{"id":153655,"date":"2026-08-18T09:29:12","date_gmt":"2026-08-18T07:29:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153655"},"modified":"2026-08-18T09:29:29","modified_gmt":"2026-08-18T07:29:29","slug":"le-geant-chinois-du-commerce-en-ligne-jd-com-ouvre-un-centre-de-distribution-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-geant-chinois-du-commerce-en-ligne-jd-com-ouvre-un-centre-de-distribution-en-belgique\/","title":{"rendered":"Le g\u00e9ant chinois du commerce en ligne JD.com ouvre un centre de distribution en Belgique"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Le g\u00e9ant chinois du commerce en ligne <strong>JD.com<\/strong> ouvre un grand centre de distribution \u00e0 Willebroek. Depuis l&rsquo;ancien p\u00f4le logistique de <strong>Decathlon<\/strong>, l&rsquo;entreprise souhaite d\u00e9velopper ses activit\u00e9s de commerce en ligne en Belgique et au Luxembourg.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La Belgique comme base d&rsquo;op\u00e9rations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">JD Logistics, la filiale logistique de JD.com, loue pr\u00e8s de 48 000 m\u00e8tres carr\u00e9s \u00e0 Willebroek. Il s\u2019agit du plus grand entrep\u00f4t du site du groupe immobilier Montea. Pour ce nouveau venu chinois, le site occupe une position strat\u00e9gique entre Anvers et Bruxelles, mais le canal Bruxelles-Escaut et le terminal \u00e0 conteneurs de Willebroek se trouvent \u00e9galement \u00e0 proximit\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JD.com utilisera ce centre de distribution sp\u00e9cifiquement pour \u00ab poursuivre le d\u00e9veloppement de ses activit\u00e9s de commerce \u00e9lectronique en Belgique et au Luxembourg \u00bb, selon Montea. L\u2019entreprise souhaite automatiser fortement l\u2019entrep\u00f4t afin de pouvoir stocker, traiter et distribuer plus efficacement les commandes en ligne. Gr\u00e2ce \u00e0 son propre p\u00f4le logistique en Belgique, JD.com pourra traiter les commandes destin\u00e9es \u00e0 la Belgique et au Luxembourg plus pr\u00e8s du client \u2013 et ainsi, peut-\u00eatre, \u00e9viter la taxe europ\u00e9enne sur les colis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cette implantation physique est remarquable, car en termes de chiffre d\u2019affaires, JD.com est le plus grand d\u00e9taillant de Chine. Avec ses projets de rachat de<strong> MediaMarkt <\/strong>et avec sa propre place de march\u00e9 sous le nom de <strong>Joybuy<\/strong>, le groupe s\u2019emploie toutefois activement \u00e0 construire un r\u00e9seau europ\u00e9en. Pour l&rsquo;instant, cet acteur reste encore peu connu sur le march\u00e9 belge, mais cela pourrait bien changer tr\u00e8s rapidement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant chinois du commerce en ligne JD.com ouvre un grand centre de distribution \u00e0 Willebroek. C&rsquo;est depuis l&rsquo;ancien p\u00f4le logistique de Decathlon que l&rsquo;entreprise entend d\u00e9velopper ses activit\u00e9s de commerce en ligne en Belgique et au Luxembourg.<\/p>\n","protected":false},"author":5,"featured_media":153656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15,25],"tags":[],"people":[],"extra":[44,43],"company":[454,1979],"topic":[409],"region":[226,277],"class_list":["post-153655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","category-general","extra-hot","extra-plus","company-jd-com","company-joybuy","topic-logistique","region-belgique","region-chine"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le g\u00e9ant chinois du commerce en ligne JD.com ouvre un centre de distribution en Belgique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-geant-chinois-du-commerce-en-ligne-jd-com-ouvre-un-centre-de-distribution-en-belgique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le g\u00e9ant chinois du commerce en ligne JD.com ouvre un centre de distribution en Belgique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le g\u00e9ant chinois du commerce en ligne JD.com ouvre un grand centre de distribution \u00e0 Willebroek. 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