{"id":153675,"date":"2026-08-18T11:45:55","date_gmt":"2026-08-18T09:45:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153675"},"modified":"2026-08-18T11:45:56","modified_gmt":"2026-08-18T09:45:56","slug":"hak-et-xxl-nutrition-sengagent-dans-une-collaboration-sportive","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/hak-et-xxl-nutrition-sengagent-dans-une-collaboration-sportive\/","title":{"rendered":"HAK et XXL Nutrition s&rsquo;engagent dans une collaboration sportive"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>HAK<\/strong> et <strong>XXL Nutrition<\/strong> lancent conjointement deux soupes-repas riches en prot\u00e9ines. Pour XXL Nutrition, ce partenariat marque une nouvelle \u00e9tape au-del\u00e0 de la nutrition sportive classique, tandis que HAK r\u00e9pond \u00e0 la demande croissante de produits pratiques enrichis en prot\u00e9ines.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De la salle de sport au supermarch\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Les soupes-repas se d\u00e9clinent en deux vari\u00e9t\u00e9s : patate douce-potiron et tomate-lentilles. Chaque emballage contient 23 grammes de prot\u00e9ines et environ 400 grammes de l\u00e9gumes et de l\u00e9gumineuses. Les produits sont d\u00e9sormais disponibles dans les rayons des cha\u00eenes de supermarch\u00e9s n\u00e9erlandaises Plus, Dirk et Jumbo, et seront bient\u00f4t propos\u00e9s dans la boutique en ligne de XXL Nutrition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab \u00c0 nos yeux, une alimentation riche en prot\u00e9ines n\u2019a pas besoin d\u2019\u00eatre compliqu\u00e9e \u00bb, explique Van der Zel. \u00ab C\u2019est justement en collaborant avec des marques alimentaires de renom que nous pouvons d\u00e9velopper des produits que les gens peuvent facilement int\u00e9grer \u00e0 leur alimentation quotidienne. Pas besoin de pr\u00e9parer un shake \u00e0 part ou un repas de sport : il suffit de manger un bol de soupe. \u00bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Avec ce lancement, XXL Nutrition poursuit son expansion vers les cat\u00e9gories alimentaires grand public. La marque avait d\u00e9j\u00e0 collabor\u00e9 auparavant avec, entre autres, Hema, Jumbo et Zuivelhoeve. Elle souhaite ainsi rendre les aliments riches en prot\u00e9ines accessibles en dehors des salles de sport et des magasins sp\u00e9cialis\u00e9s dans les compl\u00e9ments alimentaires. Pour le fabricant n\u00e9erlandais de conserves HAK, c\u2019est quant \u00e0 lui un moyen de surfer sur la tendance des prot\u00e9ines et de convaincre un nouveau public de sportifs des bienfaits des l\u00e9gumineuses.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>HAK et XXL Nutrition lancent conjointement deux soupes-repas riches en prot\u00e9ines. Pour XXL Nutrition, ce partenariat marque une nouvelle \u00e9tape au-del\u00e0 de la nutrition sportive classique, tandis que HAK r\u00e9pond \u00e0 la demande croissante de produits pratiques enrichis en prot\u00e9ines.<\/p>\n","protected":false},"author":5,"featured_media":153676,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[1112],"people":[],"extra":[],"company":[891,1660],"topic":[386,1312],"region":[524],"class_list":["post-153675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-samenwerking","company-hak","company-xxl-nutrition","topic-fmcg","topic-partenariat","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HAK et XXL Nutrition s&#039;engagent dans une collaboration sportive - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/hak-et-xxl-nutrition-sengagent-dans-une-collaboration-sportive\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HAK et XXL Nutrition s&#039;engagent dans une collaboration sportive - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"HAK et XXL Nutrition lancent conjointement deux soupes-repas riches en prot\u00e9ines. 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