients chinois n\u2019auront pas acc\u00e8s aux services de streaming d\u2019Amazon. De plus la livraison gratuite n\u2019est valable [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-15356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon lance une version meilleur march\u00e9 de Prime en Chine - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon a lanc\u00e9 une version meilleur march\u00e9 de son abonnement Prime en Chine. 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