{"id":153602,"date":"2026-08-17T11:37:26","date_gmt":"2026-08-17T09:37:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153602"},"modified":"2026-08-17T11:37:27","modified_gmt":"2026-08-17T09:37:27","slug":"asics-devance-nike-et-adidas","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/asics-devance-nike-et-adidas\/","title":{"rendered":"Asics devance Nike et Adidas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le groupe sportif japonais <strong>Asics <\/strong>tire pleinement parti de l&rsquo;\u00e9volution du march\u00e9 du sport, o\u00f9 des marques plus modestes grignotent des parts de march\u00e9 \u00e0 des g\u00e9ants tels que Nike et Adidas. Apr\u00e8s un semestre record, Asics revoit \u00e0 la hausse ses pr\u00e9visions pour 2026 et vise pour la premi\u00e8re fois un chiffre d&rsquo;affaires sup\u00e9rieur \u00e0 1 000 milliards de yens (5,63 milliards d&rsquo;euros).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Gr\u00e2ce aux 100 milliards<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Asics tablait auparavant sur un chiffre d\u2019affaires de 950 milliards de yens (5,35 milliards d\u2019euros). Les Japonais pr\u00e9voient d\u00e9sormais \u00e9galement un b\u00e9n\u00e9fice d&rsquo;exploitation de 195 milliards de yens (1 milliard d&rsquo;euros) et un b\u00e9n\u00e9fice net de 120 milliards de yens (643 millions d&rsquo;euros). Le groupe franchirait ainsi pour la premi\u00e8re fois la barre des 100 milliards de yens (536 millions d&rsquo;euros) de b\u00e9n\u00e9fice net.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Au cours du premier semestre, le chiffre d\u2019affaires avait d\u00e9j\u00e0 progress\u00e9 de pr\u00e8s de 33 % pour atteindre un niveau record de 534 milliards de yens (2,86 milliards d\u2019euros). Hors effet favorable des taux de change, la croissance s\u2019\u00e9levait \u00e0 22 %. Le r\u00e9sultat d&rsquo;exploitation s&rsquo;est \u00e9lev\u00e9 \u00e0 120 milliards de yens (643 millions d&rsquo;euros), tandis qu&rsquo;Asics a enregistr\u00e9 un b\u00e9n\u00e9fice net de 82 milliards de yens (439 millions d&rsquo;euros).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le segment Lifestyle prend de l\u2019ampleur<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les chaussures de course classiques continuent de progresser, mais c\u2019est surtout l\u2019essor d\u2019Asics en tant que marque lifestyle qui attire l\u2019attention. Le chiffre d\u2019affaires des chaussures de course pures a augment\u00e9 de 19 %. Chez Sportstyle, o\u00f9 Asics positionne ses chaussures de course comme des baskets tendance, le chiffre d\u2019affaires a m\u00eame bondi de 66 %.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u2019est surtout aux \u00c9tats-Unis et en Europe que la marque gagne rapidement du terrain. Le chiffre d\u2019affaires de Sportstyle a augment\u00e9 de 90 % en Am\u00e9rique du Nord au deuxi\u00e8me trimestre et a doubl\u00e9 en Europe. Toutes cat\u00e9gories de produits confondues, l\u2019Europe a enregistr\u00e9 une croissance de 30 %, contre 20 % en Am\u00e9rique du Nord et 26 % en Asie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Asics profite ainsi des difficult\u00e9s rencontr\u00e9es par le leader du march\u00e9, Nike. Apr\u00e8s une p\u00e9riode de ventes d\u00e9cevantes, le groupe am\u00e9ricain tente de relancer sa dynamique commerciale, tandis que <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/sneakermerk-on-vertraagt-liever-dan-marge-in-te-leveren\/\">des concurrents comme <strong>Hoka et <\/strong> <strong>On <\/strong>gagnent <strong>du terrain <\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Onitsuka Tiger profite des touristes<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Onitsuka Tiger, la marque lifestyle d\u2019Asics, conna\u00eet \u00e9galement une forte croissance. C\u2019est surtout l\u2019afflux de touristes \u00e9trangers au Japon, attir\u00e9s notamment par la faiblesse du yen, qui stimule les ventes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les ventes japonaises d\u2019Onitsuka Tiger aux touristes sont pass\u00e9es de 21,6 milliards de yens (environ 118 millions d\u2019euros) \u00e0 30,8 milliards de yens (168 millions d\u2019euros). Fort de ce succ\u00e8s durable, Asics accordera \u00e0 la marque, \u00e0 partir de 2027, une plus grande autonomie, avec une structure et une direction propres, tout en la conservant au sein du groupe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le groupe sportif japonais Asics tire pleinement parti de l&rsquo;\u00e9volution du march\u00e9 du sport, o\u00f9 des marques plus modestes grignotent des parts de march\u00e9 \u00e0 des g\u00e9ants tels que Nike et Adidas. Apr\u00e8s un semestre record, Asics revoit \u00e0 la hausse ses pr\u00e9visions pour 2026 et vise pour la premi\u00e8re fois un chiffre d&rsquo;affaires sup\u00e9rieur \u00e0 1 000 milliards de yens (5,63 milliards d&rsquo;euros).<\/p>\n","protected":false},"author":5,"featured_media":153603,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[770],"people":[],"extra":[43],"company":[1877],"topic":[266],"region":[1633],"class_list":["post-153602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","tag-sportmode","extra-plus","company-asics","topic-resultats-financiers","region-japon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asics devance Nike et Adidas - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/asics-devance-nike-et-adidas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asics devance Nike et Adidas - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le groupe sportif japonais Asics tire pleinement parti de l&#039;\u00e9volution du march\u00e9 du sport, o\u00f9 des marques plus modestes grignotent des parts de march\u00e9 \u00e0 des g\u00e9ants tels que Nike et Adidas. Apr\u00e8s un semestre record, Asics revoit \u00e0 la hausse ses pr\u00e9visions pour 2026 et vise pour la premi\u00e8re fois un chiffre d&#039;affaires sup\u00e9rieur \u00e0 1 000 milliards de yens (5,63 milliards d&#039;euros).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/asics-devance-nike-et-adidas\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-17T09:37:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-17T09:37:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/shutterstock_2557190471-asics-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pauline Neerman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pauline Neerman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/asics-devance-nike-et-adidas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/asics-devance-nike-et-adidas\\\/\"},\"author\":{\"name\":\"Pauline Neerman\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/66b54803fa10759039079458ea89e307\"},\"headline\":\"Asics devance Nike et Adidas\",\"datePublished\":\"2026-08-17T09:37:26+00:00\",\"dateModified\":\"2026-08-17T09:37:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/asics-devance-nike-et-adidas\\\/\"},\"wordCount\":482,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/asics-devance-nike-et-adidas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/shutterstock_2557190471-asics-1.jpg\",\"keywords\":[\"Sportmode\"],\"articleSection\":[\"Mode\",\"Mode\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/asics-devance-nike-et-adidas\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/mode\\\/asics-devance-nike-et-adidas\\\/\",\"name\":\"Asics devance Nike et Adidas - 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