{"id":153663,"date":"2026-08-18T10:02:51","date_gmt":"2026-08-18T08:02:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153663"},"modified":"2026-08-18T10:03:07","modified_gmt":"2026-08-18T08:03:07","slug":"aldi-ressort-ses-emojis-pour-la-rentree-scolaire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-ressort-ses-emojis-pour-la-rentree-scolaire\/","title":{"rendered":"Aldi ressort ses emojis pour la rentr\u00e9e scolaire"},"content":{"rendered":"\n

Fin ao\u00fbt, Aldi <\/strong>lancera pour la septi\u00e8me fois son op\u00e9ration de collection d\u2019\u00e9mojis en Belgique. Le discounter cible \u00e0 nouveau clairement les familles et associe cette ann\u00e9e sa campagne aux quatre saisons, avec trente nouveaux personnages et une collaboration musicale avec DJ Gab, \u00e2g\u00e9 de 15 ans.<\/p>\n\n\n\n

Les quatre saisons<\/h2>\n\n\n\n

\u00c0 partir du samedi 22 ao\u00fbt, les clients d\u2019Aldi recevront un emoji gratuit pour chaque tranche d\u2019achat de 15 euros. Au total, la cha\u00eene de supermarch\u00e9s propose trente nouvelles figurines. La nouvelle collection s\u2019articule autour des quatre saisons : les personnages ont re\u00e7u des noms tels que Sam Snorkels, Tom Brella, Wandy Warm et Bella Blossom. Pour cette campagne, Aldi a \u00e9galement collabor\u00e9 avec le DJ Gab, qui a r\u00e9alis\u00e9 une nouvelle version des Quatre Saisons de Vivaldi.<\/p>\n\n\n\n

\u00ab Chaque ann\u00e9e, nous mettons l\u2019accent sur des th\u00e8mes reconnaissables, en accordant une attention particuli\u00e8re aux jeunes familles. Cette ann\u00e9e, nous nous inspirons du th\u00e8me dynamique des quatre saisons. C\u2019est l\u2019occasion id\u00e9ale de revisiter le classique du compositeur Vivaldi dans un style contemporain, un clin d\u2019\u0153il amusant au th\u00e8me \u00bb, explique Jolien Welleman, directrice marketing de l\u2019activation client chez Aldi Belgique.<\/p>\n\n\n\n

Des millions d\u2019exemplaires par an<\/h2>\n\n\n\n

Aldi a organis\u00e9 sa premi\u00e8re campagne de collection d\u2019\u00e9mojis en 2019. Selon le distributeur, des millions d\u2019exemplaires sont d\u00e9sormais vendus chaque ann\u00e9e. La cha\u00eene indique avoir pr\u00e9vu, pour la campagne actuelle, 50 % d\u2019\u00e9mojis en plus par rapport \u00e0 la premi\u00e8re \u00e9dition. \u00ab Peu d\u2019autres campagnes de collection peuvent rivaliser avec nos \u00e9mojis. Chaque ann\u00e9e, une nouvelle g\u00e9n\u00e9ration de fans vient s\u2019ajouter. C\u2019est pourquoi nous continuons \u00e0 innover \u00bb, explique Welleman.<\/p>\n\n\n\n

Le concept \u00e9volue lui aussi. Ainsi, la nouvelle s\u00e9rie comprend notamment des gommes et des accroche-portes, tandis qu\u2019Aldi remplace le jeu de soci\u00e9t\u00e9 classique de l\u2019album de collection par un livret d\u2019autocollants. Certaines figurines b\u00e9n\u00e9ficient d\u2019effets sp\u00e9ciaux, tels que le \u00ab glow-in-the-dark \u00bb, un effet nacr\u00e9 ou une version transparente.<\/p>\n\n\n\n

Avec cette campagne, Aldi mise d\u00e9lib\u00e9r\u00e9ment sur la p\u00e9riode pr\u00e9c\u00e9dant la rentr\u00e9e scolaire. Le discounter souhaite ainsi non seulement encourager les achats r\u00e9p\u00e9t\u00e9s, mais aussi renforcer le caract\u00e8re social de l\u2019op\u00e9ration. Il existe d\u00e9sormais plusieurs groupes d\u2019\u00e9change sur les r\u00e9seaux sociaux, donc la cha\u00eene ouvre elle-m\u00eame un groupe Facebook et propose \u00e9galement une carte d\u2019\u00e9change via son site web. \u00ab De cette mani\u00e8re, non seulement nous rendons le mois de septembre abordable chez Aldi, mais nous apportons aussi une petite touche de fun dans le caddie \u00bb, explique Welleman.<\/p>\n","protected":false},"excerpt":{"rendered":"

Fin ao\u00fbt, Aldi lancera pour la septi\u00e8me fois sa campagne de collection d’emojis en Belgique. Le discounter cible \u00e0 nouveau clairement les familles et associe cette ann\u00e9e sa campagne aux quatre saisons, avec trente nouveaux personnages et une collaboration musicale avec DJ Gab, \u00e2g\u00e9 de 15 ans.<\/p>\n","protected":false},"author":5,"featured_media":153664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[203],"topic":[488],"region":[226],"class_list":["post-153663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-marketing","region-belgique"],"acf":[],"yoast_head":"\nAldi ressort ses emojis pour la rentr\u00e9e scolaire - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-ressort-ses-emojis-pour-la-rentree-scolaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldi ressort ses emojis pour la rentr\u00e9e scolaire - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Fin ao\u00fbt, Aldi lancera pour la septi\u00e8me fois sa campagne de collection d'emojis en Belgique. 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