{"id":153692,"date":"2026-08-18T15:04:36","date_gmt":"2026-08-18T13:04:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153692"},"modified":"2026-08-18T15:04:38","modified_gmt":"2026-08-18T13:04:38","slug":"la-marque-la-place-disparait-des-supermarches-jumbo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-marque-la-place-disparait-des-supermarches-jumbo\/","title":{"rendered":"La marque La Place dispara\u00eetra des supermarch\u00e9s Jumbo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Jumbo <\/strong>s&rsquo;appr\u00eate<strong> <\/strong>\u00e0 abandonner la marque <strong>La Place<\/strong>, suite \u00e0 l&rsquo;autonomisation de la cha\u00eene de restaurants du m\u00eame nom il y a deux ans. Les marques propres Jumbo et Jumbo\u2019s prendront le relais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chevauchement avec la marque propre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jumbo a rachet\u00e9 la cha\u00eene de restaurants La Place \u00e0 la cha\u00eene de grands magasins V&amp;D, alors en faillite, en 2016. Par la suite, des produits portant cette marque de restaurant ont \u00e9galement fait leur apparition dans les rayons des supermarch\u00e9s. Mais depuis l\u2019autonomisation de La Place en 2024, le distributeur vend de moins en moins de produits de cette entreprise de restauration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 terme, La Place devra pouvoir fonctionner de mani\u00e8re totalement autonome et les produits La Place seront remplac\u00e9s <a href=\"https:\/\/www.distrifood.nl\/200293\/jumbo-stopt-met-la-place-merk-verdwijnt-uit-het-schap\">par des produits des marques propres Jumbo et Jumbo\u2019s<\/a>, a d\u00e9clar\u00e9 un porte-parole de la cha\u00eene de supermarch\u00e9s \u00e0 Distrifood.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019une des raisons est un chevauchement avec l\u2019offre des marques de distributeur, notamment pour le caf\u00e9 et le th\u00e9. Actuellement, Jumbo commercialise encore 53 produits de la marque La Place. On ignore encore quand ceux-ci dispara\u00eetront d\u00e9finitivement des rayons.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jumbo s&rsquo;appr\u00eate \u00e0 abandonner la marque La Place, suite \u00e0 l&rsquo;autonomisation de la cha\u00eene de restaurants du m\u00eame nom il y a deux ans. Les marques propres Jumbo et Jumbo\u2019s prendront le relais. <\/p>\n","protected":false},"author":3,"featured_media":153693,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[43],"company":[217,1191],"topic":[1303],"region":[524],"class_list":["post-153692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-jumbo","company-la-place","topic-marques-de-distributeur","region-pays-bas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marque La Place dispara\u00eetra des supermarch\u00e9s Jumbo - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jumbo s&#039;appr\u00eate \u00e0 abandonner la marque La Place, suite \u00e0 l&#039;autonomisation de la cha\u00eene de restaurants du m\u00eame nom il y a deux ans. 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