{"id":153705,"date":"2026-08-18T15:42:12","date_gmt":"2026-08-18T13:42:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153705"},"modified":"2026-08-18T15:42:13","modified_gmt":"2026-08-18T13:42:13","slug":"la-fidelite-des-clients-est-quasi-inexistante-dans-le-secteur-de-la-grande-distribution-alimentaire","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-fidelite-des-clients-est-quasi-inexistante-dans-le-secteur-de-la-grande-distribution-alimentaire\/","title":{"rendered":"La fid\u00e9lit\u00e9 des clients est quasi inexistante dans le secteur de la grande distribution alimentaire"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Les consommateurs belges r\u00e9partissent d\u00e9lib\u00e9r\u00e9ment leurs achats entre diff\u00e9rentes cha\u00eenes de supermarch\u00e9s, comme le montrent les chiffres de YouGov. En g\u00e9n\u00e9ral, les supermarch\u00e9s ne parviennent \u00e0 capter qu\u2019\u00e0 peine un cinqui\u00e8me du budget total consacr\u00e9 aux achats de leurs clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une statistique remarquable<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ce constat n\u2019est pas nouveau, mais le chiffre reste remarquable : pr\u00e8s de 70 % des consommateurs belges fr\u00e9quentent plus de quatre cha\u00eenes de supermarch\u00e9s diff\u00e9rentes chaque ann\u00e9e. Cette statistique illustre une fois de plus la tr\u00e8s faible fid\u00e9lit\u00e9 des clients dans le secteur de la grande distribution alimentaire : les supermarch\u00e9s ne captent en moyenne que 18,2 % du budget total de leurs clients, les 81,8 % restants \u00e9tant d\u00e9pens\u00e9s ailleurs. C&rsquo;est ce qui ressort des donn\u00e9es du panel de consommateurs YouGov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rien qu\u2019au cours du deuxi\u00e8me trimestre 2026, 58 % des m\u00e9nages belges ont fr\u00e9quent\u00e9 plus de trois cha\u00eenes de supermarch\u00e9s. Cela indique que les consommateurs r\u00e9partissent d\u00e9lib\u00e9r\u00e9ment leurs d\u00e9penses entre diff\u00e9rents d\u00e9taillants, y compris \u00e0 court terme, comme le signale le cabinet d\u2019\u00e9tudes de march\u00e9 sur LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les consommateurs belges r\u00e9partissent d\u00e9lib\u00e9r\u00e9ment leurs achats entre diff\u00e9rentes cha\u00eenes de supermarch\u00e9s, comme le montrent les chiffres de YouGov. En g\u00e9n\u00e9ral, les supermarch\u00e9s ne parviennent \u00e0 capter qu\u2019\u00e0 peine un cinqui\u00e8me du budget total consacr\u00e9 aux achats de leurs clients. <\/p>\n","protected":false},"author":3,"featured_media":153706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18,24],"tags":[],"people":[],"extra":[],"company":[],"topic":[488],"region":[226],"class_list":["post-153705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","topic-marketing","region-belgique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La fid\u00e9lit\u00e9 des clients est quasi inexistante dans le secteur de la grande distribution alimentaire - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les consommateurs belges r\u00e9partissent d\u00e9lib\u00e9r\u00e9ment leurs achats entre diff\u00e9rentes cha\u00eenes de supermarch\u00e9s, comme le montrent les chiffres de YouGov. En g\u00e9n\u00e9ral, les supermarch\u00e9s ne parviennent \u00e0 capter qu\u2019\u00e0 peine un cinqui\u00e8me du budget total consacr\u00e9 aux achats de leurs clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-fidelite-des-clients-est-quasi-inexistante-dans-le-secteur-de-la-grande-distribution-alimentaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La fid\u00e9lit\u00e9 des clients est quasi inexistante dans le secteur de la grande distribution alimentaire - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Les consommateurs belges r\u00e9partissent d\u00e9lib\u00e9r\u00e9ment leurs achats entre diff\u00e9rentes cha\u00eenes de supermarch\u00e9s, comme le montrent les chiffres de YouGov. En g\u00e9n\u00e9ral, les supermarch\u00e9s ne parviennent \u00e0 capter qu\u2019\u00e0 peine un cinqui\u00e8me du budget total consacr\u00e9 aux achats de leurs clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-fidelite-des-clients-est-quasi-inexistante-dans-le-secteur-de-la-grande-distribution-alimentaire\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-18T13:42:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-18T13:42:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2026\/08\/supermarkt-kasticket-shutterstock_2150048301.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-fidelite-des-clients-est-quasi-inexistante-dans-le-secteur-de-la-grande-distribution-alimentaire\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-fidelite-des-clients-est-quasi-inexistante-dans-le-secteur-de-la-grande-distribution-alimentaire\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"La fid\u00e9lit\u00e9 des clients est quasi inexistante dans le secteur de la grande distribution alimentaire\",\"datePublished\":\"2026-08-18T13:42:12+00:00\",\"dateModified\":\"2026-08-18T13:42:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-fidelite-des-clients-est-quasi-inexistante-dans-le-secteur-de-la-grande-distribution-alimentaire\\\/\"},\"wordCount\":215,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-fidelite-des-clients-est-quasi-inexistante-dans-le-secteur-de-la-grande-distribution-alimentaire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/supermarkt-kasticket-shutterstock_2150048301.jpg\",\"articleSection\":[\"Food\",\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2026\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-fidelite-des-clients-est-quasi-inexistante-dans-le-secteur-de-la-grande-distribution-alimentaire\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-fidelite-des-clients-est-quasi-inexistante-dans-le-secteur-de-la-grande-distribution-alimentaire\\\/\",\"name\":\"La fid\u00e9lit\u00e9 des clients est quasi inexistante dans le secteur de la grande distribution alimentaire - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-fidelite-des-clients-est-quasi-inexistante-dans-le-secteur-de-la-grande-distribution-alimentaire\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/la-fidelite-des-clients-est-quasi-inexistante-dans-le-secteur-de-la-grande-distribution-alimentaire\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/supermarkt-kasticket-shutterstock_2150048301.jpg\",\"datePublished\":\"2026-08-18T13:42:12+00:00\",\"dateModified\":\"2026-08-18T13:42:13+00:00\",\"description\":\"Les consommateurs belges r\u00e9partissent d\u00e9lib\u00e9r\u00e9ment leurs achats entre diff\u00e9rentes cha\u00eenes de supermarch\u00e9s, comme le montrent les chiffres de YouGov. 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