{"id":153800,"date":"2026-08-20T09:30:40","date_gmt":"2026-08-20T07:30:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=153800"},"modified":"2026-08-20T09:30:41","modified_gmt":"2026-08-20T07:30:41","slug":"jd-sports-rencontre-des-difficultes-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jd-sports-rencontre-des-difficultes-aux-etats-unis\/","title":{"rendered":"JD Sports rencontre des difficult\u00e9s aux \u00c9tats-Unis"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La soci\u00e9t\u00e9 britannique <strong>JD Sports<\/strong> enregistre une nouvelle baisse de son chiffre d&rsquo;affaires et pr\u00e9voit une diminution de ses b\u00e9n\u00e9fices, principalement en raison de la faiblesse de la confiance des consommateurs aux \u00c9tats-Unis. En Europe, la tendance s&rsquo;am\u00e9liore toutefois. Le d\u00e9taillant mise sur une gamme de produits plus diversifi\u00e9e et sur le mod\u00e8le omnicanal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ventes de chaussures en baisse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Au deuxi\u00e8me trimestre, JD Sports a vu son chiffre d&rsquo;affaires organique reculer de 1,3 %, ce qui repr\u00e9sente une aggravation par rapport \u00e0 la baisse de 0,1 % enregistr\u00e9e au premier trimestre. Le chiffre d&rsquo;affaires comparable a recul\u00e9 de 3,1 %, ce qui constitue \u00e9galement une aggravation par rapport \u00e0 la baisse de 2,5 % observ\u00e9e au trimestre pr\u00e9c\u00e9dent. Les ventes de chaussures sont rest\u00e9es faibles, tandis que les v\u00eatements et les accessoires ont affich\u00e9 de bons r\u00e9sultats dans toutes les r\u00e9gions. Les ventes en ligne ont progress\u00e9 de 2,6 %. La fr\u00e9quentation des magasins a \u00e9t\u00e9 globalement inf\u00e9rieure \u00e0 celle de l\u2019ann\u00e9e derni\u00e8re, mais le taux de conversion s\u2019est am\u00e9lior\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon le PDG R\u00e9gis Schultz, les conditions commerciales restent difficiles sur un march\u00e9 fortement ax\u00e9 sur les promotions. Les consommateurs se montrent prudents en raison de la hausse du co\u00fbt de la vie, notamment sur le march\u00e9 nord-am\u00e9ricain. Dans le m\u00eame temps, le Royaume-Uni a connu un bon trimestre et la tendance s\u2019est l\u00e9g\u00e8rement am\u00e9lior\u00e9e en Europe. JD Sports maintient sa strat\u00e9gie visant \u00e0 proposer une gamme de produits de plus en plus diversifi\u00e9e et \u00e0 miser sur une approche omnicanale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">JD Sports revoit toutefois ses pr\u00e9visions \u00e0 la baisse. L\u2019entreprise table d\u00e9sormais sur un b\u00e9n\u00e9fice avant imp\u00f4ts et ajustements compris entre 700 et 800 millions de livres sterling (environ 815 \u00e0 930 millions d\u2019euros) pour l\u2019exercice 2027, soit une baisse par rapport \u00e0 ses pr\u00e9visions ant\u00e9rieures, qui s\u2019\u00e9levaient \u00e0 750 \u00e0 850 millions de livres sterling (879 millions \u00e0 1 milliard d\u2019euros).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La soci\u00e9t\u00e9 britannique JD Sports enregistre une nouvelle baisse de son chiffre d&rsquo;affaires et pr\u00e9voit une diminution de ses b\u00e9n\u00e9fices, principalement en raison de la faiblesse de la confiance des consommateurs aux \u00c9tats-Unis. En Europe, la tendance s&rsquo;am\u00e9liore toutefois. Le d\u00e9taillant mise sur une gamme de produits plus diversifi\u00e9e et sur le mod\u00e8le omnicanal. <\/p>\n","protected":false},"author":3,"featured_media":153801,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14,22],"tags":[],"people":[],"extra":[43],"company":[1239],"topic":[266],"region":[],"class_list":["post-153800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-jd-sports","topic-resultats-financiers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>JD Sports rencontre des difficult\u00e9s aux \u00c9tats-Unis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La soci\u00e9t\u00e9 britannique JD Sports enregistre une nouvelle baisse de son chiffre d&#039;affaires et pr\u00e9voit une diminution de ses b\u00e9n\u00e9fices, principalement en raison de la faiblesse de la confiance des consommateurs aux \u00c9tats-Unis. En Europe, la tendance s&#039;am\u00e9liore toutefois. Le d\u00e9taillant mise sur une gamme de produits plus diversifi\u00e9e et sur le mod\u00e8le omnicanal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jd-sports-rencontre-des-difficultes-aux-etats-unis\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JD Sports rencontre des difficult\u00e9s aux \u00c9tats-Unis - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La soci\u00e9t\u00e9 britannique JD Sports enregistre une nouvelle baisse de son chiffre d&#039;affaires et pr\u00e9voit une diminution de ses b\u00e9n\u00e9fices, principalement en raison de la faiblesse de la confiance des consommateurs aux \u00c9tats-Unis. En Europe, la tendance s&#039;am\u00e9liore toutefois. 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