{"id":153570,"date":"2026-08-14T17:47:46","date_gmt":"2026-08-14T15:47:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153570"},"modified":"2026-08-14T17:47:47","modified_gmt":"2026-08-14T15:47:47","slug":"lheure-ou-les-gens-ont-cesse-dacheter-comment-leclipse-a-egalement-paralyse-les-boutiques-en-ligne-europeennes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/lheure-ou-les-gens-ont-cesse-dacheter-comment-leclipse-a-egalement-paralyse-les-boutiques-en-ligne-europeennes\/","title":{"rendered":"L’heure o\u00f9 les gens ont cess\u00e9 d’acheter : comment l’\u00e9clipse a paralys\u00e9 les boutiques en ligne europ\u00e9ennes"},"content":{"rendered":"\n

L’\u00e9clipse solaire de mercredi soir a eu un effet saisissant sur le comportement d’achat en ligne des Europ\u00e9ens : selon les donn\u00e9es relatives aux paiements, les consommateurs ont effectu\u00e9 pr\u00e8s de 38 % de transactions num\u00e9riques en moins au moment du pic de l’\u00e9clipse. Cette baisse a toutefois \u00e9t\u00e9 imm\u00e9diatement suivie d’un rebond spectaculaire.<\/p>\n\n\n\n

\u00ab Une pause synchronis\u00e9e \u00bb<\/h2>\n\n\n\n

Le prestataire de services de paiement Mollie a analys\u00e9 les flux de paiement sur plus de trente march\u00e9s europ\u00e9ens et a observ\u00e9 une courbe en forme de V tr\u00e8s nette dans le nombre de transactions pendant l\u2019\u00e9clipse. \u00c0 son point le plus bas, le volume des transactions \u00e9tait inf\u00e9rieur de pr\u00e8s de 38 % \u00e0 celui d\u2019une soir\u00e9e habituelle. De plus, cette baisse ne s\u2019est pas limit\u00e9e \u00e0 un seul type de boutique en ligne. <\/p>\n\n\n\n

Kareem Hewady, ing\u00e9nieur en chef, a observ\u00e9 la m\u00eame tendance dans un large \u00e9ventail de cat\u00e9gories du retail, ce qui sugg\u00e8re que les consommateurs ont temporairement suspendu leurs activit\u00e9s en ligne de mani\u00e8re g\u00e9n\u00e9ralis\u00e9e. \u00ab Les transactions en ligne suivent g\u00e9n\u00e9ralement une \u00e9volution horaire tr\u00e8s pr\u00e9visible, mais cette soir\u00e9e de mercredi \u00e9tait tout \u00e0 fait unique \u00bb, explique Kareem Hewady. \u00ab Nos donn\u00e9es montrent une pause synchronis\u00e9e pendant laquelle les Europ\u00e9ens se sont bri\u00e8vement d\u00e9tourn\u00e9s de leurs \u00e9crans. \u00bb<\/p>\n\n\n\n

Une fois l\u2019\u00e9clipse termin\u00e9e, les acheteurs en ligne sont toutefois rapidement revenus. Au cours des 33 minutes qui ont suivi le pic, le volume des transactions a augment\u00e9 de 64 % par rapport \u00e0 son niveau le plus bas. Selon Hewady, la rapidit\u00e9 de la reprise a \u00e9t\u00e9 particuli\u00e8rement frappante : d\u00e8s la fin de l\u2019\u00e9clipse solaire, on a assist\u00e9 \u00e0 une vague de transactions diff\u00e9r\u00e9es.<\/p>\n\n\n\n

<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

L’\u00e9clipse solaire de mercredi soir a eu un impact notable sur les habitudes d’achat en ligne des Europ\u00e9ens : selon les donn\u00e9es relatives aux paiements, les consommateurs ont effectu\u00e9 pr\u00e8s de 38 % de transactions en ligne en moins au moment o\u00f9 l’\u00e9clipse \u00e9tait \u00e0 son apog\u00e9e. Cette baisse a toutefois \u00e9t\u00e9 imm\u00e9diatement suivie d’un rebond spectaculaire.<\/p>\n","protected":false},"author":5,"featured_media":153571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[198],"region":[243],"class_list":["post-153570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","topic-e-commerce","region-europe"],"acf":[],"yoast_head":"\nL'heure o\u00f9 les gens ont cess\u00e9 d'acheter : comment l'\u00e9clipse a paralys\u00e9 les boutiques en ligne europ\u00e9ennes - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/lheure-ou-les-gens-ont-cesse-dacheter-comment-leclipse-a-egalement-paralyse-les-boutiques-en-ligne-europeennes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'heure o\u00f9 les gens ont cess\u00e9 d'acheter : comment l'\u00e9clipse a paralys\u00e9 les boutiques en ligne europ\u00e9ennes - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"L'\u00e9clipse solaire de mercredi soir a eu un impact notable sur les habitudes d'achat en ligne des Europ\u00e9ens : selon les donn\u00e9es relatives aux paiements, les consommateurs ont effectu\u00e9 pr\u00e8s de 38 % de transactions en ligne en moins au moment o\u00f9 l'\u00e9clipse \u00e9tait \u00e0 son apog\u00e9e. 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